Dubai, UAE, April 26, 2018: Short dresses are a summer essential in this part of the world. Perfect for transitioning from day to evening, these cute and stylish dresses are in a colour palette suitable for every mood and style. From crisp whites to leafy greens, these pieces from BCBGMAXAZRIA and GUESS will add colour to your summer wardrobe.
Dubai, UAE, April 25, 2018: Parents of school age kids are excited about the new initiative by Runway Dubai and Go Getters to help Kids build their confidence level in this fast-paced world that they are born into.
The initiative called ‘Petit and Positive’ is a platform with different activities for kids to help them overcome their fear of speaking up and speaking out a hash tag trending on Instagram.
Capital School in Al Qusais, Dubai, is collaborating with Runway Dubai to create this awareness in this region. Mr. Adel Al Safar, Chairman of the school, says that technology has taken over our world, and it is important to keep an eye on the kids and create awareness of the slowly creeping epidemic of insecurities in children. The school is collaborating with petit and positive kids by providing an amazing ......read more
Dubai, UAE, April 24, 2018: Splash Ramadan edit collection and Abayas images
April 24, 2018, Dubai: Michael Kors’ Ramadan capsule collection launch was an affair to remember. Guests were invited to the luxurious and elegant Penthouse, on the 16th floor of the newly opened FIVE hotel. Located on the Palm Jumeirah Dubai, offering picturesque views of the Arabian Gulf- the city’s key editors and influencers explored the brands’ latest offerings while taking in spectacular views of the Dubai Skyline.
Media mingled, listened to the smooth tunes of regional DJ and stylestar Tala Samman, and explored a special curation of glamorous clothes and accessories. The capsule collection, which features a total of 19 MICHAEL Michael Kors pieces, includes 6 hand bag styles exclusive to the Middle East during the month of Ramadan and provides those who celebrate a little something extra to ......read more
The brand’s original handbag from 1993 is introduced in an array of modern iterations!
Dubai, UAE, April 24, 2018: In celebration of its 25th birthday, kate spade new york will reissue the brand’s original sam handbag…with modern twists. As the first handbag debuted when kate spade new york launched in 1993, sam filled the need for a chic, no-nonsense bag that was both utilitarian and timeless—one that would complement any outfit and didn’t break the bank. sam was simple, boxy and black, made from waterproof nylon.
Prior to debuting the bag to the public in 1993, the design team added one final touch: unstitching the fabric label from the inside and reattaching it to the outside of the bag. sam did all the things dreamed of, and women and industry insiders alike ......read more
Dubai, UAE, April 23, 2018: Everything begins with the sound of Earl Bostic… True to its jazz references, the studio combines the elegance of the 50s with the spontaneity of the libertarian American youth. Aloysious Parker, the protagonist from Jim Jarmush’s Permanent Vacation, dances throughout the collection.
The fashion house plays with proportions and composes freely with references from the past. A white stitched ocher suede zip jacket is paired with a pair of summer houndstooth trousers sharply cut at ankle length.
The timeless leather jacket has an undersized fit over a mesh t-shirt. The softness of the tropical printed bowling shirts contrasts with the wide-cut jeans. The style displays a refined casualness. The silhouette is fitted without ever being constrained.
For a man whose only label is one of ......read more
The must-have wardrobe ensembles for new mums
Dubai, UAE, April 19, 2018: A huge part of successfully nursing is knowing the right things to wear, to make it as comfortable as possible for yourself and your baby. With so many things to think about when your child is born, it can be a little overwhelming to choose exactly what you need and making sure you have everything covered. Mums and Bumps, the largest online maternity store in the Middle East, was designed to help mothers-to-be and new mums be fully prepared and organized for their new little arrival.
