GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare, Fitness and Medicine

 
  Share
Nivea is the Most Intimate Brand in the industry, while previous leaders Dove and Gillette each drop several rankings
 
DUBAI—9 June 2019—The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry consumers are most likely to pay 20% more for, as showcased in the 2019 Brand Intimacy Report. Nivea took #1 for the first time ever, with Pantene coming in at #2 and Colgate at #3, pushing previous star performers Dove and Gillette much further down the list. Dettol, Vaseline, J&J, Oral B, Dove, L'Oreal and Gillette round out the Top 10, in that order.
 
Among female users, the health & hygiene industry ranked #6 most intimate industry and only #13 for males, showing a divide in importance of the industry to each gender. Nivea performed particularly well with women and the 35- to 64-year-old demographic, two key demographics for the industry.
 
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top Intimate Brands outperform top brands in the S&P and Fortune 500 indices for revenue and profit. Consumers are willing to pay price premiums for Intimate Brands and less willing to live without them, according to the 2019 Brand Intimacy Report. MBLM leverages the yearly study to help client brands create, sustain and measure ultimate brand relationships.
 
“On average, brands in this industry create emotional connections with one out of every two of its consumers almost immediately” said William Shintani, managing partner of MBLM. “ This insight suggests brands in the category should find ways to connect quickly with their consumers and continue to focus on building strong bonds. ” 
 
Other notable findings for the health & hygiene industry include: 
  • 44% of users registered an immediate emotional connection with health & hygiene brands.
  • Pantene is #1 for millennials, maintaining rank from last year.
  • Vaseline is #1 for male users.
  • Nivea replaced Dove as the #1 brand among high-income users.
Methodology: During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B, and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.



Posted by : GoDubai Editorial Team
Viewed 8314 times
Posted on : Sunday, June 9, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ministry of Health & Prevention Underscores that the Approval of the Executive Regulation of Medical...
Next Story : Long-term visa granted to Dr. Azad Moopen & wife
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Drops of Youth
Foreo Reveals the Ultimate Valentine's Gift List for Women
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020.
Show your Support for Australia alongside THT – That Hair Tho
Zeitun Cosmetics Launch in UAE
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift
Corum And Joachim Horsley Light Up The Folies Bergère
Elegant diamond-swathed Kalpa Kalparisma set to dazzle fine watch enthusiasts
160 Years Young: Tag Heuer Kicks Off a Milestone Anniversary With the Re-edition...
Beleaf's Top 5 Vegan Supplements
Foreo Reveals the Ultimate Valentine's Gift List for Men
Seha Leads Discussions in Pediatric Medicine
Oris pays tribute to the world's greatest jazz musicians with Art Blakey Limited...
Traversetolo Vitre in blue dial makes stunning impact
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With ...
Why this is the right time for TMCs to automate their processes?
Beleaf Opens its Fifth Store in Springs Souk
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah
The Data Center Market in 2020: What to Expect
Lg to Join Forces With Cerence on Ai-powered Connected Car Platform
Head to Freddy's for the Ultimate Frozen Custard Party
HONOR Wins Big at CES 2020 with Growing Momentum of Wearables
C Central Resort The Palm Welcomes 2020 with its Grand Opening in Dubai
MoHAP's Training & Development Center Receives the Silver Award from the America...
Secure Technologies and Artificial Intelligence in Focus for Airbus at Intersec 2020
Medical software company Evolucare Technologies presents its high-performance so...
HINO trucks dominate the UAE's fuel delivery sector
Filipino finds respite from a rare eye condition and poor vision
AU Offers 20% Discount to Ajman Government Staff
ETIHAD GUEST AND AIR MILES MIDDLE EAST PARTNER TO OFFER MORE WAYS TO EARN GUEST MILES
Dalma Mall to Host Musical Evening With Takkat
Laetitia Casta in Ralph Lauren
World security, safety and fire protection experts converge in Dubai for Intersec
Drive away in a brand-new Toyota for just AED 29 a day
MBRU faculty performs pioneering surgery at Mediclinic to treat rare swallowing ...
Sanad Powertech Awarded Shams Power Company Maintenance Contract
SteelFab 2020 introduces the latest Laser Metal Cutting Machine & the world's fi...
Lenovo and Nasr Esports partner to champion gaming talent in MENA
DHA Drives Forward Patient Care with Pioneering 3D Printing Lab
Volvo Cars and China Unicom collaborate on 5G communication technology developme...
The best crossbody bags for spring
Skullcandy- PUSH Wireless Earbuds.
Plaza Premium Lounge Dubai Creates a Lasting Impression for Travellers Departing...
Grohe's “Green Mosque” Initiative Ranks Fourth in The Best PR Campaigns for This...
Tabreed Energy Services Launched
Union Coop Signs two MoUs with Dubai Foundation for Women and Children
Al Majid Motors marks 25th edition of DSF with value deals across models
Maserati presents the Royale special series: a contemporary homage to the herit...
New Year, New IKEA!
Eaton adds to cybersecurity portfolio with industry-first dual UL and IEC produc...