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    Featured in Fashion
    Sami Al-jaber Joins Adidas Family as Latest Brand Ambassador

    23, September 2021- adidas today officially announced its partnership with Saudi legend and former football player Sami Al-Jaber. Al-Jaber is the latest addition to the growing list of local Saudi players and ambassadors to have signed with the brand, including recently announced signing and current Saudi national football team captain Salman Al- Faraj. The announcement comes as the nation celebrates its 91st annual National Day. This monumental moment falls directly in line with the brand’s evolution of its long-standing brand attitude Impossible Is Nothing. Empowering and celebrating athletes and iconic sportspeople in the region has been a vital message for adidas, with the brand taking several steps to ensure that regional and local sports communities are well represented and supported. Through this ......read more

    Fall in Love with THAT Concept Store's Fall-Winter Collection

     Selection of world-renowned menswear and womenswear designers    Exclusive brands that cannot be found elsewhere    Dubai, United Arab Emirates, September 19, 2021: THAT Concept Store – the home-grown retail experience created by Majid Al Futtaim – presents its curated selection of luxury labels and exclusive styles for the Fall-Winter season. Chosen by a team of in-store stylists, the sartorial collection includes standout items for men and women and is available at both stores in Mall of the Emirates and City Centre Mirdif.    THAT Concept Store’s Fall-Winter collection houses exclusives that cannot be found elsewhere in the region such as unisex jewelry from Le Gramme, mindfully produced garments from Aeron and new silhouettes from Juun.J. These highlight ......read more

    Lily Collins Weds in a Custom Ralph Lauren Gown

    September 09, 2021:  Lily Collins wed director Charlie McDowell at Dunton Hot Springs this past weekend. The Bride wore a bespoke Calais-Caudry lace  Ralph Lauren Collection gown and the groom wore a velvet Purple Label suit.   Details on the dress:  The custom hooded dress and cape required over almost 200 hours of meticulous craftsmanship. The Calais-Caudry turtleneck gown  and cape were preciously crafted with the Leavers weaving loom, which produces meters of delicate cotton lace with unrivaled finesse.  The cape dances with Swarowski-beaded micro flowers and silk organza petals — all following the intricate pathway of Calais-Caudry lace.

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    Kristina Fidelskaya — Fall Blues, Sixties Floral Print, & Retro-Inspired Ruffles

    AUTUMN / WINTER  2021 ‘BIBI’ He called her Bibi – she smiled, and remembered a simpler time.    Intrinsically bold, relentlessly brave, and empowered – The stage is set in the early sixties when a young Brigitte Bardot made international headlines as a modern-day femme fatale – at the forefront of cinematic marvels, and mesmerized audiences.   The Kristina Fidelskaya Autumn / Winter 2021 collection is named 'Bibi' -  a subtle nod to "B.B", a heroine of her time, a silver-screen icon, who’s enigmatic charisma captured the crowds, and who’s confidence inspired change. The etymology of “Bibi” refers to a name used as a term of respect – for the lady of the house, who commands her household, and the company she ......read more

    PG - Fall Winter 2021

    September 05, 2021:  Straight lines in pure technical fabrics create an urban collection designed to fit perfectly in the wardrobe and become indispensable. Fluid volumes and a color palette that ranges from beige to chocolate or intermingles with khaki and mustard. Emphasis is placed on the Homenaje Trenzado, Soho and twin bags which become essential to complete the look.  

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    Introducing the New Adidas Futurecraft 4D – Shaping the Future of Sport

    • Futurecraft 4D combines data-driven adidas running technology with next-level comfort and performance • This latest all-white release features the innovative 3D-printed adidas 4D midsole lattice alongside the distinctive foot-hugging Primeknit Upper • Futurecraft 4D is available today in limited quantities on CONFIRMED and from 7 September via the adidas App, adidas.com and selected retailers   Dubai, September 05, 2021: adidas today unveils the latest iteration of Futurecraft 4D: an all-white design that cuts through the noise and provides zero distractions for the wearer. Using years of athlete data, Futurecraft 4D is shaping the future of sport with its first 3D-printed midsole, designed to evolve the athlete forever.   This highly anticipated drop combines the shoe’s distinctive ......read more