Nursing wear might be fundamental to a mother’s wardrobe, but often nursing options are limited and it can be difficult to maintain your stylish flair too. At Mums and Bumps many fashionable nursing items are available with the e-commerce platform giving a ......read more
Stand out from the crowd as Aussie based brand brings it’s bold & beautiful range of children’s lifestyle pieces to the UAE and Oman
Dubai, UAE, April 16, 2018: Finding stylish and functional accessories for your little one shouldn’t be a chore, and with Aussie-owned Penny Scallan Design now available in the Middle East, the task has been made so much easier for parents and gift givers alike! With a beautiful range of the loveliest lunchboxes, roomiest backpacks, the most eco-friendly mealtime sets and much more, Penny Scallan Design is your one-stop-shop for children’s lifestyle pieces. From babyhood through to the school years, Penny Scallan Design’s products withstand all of the rigours of a child’s day and are an essential part of every family’s life.
The Penny Scallan ......read more
Dubai, UAE, April 12, 2018: Based on the unique SAINT HONORE expertise in the world of watchmaking, the Accessories Collection 2011 is honouring the brand's know-how. A perfect combination of style and innovation, shape and function.
The new Haussman fountain pen is a perfect example: associating new materials with a groundbreaking, elegant design, it offers truly exceptional writing comfort.
Colours and finishes are also unique – in stainless steel, steel, "Prince de Galle" and "gaufrette" motifs matt black - with a steel, shock-resistant nib, which produces a particularly successful two-tone effect.
Extra care has been taken with the famous SAINT HONORE cufflinks, with new versions boldly supplementing the new range of leather goods.
Dubai, UAE, April 10, 2018: For the Spring-Summer 2018 season, the Sandro woman flourishes in multiple inspirations and audacious games of contrast, between a manifest floral presence and an androgynous aspiration spiced with Cuban rhythms. She freely composes a resolutely feminine look and opens the way to new aesthetic paths.
It all begins with color, the unconscious starting point of the season. Sandro have picked their top hero products of the month, with a beautiful selection of dresses and tops which will leave you looking ready for any upcoming event!
Dubai, UAE, April 10, 2018: Inspired by the eighties and evenings at the Palace, ba&sh's Middle East capsule emphasizes femininity. Parisian bohemian chic meets the glamorous and luxurious world of the Middle East, translating into a long dress, petticoat and blouse adorned with a floral print in nude hues.
A first for the Middle East and exclusively designed for customers in the UAE, these three statement pieces exude elegance, with a touch of romanticism. Chic silhouettes with intricate detailing and stunning blooming flowers feature across a colour palette of soft nudes, rosey pinks, and buttery peach hues.
Statement full length skirts, high neck blouses and detailed ruffled sleeves captivate this season’s trends and are beautifully presented across flowing silk and soft metallic fabrics, for a ......read more
Once a fashion faux pas reserved for tourists and busy, on-the-go parents, the fanny pack has triumphantly made a comeback and is now cooler than ever.
Dubai, UAE, April 10, 2018: Small belt bags are the stars of Spring 2018 and all the cool girls are wearing them. Bella Hadid demonstrated a new “cool-girl” way to wear the bag and even draped it across her chest. Kendal Jenner and other celebrities are seen wearing stylish waist bags while walking down the street in style.
kate spade has a stylish girly selection of Rita belt bags that you can wear sideways or around your waist to help you pull off the cool girl look when you’re walking down the street.
Dubai, UAE, April 10, 2018: Marni celebrates style and individuality in a new eyewear collection that unites geometric lines, precious finishes and a striking mix of materials. Each model expresses the contemporary desire for distinction, versatility and sophistication.
MARNI DRIVER ( ME605S ) These women’s sunglasses combine different materials and finishes, reflecting Marni’s composite, refined aesthetic. The contrast between the round lenses and the sharp-angled frame creates an original graphic and geometric impact, enhanced by the metal profile in the upper line of the acetate. Transparent colors are combined with the bright gold finish, which is also featured on the Marni logo engraved inside the temples.