    Tory Burch Opens Mercer Street Boutique

    A new concept store celebrating the designer’s love of New York City and a return downtown  September 02, 2021:  The opening of 151 Mercer Street, in New York City’s iconic SoHo neighborhood, marks Tory’s love of and commitment to the city, as well as a return to a downtown location. Tory moved to SoHo right after college and, in 2004, opened her first boutique a few blocks away from Mercer Street. The new location also reflects an evolution of the retail concept, while honoring the brand’s design codes and history of the neighborhood.  The new boutique will offer the Tory Burch collection, including Home, the new 151 Mercer handbags and a series of limited-edition Lee Radziwill Double Bags, exclusive to this location. Tory Burch, Executive Chairman and Chief Creative Officer, ......read more

    Presenting TARONGA - the new addition to the Rebel collection

    Bringing together a fine blend of unmatched functionality and bold design. Presenting TARONGA - the new addition to the Rebel collection, an indispensable upgrade to your fashion forward style. Flanked by deep black, the analog-digital watch dons the shades of red to play up the mod quotient. arrests the eyes and mind in an instant. The watch is housed in a high quality steel case, and is run by quartz movement. The hour and minute hands feature slit design whereas the second hand boasts of a sharp and precise arrow design. The signature ‘P’ alphabet emblem sits atop at the 12 o’clock hour marker. The black silicon strap lends it a snug fit on the wrist with lines of red and upraised Police logo. Uninhibited in its appeal and design, TARONGA is a must-have possession for those who love bold fashion.

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    Adidas Reveals Adizero Collection in a New Sonic Ink Colorway to Celebrate Marathon Season

    Dubai, August 31, 2021: Today, adidas introduces a vibrant color update for the latest iteration of adidas’ record-breaking performance collection designed for speed - the ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the power of running.  Inspired by those that have come before it, the new colorway is designed to connect the mind and body. The collection is set to be worn by some of the world’s fastest athletes over the 5km, 10km, marathon and half-marathon distances on the road this season, including women’s only half-marathon world record holder and recent Olympics marathon gold medalist, Peres Jepchirchir who will continue to push the ......read more

    The “Courier” Line

    August 30, 2021:  The backpack, mail bag, belt bag, bum bag, mini-purse, wallet, card holder, smartphone holder... On the shoulder, belt, or back... With the “Courier” line, KENZO addresses the young adventurers of the 21st century, fearless yet responsible. Those who explore cities and the farthest reaches of the world. Because discovery is in KENZO’s DNA from its very origins. Because “Courier” is a timeless word that evokes exchange. Sophisticated and durable, graphic and functional, the “Courier” line is available in black and white monogrammed jacquard as well as in denim. Because we want to have our hands free, to explore to our heart’s content. Travel light.

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    Police Backpacks

    Reference : PELUG2000206 Carry your fashion statement with the all new Police backpacks for men and women. An ensemble of high-end style and signature Police elements, the backpacks come in varied designs, colors, finishes and materials. The spirit of the Police backpack collection lies in an unmatched urbanity that exudes your flair for individuality. A flawless and seamless addition to your personal style. Perfectly suited for travel, work and studies; the all new collection dons plenty of pockets and zippers to slide in your devices, belongings and knick-knacks. Sturdy and snug the backpacks are high on comfort and utility sporting enough space and length with adjustable straps. Pick one or many for your daily fashion because these might just find a permanent spot in your wardrobe. BEST STYLED WITH  Flaunt this ......read more

    CH Carolina Herrera Fall Winter 2021 Collection

    FALL WINTER 2021 WOMENSWEAR COLLECTION Ultramarine and Carolina red are the leitmotif of a collection with a sartorial base and a myriad of dimensions to reflect a bohemian elegance. Garments are loose fitting with the highlight on wrap-around, double face layering for versatility. The windowpane check is the print of choice and woolen fabrics become indispensable.    FALL WINTER 2021 MENSWEAR COLLECTION The new formality is here to stay. The Herrera style is redefined with new codes with the aim of creating comfortable garments that navigate between elegance and the most urban of styles.  

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    Stella McCartney Boutique Opens in the Avenues, Kuwait with Trafalgar Luxury Group

    Trafalgar Luxury Group opens Stella McCartney boutique at Prestige, The Avenues, in Kuwait. In 2001, Stella McCartney launched her eponymous luxury fashion house – as a lifelong vegetarian, she has never used leather, feathers, fur or skin in any of her designs – a revolutionary stance, then and now. The socially-responsible label is the leader in  sustainable and cruelty-free luxury fashion, using eco-friendly materials, non-toxic chemicals, and natural resources in her collections. Stella McCartney is renowned for its sharp tailoring and sporty flare, embodying a modern and conscious femininity. The new boutique celebrates the world of Stella McCartney, reflecting the brand’s conscious approach to design, innovation and sustainability. The new 183 m2 store captures the spirit of Stella McCartney’s ......read more

    Head Back to School in Style with Pottery Barn Kids

    Pottery Barn Kids gear is durable and designed to last the whole year. It’s even more affordable as ‘buy two, get two’ promotion is now on at all stores and online  UAE - August 16, 2021: Pottery Barn Kids has unveiled its ‘Back-to-School' Collection which includes cool gear –backpacks, lunchboxes, water bottles and 2021’s must-have accessory, face masks. Whether they like unicorns or rocket ships, dinosaurs or flowers, Pottery Barn Kids artists create one-of-a-kind prints you can’t find anywhere else. The gear can be personalized with kids’ names in embroidery to really make it their own! Families will love the ongoing ‘buy two, get two’ promotion running at all Pottery Barn Kids stores and at Pottery Barn Kids online; making it a value packed deal ......read more

    Fall 2021 Men's Collection CH Carolina Herrera

    Fall 2021 Men's Collection CH Carolina Herrera Fall 2021 Men's Collection CH Carolina Herrera Fall 2021 Men's Collection CH Carolina Herrera

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    Max&Co. - Comfort Mood

    COMFORT MOOD August 03, 2021:  Fluid cuts, super soft fabrics and unexpected design details look (and feel)  as good at home, as they do for summer days out and about. Relaxed T-shirts and cropped cardigans get a summer-ready refresh in sweet shades.

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    FW 21 WEEKEND / MAX MARA

    LAKESIDE STORY   Take a moment of reflection. Be inspired by your surroundings with a wash of muted colour, as earthy shades blend effortlessly with sun and snow. Icy whites teamed with taupe and sand hues are a natural match. Find warmth in wardrobe classics that are perennial as the landscape before you, like turtleneck knits and tailored pants, along with the must-have long-line coat, offered in elegant camel colour and traditional tartan. To finish the look a selection of sleek bags, looking to eccentric finishes that add a sense of exploration to bucket bags and cross-body satchels. Your luxurious retreat is complete.

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    MAX&Co. FW21

    July 25, 2021: Turn up the volume! For fall/winter 2021 we look to music icons – and style superstars – for inspiration. Marianne Faithfull is the muse – the ’60s singer’s bohemian look taking centre stage. We imagine her with Mick Jagger, partying at Truman Capote’s legendary Black and White Ball in 1966, or transported to the epicenter of the grunge scene – 1990s Seattle – with Courtney Love. The result is a collection that’s all about contrasts: the ’60s and the ’90s, soft bohemia and tough-luxe rock, glamour and grunge, comfort and cool, the feminine and the masculine. A celebration of fluid, anything-goes style, this season dress codes do not apply. Wear sneakers after dark and party dresses for day. It’s all in the attitude – doing, and wearing, ......read more

    5 Outfits to Host Guests in Style and Comfort

    18 July 2021 -  Dubai, UAE: With Eid Al Adha right around the corner, many of us are hosting family and intimate dinners. One more thing to add to the to-do list for your Eid party: Find an outfit that creates a celebratory mood whilst being chic and comfortable. MAX experts have rounded up five foolproof outfit ideas for you to keep in mind this festive season instead of spending the day before Eid deciding what to wear. 1. Women can explore their femininity and style this festive season with elegant dresses. Choose a beautifully designed floral print midi tiered dress with tie-up belt (AED60) teamed with minimal jewelry and matching sandals for a simple and sophisticated ensemble. 2. Style for women would exude femininity with bright floral skirts and solid tops featuring intricate lace detailing and subtle sequins ......read more