MARNI CROP ( ME614S ) This design with an eccentric, modern style is ......read more
Dubai, UAE, April 2018: This Spring 2018, GUESS is proud to introduce actress, social media star and fitness enthusiast, Amanda Cerny as the face of GUESS’s newest Activewear collection. This capsule includes a selection of sports bras, bottoms, tops, bodysuits and jackets in bold, vibrant colors.
“I am so honored to be the new face of GUESS’s Spring 2018 Activewear collection,” says Amanda. “Never in my wildest dreams did I think I’d be given the opportunity to merge together my passion for both fitness and fashion. All of the pieces in this collection are made to make the GUESS Girl feel confident, sexy and comfortable.”
Amanda Cerny rose to fame through her comedic sketches dating back to Vine where she garnered over 4.6
million subscribers. Since then, her social media ......read more
Dubai, UAE, April 9, 2018: The new Calvin Klein women’s eyewear is polished, modern and fashion forward. With beautiful color palettes, solid hardware design and mixed materials, the line embodies the contemporary style of the iconic brand.
Calvin Klein Eyewear
CK5964. With fluid architectural construction and rounded hardware, this double bridge design demonstrates fashion forward styling. Iconic colored temple tips add a signature touch. Available in black, burgundy and rose havana.
CK1231S. This sculpted butterfly shape is enhanced with rounded hardware in a polished architectural design. Classic colors add a signature element on each temple tip. Available in black, petrol, peach and rose havana.
CK1225S. This oversized round frame offers an elevated look, ......read more
Spanish apparel and accessories label shifts its flagship store in Dubai Mall
8 April 2018, Dubai - Stradivarius has been on a gradual mission to conquer the world and its wardrobe since 1994. Instantly recognizable for its iconic treble clef logo, the brand will be expanding into a more spacious boutique within the mall.
Stradivarius’ impact goes above and beyond the closet. On a mission to empower women using the universal language of fashion, it caters to a wide range of aesthetics - making sure every outfit sings your personal brand loud and proud.
The 25-year-old brand has evolved over the decades and now caters to a modern millennial demographic. Its designs pay homage to a stylish blend of progressive design and vintage nostalgia. Serving up fresh and fashionable pieces, Stradivarius’ ......read more
Dubai, UAE, April 5, 2018: Parisian brand ba&sh’s Spring-Summer collection is an invitation to joy and spontaneity, with a touch of humour and boldness. An easygoing mindset rhythms the outfits all through the season with this new collection which expresses coolness and good vibes.
Spring announces itself as an explosion of bright colors and of freshly blooming flowers. Transported to a pleasant summer garden, the chlorophyll and mint tints of green, the poppy reds, the pink monochromes, the lemon yellows, the lavender and royal blues will animate our femininity and get us all smiling!
Dubai, UAE, April 5, 2018: Michael Kors is pleased to announce a special curation of glamorous clothes and accessories in celebration of Ramadan. The capsule collection features a total of 19 MICHAEL Michael Kors pieces, including 6 handbag styles that are exclusive to the Middle East during the month of Ramadan.
The Mercer Studio Bag
In three luxe and exclusive colors—Admiral, Bright Red and Oat—our Mercer Studio bag is at once modern and sophisticated. The woven leather body is accented with smooth trim and top handles, while a removable lock charm delivers a signature touch. Complete with an adjustable shoulder strap, this versatile crossbody will effortlessly transition from daytime to after-hours.
The Jade Clutch
Another exclusive element of the capsule is our Jade clutch in luxe Admiral, Bright Red and ......read more
Dubai, UAE, April 3, 2018: Alice Scott is a leading British stationery and gift brand, channeling black and white style since it’s launch in 2013. Their design began with simple idea, but the aesthetics are also bold and well made. The monochrome illustrations, patterns and contemporary editorial have become Alice Scott’s signature – and the brand offers a wide range of cards, luxury gift-wraps, bags, stationary and most recently, ceramics. Alice Scott’s Spring/Summer 18’ collection follows the same monochrome vibes with a touch of colour and print here and there.