    10 Great Value Gifts for Eid Al Adha

    15 July 2021 - Dubai, UAE: It’s that time of year again when gifts for friends and family are top of mind for the upcoming festivities. Take the time this holiday to celebrate the people who are most important to you with great value gifts guaranteed to please your loved ones this Eid Al-Adha. 1. Pick a 3-piece embellished pouch set to add a bit of sparkle to any woman’s life. The glitter detail pouches (AED29) are spacious enough to accommodate a wide range of makeup essentials. 2. If you're looking for a glittery gift, a set of six embellished earrings for AED29 can be matched with a variety of outfits. 3. Max Fashion’s IKSU collection features a full range of makeup for the face, eyes, lips and nails. Designed to empower consumers to be themselves, the collection of both neutral and vivid shades ......read more

    Discover the new Eid Collection at THAT Concept Store

    · Ever-evolving collection lists luxury brands from across the world · Luxury designers including Azza Fahmy, Bea Bongiasca and Linda Farrow · Personalised gift-wrapping services with special decorations for Eid    Dubai, United Arab Emirates, July 15, 2021: With new brands and exclusive collections dropping all the time, THAT Concept Store’s curated selection of jewelry, homeware, fashion and accessories has been announced for Eid. Majid Al Futtaim’s home-grown retail experiences in Mall of the Emirates and City Centre Mirdif house over 250 regional and international designers that are hard to find anywhere else in the UAE. These include Azza Fahmy, Les Benjamins, Mira Mikaki, Bea Bongiasca, and exclusive designers such as Nada Ghazal and Nimerology.   Renowned for her ......read more

    Purificacion Garcia Eid Al Adha Selection

    July 15, 2021:  Purificacion Garcia curates an exceptional selection of ready-to-wear pieces, bags and accessories for Eid Al Adha.  The brand has put together a few must have pieces in vibrant colors and unique floral motifs, to celebrate in style for the special occasion.  The selection includes a wide variety of bags and stylish accessories which adds a sophisticated touch to the overall look.  The stunning bag selection includes some of the brands most iconic pieces namely from the following collections: Homenaje Acolchado, Homenaje Trenzado, Origami and 360° Bucket.  These items deserve a prime spot in a women’s closet –  unique, versatile, timeless pieces that provide elegance and sophistication.

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    Eid Edit by Tory Burch



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    Ten Million Amber Points Up for Grabs as Part of Dubai Summer Surprises Weekend Promotion!

    Dubai, 12 July 2021: There’s lots of exclusive offers and unmissable deals to be found during this edition of Dubai Summer Surprises (DSS). Eager shoppers can look forward to big savings and rewards throughout the 10-week retail festival. This coming weekend, DSS will once again host the ever-popular Amber Millionaire Weekend promotion. Held from 15 to 17 July, Loyalty Programme Members can enjoy fabulous benefits at the most iconic brands around the city as well as have a chance to bag stacks of Amber points. A total of 10 Amber Loyalty Programme members will take home an incredible one million Amber points – equivalent to AED10,000 – when they spend AED2,500 or more on full price items in selected stores and outlets during the offer. That’s not all, Amber Loyalty Programme members will earn bonus points ......read more

    EID Gift Guide 2021

    As Eid approaches quickly, its festivities echo a spirit of wonder and companionship. Cheerful occasions such as these inspire fascinating gifts ideas to soothe the soul and remind everyone about the joy of sharing and caring.   Find the perfect gifts that suit every style by exploring our top picks from Max&Co. store in Dubai Mall – from metallic hoop earrings, to belt with jeweled fringe and linen skirt.     Available from Max&Co. Dubai Mall boutique.  

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    Introducing Mulberry x Alexa Chung, A New Design Collaboration

    July 12, 2021:  Mulberry’s 50th anniversary celebrations continue as the brand unveils an exciting new design collaboration with a long-time friend of the house and the woman who inspired one of its most iconic bags: Alexa Chung. Launching globally on 12th July, Mulberry x Alexa Chung is the latest chapter in Mulberry Editions. Amplifying its legacy of bold collaborations, Mulberry Editions is a series of limited-edition capsules in which leading creatives have been invited to put their own spin on the house’s design DNA.  Fortifying her close relationship with Mulberry, this is Chung’s design debut for the house. ‘I thought it was a great, quite rare opportunity,’ she says. ‘I never expected to be invited to actually design my own Mulberry bag, which is really a dream come ......read more

    The Championships, Wimbledon – Sunday 11th July

    Polo Ralph Lauren welcomed the below guests to The Polo Ralph Lauren Suite at The Championships, Wimbledon. This year marks the brand’s 16th year  as Official Outfitter of The Championships, Wimbledon, outfitting all Chair Umpires, Line Umpires, Ball Persons and Grounds People.   Guests enjoyed a drinks reception, seated lunch and afternoon tea, whilst watching the men’s finals on court.   All guests are dressed in Ralph Lauren    Attendees include:   • Priyanka Chopra Jonas • Jonathan Bailey  • Kathryn Newton • Paapa Essiedu  • Arlo Parks • Hugh Skinner  • Tammy Abraham • Sergio Reguilón

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    adidas Originals Launches Fall/Winter 2021 Forum Collection Celebrating Those Who Turn an Open Mind into a Way of Life

    - The Fall/Winter 2021 Forum campaign stars Slowthai and Beabadoobee - - The product offering is highlighted by a suite of silhouettes which are inspired by sporting aesthetics - UAE, July 11th, 2021:  For Fall/Winter 2021, adidas Originals has once again reimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who are redefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, the latest Forum collection is informed by an innate ethos of unapologetic amateurism and the irreverent spirit of never being afraid to experiment with new ideas. In the decades since the adidas Forum first debuted on the court, the timeless sneaker has played an integral part in shaping culture as a bona fide style icon, continually being adopted and recontextualised by those who ......read more

    6 Ways to Rock Street Style Like a Grown-Up

    11, July 2021 - Dubai, UAE: Street style is a great way to experiment with self-expression, which is key to bringing out your unique qualities and give other people an idea of who you really are. Based on individualism, street style is not only comfortable and expressive, it helps you explore your own identity. Whether you’re looking to adjust your style, or just refine your jeans-and-a-sweatshirt wardrobe, MAX experts suggest six ways to do it without looking like a try-hard: 1. Most young women don’t just have one style they are drawn to, they pick and choose from other styles which makes everyone’s style unique. Pair a black shorts with a bright floral printed T-shirt to add a pop of vibrancy to your OOTD. 2. For those women who have their finger on the pulse when it comes to trends, a T-shirt ......read more

    High Jewelry Collection Carte Blanche Holographique

    July 08, 2021:  To capture the beauty of the ephemeral, transcribing its fleeting emotion without words, this is the challenge that Claire Choisne, Creative Director at Maison Boucheron, once again set herself. After evoking the moving beauty of the sky, Claire was drawn to take her quest further, deeper into the theme of light and its power to change one’s surroundings. More specifically, that suspended, unexpected moment, when a rainbow appears, evoking a sweet euphoria teeming with emotions and memories of innocence. While her search to define the significance of color for Boucheron has lasted many years, it is in the magic of this accidental crossing, when sunbeam diffracts into myriad, electric atoms, that she has found the solution. Claire Choisne was inspired by the work on light and color by artist Olafur Eliasson and ......read more

    Sienna Miller in Ralph Lauren at The Championships, Wimbledon

    Ralph Lauren is pleased to announce that Sienna Miller wore Ralph Lauren Collection Spring 2021   silk crepe shirt & trousers, and a cream RL50 mini handbag —  for The Championships, Wimbledon, in London, England.

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    Poppy Delevingne in Ralph Lauren at The Championships, Wimbledon

    Ralph Lauren is pleased to announce that Poppy Delevingne wore a Ralph Lauren Collection Spring 2021   crepe halter neck jumpsuit, cream sandals & a RL50 mini handbag —  for The Championships, Wimbledon, in London, England.