Here is a round up of the Spring/Summer 18’ collection:
A6 Notebook – 55 AED
"...keep your enemies closer" with this cheeky A6 notebook. Perfect for "taking names" (so to ......read more
Dubai, UAE, April 2, 2018: With space tourism and the space race to Mars both hot global news topics, the Middle East’s biggest fashion store launched its own exploratory mission asking - what would inter-cosmic future fashion look like? To help answer this question, Centrepoint asked students from across the UAE and KSA, together with the retailer brand’s own social media fans, to submit designs for how they expected a space fashion collection to look in a not-too-distant decade.
The winning student designer is Malika Akhmedova, a first-year student from the College of Fashion and Design in Dubai, UAE, with Seif ElDin Rashwan from the American University in Dubai chosen as the first runner-up. Their designs today went on display at Centrepoint’s store in Dubai Festival City, along with the ......read more
Dubai, UAE, April 2, 2018: GUESS is happy to share an update in the SS18 accessories collection. The updated collection includes a colour palette that compliments the warm summer days coming up with bright yellows, romantic pinks and sky blues. These styles will surely keep you looking bright and on trend this season. The collection is now available in stores.
Dubai, UAE, March 31, 2018: Born in New York, but no stranger to the global consumer, DKNY understands the need for contemporary dressing 24/7—wherever a woman may be. DKNY will once again release an exclusive, limited-edition capsule collection to celebrate the month of ramadan. Realized in bold colors set off by New York skyline-inspired elements of shine, the apparel and accessories range will be a foundation for every woman's closet throughout this holiday season.
Staying true to DKNY 's versatile system of day-to-night pieces that seamlessly integrate into her wardrobe, the limited-edition collection presents timeless, modest maxis and voluminous caftans appropriate for both formal and leisure. Key pieces—like tie-waist dresses, sleek robes, and tailored vests—are brought to ......read more
Dubai, UAE, March 29, 2018: Andacco Collection: The unique hand work, which has already become Andacco’s main characteristic, is thought in every detail and combines what is new in fashion world with the Casual Premium Concept. Versatility in the dress code composition, convenience, comfort and movement are always highlights in Andacco’s collections. The leather top finishing completes, in perfect harmony, every footwear they design. They are proud to be the first company to design Casual Premium footwear in Brazil and always offer product innovations that includes a high-minded and enthusiastic lifestyle.
Price: AED 199.97
azaleia collection: Operating in the Brazilian market since 1958, Azaleia is renowned in the women's footwear sector. Seeking for inspiration in beauty, plurality and in the ......read more
Dubai, UAE, March 29, 2018: The new Emporio Armani eyewear echoes the eponymous fashion collections in a play on contrasts. Men’s and women’s models dialogue, opposites attract and merge in a mix of materials and colours. Striking details in all the styles reinforce the strong brand identity. Comfort and fit for all is a key feature, the frames are constructed with charisma and flair. A perfect match of design and functionality.
EA 2060 - Quintessentially feminine, this rimless frame reflects the flawless elegance which is indicative of the label. Producing a look with immediate impact, the floral theme of the Emporio Armani Fall/Winter 2017/2018 fashion show reprises in the rippling metal detail around the lenses and the laser-engraved logo further accentuates rippled temple ......read more
Dubai, UAE, March 29, 2018: Discover the fabulous collections at The Outlet Village and choose the perfect outfit for the annual fashion fair and stylish race - Dubai World Cup.
Avail offers before 31st March across all shops at the The Outlet Village including Kate Spade, Etoile, Carolina Herrera, Roberto Cavalli, Galeries Lafayette and many others. Visit the destination and choose statement pieces that captures the essence of the race and allows you to stand out from the crowd.
Dubai, UAE, March 28, 2018 -- FashionValet, one of the fastest growing online retailers in modest fashion from Southeast Asia, have expanded their extensive network of brands to the Middle East.