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    Wimbledon 5th July - Ralph Lauren Dressing Credits

    Archie Renaux  • Polo Ralph Lauren RL67 Houndstooth Tweed Jacket • Polo Ralph Lauren Yellow & Navy Striped Silk Tie  • Polo Ralph Lauren Navy  Chino Trousers  • Polo Ralph Lauren Classic Oxford Shirt    Ashley Thomas  • Polo Ralph Lauren Twill Double Breasted Blazer  • Polo Ralph Lauren Navy Knitted Silk Tie  • Polo Ralph Lauren Linen Tailored Trousers  • Polo Ralph Lauren Tan Leather Brogues  • Polo Ralph Lauren White Linen Pocket Square    Ben Simmons • Polo Ralph Lauren Lauren Green Varsity Jacket  • Polo Ralph Lauren White T-Shirt  Clara Paget  • Polo Ralph Lauren Cotton Madras Halter Dress • Polo Ralph Lauren White Leather Mini ......read more

    7 for 70: T-shirt Anniversary Capsule Collection

    7: a number that in many ancient cultures signifies completeness, discovery and knowledge. It is often associated with the Sage archetype that represents intuition, meditation and precision.   7 artists, 7 special edition T-shirts celebrating Max Mara’s 70 years of fashion; renowned worldwide as the precursor of today’s prêt-à-porter.   It is a story told by these T-shirts through a series of images (all for wearing, of course).   Like the celebrated photographic shots by William Wegman of the highly elegant Weimaraner dogs wearing the Max Mara 101801 camel coat; the T-shirts in block prints by the renown illustrator François Berthoud; the sketches and drawings commissioned to the legendary pencil of Brunetta. There are even the irresistible nautical themed graphics by Brian Grimwood that were ......read more

    7 Neutral Pieces for a Minimalist but Chic Aesthetic

    July 01, 2021 - Dubai, UAE: Eid Al Adha is right around the corner and there is no time for long stares into the depths of your closet. If you are still deciding what to wear, go for earthy tones that offer a sense of grounding during unpredictable times, whilst striking the perfect balance between cool and sophisticated.  MAX’s The Modernist collection offers a contemporary take on a timeless aesthetic for the modern generation, with a versatile range of dresses, tailored tops and trousers. These silhouettes are brought to life through a unique color palette of brown, black and ivory, and prints are given a new take through cinched waists with the maxi and midi dress being a key shape for the season.  MAX experts have rounded up some of the best pieces that fit your minimalist, earth-tone wardrobe to make styling ......read more

    Max&Co. - Get Shirty

    June 27, 2021:   Embroidery, puffed sleeves and floral. Summer’s best blouses are your new wear-with-everything essential. The styles to seek out now? Find cotton and silk voile blouses or denim shirt that offers a fresh and flattering look thanks to its clean design and butterfly sleeves.  

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    7 Tips to Keep the Young and Fashionable Cool this Summer

    24 June, 2021: Summer festive season can be hard to find the right outfits for your kids, but there are a few reliable ways to put-together a stylish and cool wardrobe. Whether you will be enjoying the sun rays at the beach or engaging in indoor activities, MAX festive collections for kids are sure to fit your child’s style and personality while being comfortably suited for outside play: 1. Being festive-ready in the summer means you have to get back to the basics. Pure cotton clothes are more absorbent than clothes made of synthetic fibers. A cotton shirt is a staple wardrobe item that you’ll get a lot of mileage out of and shorts are a no-brainer when it comes to dressing your kids for hot weather. The most versatile trouser options are going to be denim shorts or khakis as they’re ultra-comfy and will always ......read more

    Carolina Herrera Launches an Insignia House Pop-up Located at 360 Mall in Kuwait

    Carolina Herrera launches an Insignia House pop-up located at 360 Mall, Kuwait from June 27th until July 18th.   2015 saw the birth of Insignia to celebrate the 35th anniversary of the House of Herrera. Originating in a bracelet that combined the C and the H of Carolina’s initials, it became a new emblem and a key piece that represented the values that have defined the brand over the years. The bracelet led to a jewelry collection that has continued to evolve, with rings playing an essential and prominent role. Insignia Rings Bag transforms these into a distinguishing feature, as they bring their own personality to a design that intentionally fuses the artistry of the hardware with the expertise with which the House’s exclusive leathers are treated.  To celebrate the season, the Insignia rings appears ......read more

    DMY BY DMY Debuts in the Middle East at THAT Concept Store

     Another exclusive brand to add to THAT Concept Store’s curated collection   Dubai, United Arab Emirates, June 24, 2021:  Independent British eyewear brand, DMY BY DMY, is now available for the first time in the Middle East at THAT Concept Store in the Mall of the Emirates. Created by Majid Al Futtaim as a one-of-a-kind destination, THAT Concept Store hosts over 150 luxury labels from regional and international designers as part of its ever-evolving collection. The beautifully curated spaces takes shoppers on a complete lifestyle journey from fashion to accessories, beauty to food, art to fitness, offering an integrated approach to luxury retail.    The coveted sunglasses label – loved by celebrities from Bella and Gigi Hadid to Kendall Jenner and Kourtney Kardashian – was founded in ......read more

    Ralph Lauren and G2 Esports Announce First-of-its-kind Global Partnership Between Luxury and Esports Brands

    June 22, 2021, UAE – Global luxury fashion brand Ralph Lauren and G2 Esports (G2), one of the world’s leading entertainment and esports brands, today announces Ralph Lauren as an exclusive fashion outfitter to the G2 team, marking the first time a luxury brand officially outfits an entire esports team on a long term basis. As part of their partnership, Ralph Lauren and G2 will also launch a series of digital-first activations on platforms such as TikTok and Twitch, as well as global campaigns and events.  “Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and ......read more

    Other Top Stories from Fashion
     
    Weekend Max Mara SS 21 - FÊTE CHAMPÊTRE

    June 21, 2021:  The countryside in summer conjures images of a relaxed pace surrounded by nature in all its glory. In this vein, Fête Champêtre is an effervescent and free-spirited capsule, inspired by the recent Cottagecore movement for which young city people look to reconnect with the authentic, ancestral country life. The outcome is a bold and beautiful lineup of summer dresses and separates, infused with artisanal impact – in which vivid hues and painterly florals are graced with ruffles and ribbons while intricate passementerie and lace add charming flourishes to ......read more

    Beach, Bar and Beyond

    The secret to 24/7 summer style?  Opting for pieces that can switch gear effortlessly from day to night, off-duty to on. Flat mettalic sandals offer the perfect blend of glamour and comfort. Silk stoles come in vivid colours from the seasonal palette. With its fluid style, they can be worn in a variety of ways and adds a special touch to occasional outfits and everyday looks. ...read more

    Sunny PG

    June 20, 2021:  Moving into the summer season, Purificacion Garcia curates a special selection featuring accessories and kaftans in vibrant colors perfect for the occasion. The selection features some of the brand’s most iconic bags including renowned designs such as the Homenaje Trenzado, Cartagena and Veracruz in colorful tones including citrus orange, vibrant red and blue. Special attention to detail has been given to these must have accessories as some of them have been embroidered recreating the brands logo, iconic cube as well as creative motifs. Purificacion Garcia ......read more

    Adidas Launches the Latest Adizero Footwear, Evolving Fast for the Road and the Track

    Dubai, June 17, 2021: adidas has revealed the latest evolution of adizero footwear built for speed on the road and the track. Led by the next iteration of adidas’ record-breaking elite performance shoe, the ADIZERO ADIOS PRO 2, and introducing the all-new ADIZERO BOSTON 10, and ADIZERO PRIME X, the running shoes will be worn by some of the world’s fastest this summer.  ADIZERO ADIOS PRO 2 The ADIZERO ADIOS PRO 2 features two-layers of re-sculpted LIGHTSTRIKE PRO midsole – a revamped construction to support with energy return. Signature carbon infused ENERGYRODS ......read more

    Irthi Collaborates with ‘QASIMI' Brand to Launch Emirati-inspired SS22 Ready-to-Wear Collection