With over 400 carefully curated fashion brands, FashionValet is dedicated to delivering exquisite and on-trend products to its customers all around the globe. Each week new styles go live ensuring great fashion is available to everyone. Now, with the much-awaited launch into the region, they are bringing these brands exclusively to the Middle East, with free delivery for ......read more
Dubai, UAE - March 26th 2018: Dress to impress at one of the most privileged sporting event in the world, the Dubai- Meydan World Cup 2018.
The richest horse race is back in Dubai and Kachins couture is offering a flat 15% off on its trendiest made-to-order suit.
It’s time to unleash the gentleman within you and get customized attire designed especially for the World Cup.
Avail this incredible offer at the Kachins couture store located in Dubai Marina and in the capital city of Abu Dhabi.
The Dubai World cup has always created a huge buzz among the ......read more
Dubai, UAE, March 26, 2018: If you’re looking to brighten up your collection of stationary and accessories this season, Happy Jackson’s spring/summer 18’ will be right up your alley. The new collection includes a wide range of vibrant stationary items such as notebooks, pencil cases and sticky notes. Not to mention the fun and practical travel accessories such as travel pouches, make-up organisers and manicure sets
A5 Notebook with Matte Cover – 85 AED
This A5 notebook by Happy Jackson is designed with brightly gilded edges and elastic closure, ......read more
French leader of the affordable fashion for the whole family opens its first stores in the UAE at Dubai Festival City Mall and Ibn-Battuta Mall
Dubai, UAE, March 26, 2018: KIABI, the affordable French Fashion since 1978, is bringing its impressive range of stylish, great value-for-money collections for the whole family to Dubai. Following a successful opening in Saudi Arabia in 2015, the brand continues its expansion in the Middle East by opening its very first stores in the UAE at Dubai Festival City Mall and at IBN-BATTUTA Mall, in partnership with Al-Futtaim.
A favorite ......read more
Dubai, UAE, March 25, 2018: Geox’s collaboration with Ernesto Esposito, one of the most renowned Italian shoe designers, endures into the Spring Summer 2018 season with a collection of affordable luxury: elegant and feminine footwear which stands apart for its sophisticated combination of materials and on-trend detailing. The product of an unusually creative juncture, this new design slant nevertheless is still firmly anchored in the principles that have made Geox synonymous with well-being and functionality.
Breathable, impermeable, lightweight and ......read more
Dubai, UAE, March 25, 2018: Dress to impress at Dubai’s most glamourous and fashionable event this year – The Dubai World Cup. Known for world class racing and statement looks, the below Spring Summer 18 Sandro collection of intricate lace detail, silk, and beautiful spring colors will make sure you stand out with finesse.
Spring/Summer 2018 Advertising Campaign to Feature Stunning New Sunglass
Dubai, UAE, March 25, 2018: Salvatore Ferragamo’s latest eyewear design is distinguished by a striking construction that unites high-gloss glamour with artisanal sophistication.
A symbol of the House’s signature design approach, driven by constant research and experimentation, this modern, round shape features a sleek play of tones and materials enhanced by a customized acetate exclusively created for this piece.
The front frame presents a light metal structure intricately hand-placed in ......read more
6% Growth of the Regional Design Sector Annually
Dubai, United Arab Emirates, March 25, 2018: The organizer of "International Dubai Fashion Week" (iDFW) announced the launch of the unique regional event on the 26th, 27th and 28th April 2018 with a new and innovative identity. Where the list of exhibitors has been expanded, and an accompanying exhibition has been allocated, in addition to contracts with a team of renowned designers, and expert houses who wish to participate strongly in this event. International Dubai Fashion Week will be held at the Palazzo ......read more
Dubai, UAE, March 20, 2018: The new Versace Fall/Winter 2018 collection is characterized by high-end materials and fashion-forward details. Strength, loyalty and power are the key words of an eyewear selection that calls upon and stands next to the Maison legendary aesthetics and spirit.