    Traditional Emirati crafts of Safeefah and Faroukha practiced by Irthi Contemporary Crafts Council’s women artisans inspire new Spring/Summer 2022 collection of iconic London fashion brand Sharjah, 15 June 2021:  Exquisite traditional weaving and macramé techniques hand-made by Emirati women artisans from the Irthi Contemporary Crafts Council have inspired the handcrafted garments and accessories of iconic London-based fashion brand, QASIMI’s Spring/Summer 2022 collection. QASIMI’s collaboration with Irthi, an affiliate of the NAMA Women Advancement ......read more

    5 Lovely Summer Outfit Ideas for 2021

    13th June 2021, Dubai, UAE:  The season of sunshine, beach and brunches is finally upon us, but what to wear while you’re living your best summer life? When it comes to fashion, "less is more". This is the season where you can mix and match the warm-weather staples you probably already have.  MAX’s Summer Romance collection will fill your wardrobes to the brim with exciting basics, creating a stylish arsenal to help you create summer outfits that wow.   Whether you rock a dress or dress up your favorite tee with palazzo pants, follow these MAX ......read more

    All-new HALLMARK Wallet

    Soaked in modern style and bold fashion, presenting the all-new HALLMARK wallet(Police PELGW2000601). With it by your side, you are all set to leave an imprint of your undistinguished panache for classy accessories. Evoking a sense of ardent cheer and confidence, the colours spruce up the pleasing contrast. The black wallet adorns the bold signature ‘P’ alphabet emblem on the outside while the brand name in a lighter shade is exhibited prominently. Designed to cater perfectly to your need of day-to-day utility and modern aesthetics, the wallet sports bill compartment, ......read more

    Max&Co. - Jump to it!

    June 06, 2021:  Enter the all-in-one! Here are the best options for an outfit that you don't have to overthink. The most appropriate time to wear this chic look is the summer time. Here you can find a great compilation of stunning, must-have jumpsuits in satin or jersey to wear from day to night.   ...read more

    Summertime Essentials

    June 06, 2021:  Summertime is an invitation to enjoy the Alegría de Vivir characteristic of the House of Herrera. Sunsets, a refreshing breeze, or the smell of sea salt provide the perfect setting that always comes to mind when remembering those special moments.  Such summertime memories have been the inspiration behind the pieces that Carolina presents for high summer.  Pieces that are designed not just for those who enjoy rest and relaxation. Bags have been handcrafted using different artisanal techniques in our Leather Atelier in Spain and accessories reflect House ......read more

    5 Fashion Must-Haves for Kids This Summer

    6 June 2021 - Dubai, UAE: Style doesn’t have an age limit. No matter how young they are, children can still look fashionable and trendy. That said, it can be tricky to find stylish, weather-appropriate clothes for your kids without breaking the bank.  The turn of the season means warmer weather and more outdoor play, so dressing your kids for summer is all about combining the fun with the practical. MAX experts offer tips for young style icons-in-the-making for when they want to dress in a cute and casual way, while also remaining playful and fun. 1. Patterns, especially ......read more

    Dive into Summer Style with Pandora

    June 01, 2021:  Hello, summer! This season, Pandora captures the essence of summer with new designs inspired by sun-soaked days by the sea. A time of free-spirited joy and adventure, summer calls for vivid sunsets and ocean waves. Pandora’s latest launch celebrates the season with two colourful new charms, a bracelet inspired by sparkling ocean waves, plus a pendant and earrings featuring freshwater cultured pearls.  Style different metals and materials together, stacking on bracelets and charms in a medley of cool and warm tones, or layer freshwater cultured pearl pendants ......read more

    Ralph Lauren Presents “All or Nothing at All”

    Featuring the Musical Talents of Janelle Monáe   May 31, 2021:  Ralph Lauren will celebrate the Spring 2021 Collections through an immersive consumer-first digital experience featuring a musical performance by Janelle Monae. Set within the iconic Beverly Hills Flagship, Janelle will perform a musical set, kicking off with her interpretation of the iconic love song “All or Nothing at All.”  “My designs have always been about creating a world that is beyond fashion, a world of romance and timeless sophistication. For Spring 2021, my collections for ......read more

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