This stylish frame features a feminine oval shape with slim profiles and, three small glass Medusas in tone-matching colors on the temples. Innovative “stained glass” color effects give this style a playful pop of contemporary color. Available in two sizes, this model ......read more
Dubai, UAE, March 20, 2018: ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has just launched its Summer’18 campaign with brand ambassador Varun Dhawan. Adding oomph to the campaign alongside Varun is Bollywood star Esha Gupta. The fresh and youthful campaign will showcase the best of the summer trends in true ICONIC style.
With the new collection, you can define your seasonal style with an array of trends ranging from the casual safari look that highlights comfort and relaxed attitude to a more feminine and whimsical ladylike ......read more
Dubai, UAE, March 20, 2018: All about ease…the relaxed attitude of sarongs, kimonos and pajamas juxtaposed with oversized menswear tailoring…
Laid-back jackets, trenches, shirts, shorts and trousers…the luxe sweatshirt…
Barefoot glamour for evening…fractional layering…catching the breeze with chiffon,
Linen gauze and georgette…scarf skirts
And dresses…the streamer shirt and poet’s blouse…tints of rosewater, wisteria and
Cornflower…a mix of blues from surf and ......read more
Dubai, UAE, March 19, 2018: Designed by IKEA and Bea Akerlund, a fashion activist, with items like large glass hats, lip-shaped pillows and 3D-printed hands, OMEDELBAR is a collection that includes everything to display one’s clothing, accessories, and personality. It’s also a limited edition collection, making every product all the more desirable.
Meet Bea Akerlund – Moving between the worlds of film, fashion and music, Bea describes herself as a fashion activist. An influential stylist and costume designer in the industry, having collaborated with the names ......read more
Dubai, UAE, March 19, 2018: Continuing the success of one of the brand’s most coveted styles, the iconic “Carlina” sunglass is reinterpreted with a fresh creative touch that adds instant flair to this already magnetic style.
The newly designed frame is encircled with an unconventional twist motif upon intertwining metal filaments, creating a three-dimensional effect around the seemingly floating lenses. The slender, gently curved temples are adorned with a droplet-shaped cut-out – the brand’s new signature detail, which serves as an embellishment as well ......read more
Dubai, UAE - March 14th 2018: Most men must have worn a suit in their life, but very few have been fortunate to wear a made-to-measure, impeccably fitted suit. With the sole intention of reaching out to new age, urban and ambitious corporate professionals, The Kachins Group, pioneers in bespoke couture has opened a concept store ‘Kachins Signature’ in Bay Square, Business Bay. Dressing the UAE’s most sophisticated men since 1981, the brand is famed for its craftsmanship and trendy cuts, creating chic suits, tuxedos, blazers, trousers, and ......read more
Dubai, UAE, March 14, 2018: The GUESS Kids spring 2018 advertising campaign captures Alessandra Linville Bailey, daughter of actress and model, Devin Aoki, alongside an energetic group of boys and girls playing on a warm California day depicting the same sense of wonder and fun that is embodied by the GUESS Kids brand.
The campaign, art-directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by photographer, Vika Pobeda, captures the free-spirited children playing barefoot in the sand, enjoying their day at the beach and using their wildly creative ......read more
Dubai, UAE, March 14, 2018: ba&sh’s Spring-Summer collection is an invitation to joy and spontaneity, with a touch of humour and boldness. An easygoing mindset rhythms the outfits all through the season with this new collection which expresses coolness and good vibes.
Spring announces itself as an explosion of bright colors and of freshly blooming flowers. Transported to a pleasant summer garden, the chlorophyll and mint tints of green, the poppy reds, the pink monochromes, the lemon yellows, the lavender and royal blues will animate our femininity and get us all ......read more
Dubai, UAE, March 14, 2018: The BCBGMAXAZRIA Spring 2018 collection is the first with new creative director, Bernd Kroeber at the helm. Kroeber joined the BCBG Max Azria Group in 2008, bringing his vision and skills to the brands. Moving quickly up the ranks, Bernd currently oversees all aspects of design for BCBGMAXAZRIA and BCBGeneration. His aspiration – to create captivating styles that appear effortless – unites both unique brands, setting forth a distinct vision for their future.
The collection is comprised of three deliveries, each an homage to the beauty of Los ......read more
Dubai, UAE, March 14, 2018: Marks & Spencer approach Spring Summer 18 with finesse. A considered approach to colour, print and fabric combinations define the season’s trend direction; as feminine style and confidence are explored through edited collections.
The warm colours of khaki and aubergine in Explorer, meet luxe textiles of velvet and leather, for an elegant journey into Spring. Botanical prints and muted blooms on separates elevate the everyday as earthy hues become the season’s neutrals.
Horizon sees a classic Spring mood reworked ......read more
The new Reem collection blends aesthetic elegance with modest styling
Dubai, United Arab Emirates, 11 March, 2018: Classic blacks, refined blues and discerning burgundys. These are among the beautiful range of shades found across Max’s new and first ever Abaya Collection called Reem.
With the perfect blend of aesthetic elegance and modest styling, the newly launched Collection is adorned with delicate lace trims, rich floral embroidery, and distinctly bold belts. Loosely draped or fitted comforts, simple solids or decorative styles, there is something for ......read more
Dubai, UAE, March 06, 2018: Summer escapism comes to life in flowing silhouettes, delicate textures and feminine details. Midi hemlines, ruffles and lace exude romantic charm, while floral motifs instill dresses, separates and accessories with free-spirited flair. A sea of blues, ranging from navy to chambray, offers cool contrast to vibrant shades of green and pink. Clean, white-on-white ensembles pair with a straw market tote and easy slides for a south-of-france moment. Cast in soft tiers of eyelet cotton, the sundress returns as the season’s most effortless ......read more
Dubai, UAE, March 05, 2018:
● Please give us a brief on yourself
Roberta Ramos is the current Project Manager at Abicalçados, where she has been working for 11 years. Graduated in Social Communication, with Masters in Business Management, Business Intelligence and Leadership. She runs the Brazilian Footwear program, which aims to promote the exports and the internationalization of Brazilian brands. She is a Futurism enthusiast and has recently lead the development of a project called Future Footwear. The project's goals are the increase of productivity and the development of ......read more
Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE
The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United ......read more
Dubai, UAE, March 01, 2018: ZARA, has officially opened its flagship store at Dubai Festival City Mall. The two-storey ZARA, has a whole floor dedicated to women’s fashion on ground floor, with men’s and children’s fashion occupying level one.
Commenting on the latest opening at Dubai Festival City Mall, Steven Cleaver – Director Shopping Malls – Al-Futtaim Group Real Estate said, “ZARA has been one of our shoppers’ most requested brands, so we are absolutely delighted with this opening. It is extremely important for us to listen ......read more
Robinsons launches its Spring/Summer 2018 campaign
Dubai, UAE, March 01, 2018: This season, Robinsons aims to give your wardrobe a global spin as it launches a Spring/Summer 2018 collection inspired by street style in some of the world’s major cities. Taking shape in our store windows, in glossy magazines, on social media, and on billboards and lampposts around Dubai, the UAE’s largest department store is entering the season with must-have fashion and accessories that will soon be spotted on the Instagram feeds of your favorite influencers (not to mention in your own ......read more
Reinventing the classic and timeless ballerina shoe
Dubai, UAE, February 28, 2018: House of Ballerinas is the go-to brand in the Middle East that exclusively devote themselves to the iconic ballerina shoe. Offering a fashion-forward approach to the classic and timeless style, House of Ballerina’s continue to reinvent the traditional shoe by offering their customers an array of exclusive colourways, luxurious materials and signature collections, that are updated seasonally.
Launched in May 2017 with a brand philosophy of offering the high-quality designs at a reasonable ......read more