GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
Dubai, United Arab Emirates - 10 June 2019:  This spring, Vilebrequin takes its flare for the seventies one step further with a brand new denim capsule, created in partnership with leading luxury Italian denim manufacturer, Giada S.P.A.
 
 
Perhaps he was wearing jeans as he adjusted his rear view mirror. Fred Prysquel, founder of Vilebrequin, was no stranger to denim, the most famous thing ever to have come out of his home town of Nîmes – well, up until then. Or maybe he was sporting his favorite overalls. Fred was a motor racing enthusiast, after all.
 
This much we do know: once he saw the signpost for St-Tropez, he never looked back. Somewhere amid the roar of motors, laughter, and the Mediterranean, the young Vilebrequin founder started a revolution of his own: the first ever pair of swim shorts tailored for style, movement and comfort.
 
By the summer of 1971, both Vilebrequin and denim were code for freedom. Freedom to ride like Steve McQueen and Jean-Louis Trintignant. Freedom to take chic and cheek to new places: namely, jean shorts.
 
In 2019, a new licensing agreement with luxury Italian denim specialists Giada S.P.A. sees Vilebrequin pick up right where Fred left off. With quality and craftsmanship as its common
 
thread, the Seventies capsule revisits pants and jackets in the finest Italian-spun denim.
 
From crisp chambray shirts to tees you'll want to oil your motorcycle in, this collection lets you get your hands dirty and still look cool. Engineered for precision and performance whatever your bpm, jackets, shorts, caps and overalls have undeniable sex appeal.
If there's one thing Brando and Bardot taught us besides how to look good on a Harley, it's that summer icons live in jeans. Combining decades of vacationwear and denimwear expertise, the Seventies capsule features two new all-day, every-day styles – one straight- leg and one flared – to be followed by a main line for father and son from Autumn 2019. Reprised here for the very first time, the original Vilebrequin logo from 1971 will give you all kinds of summer nostalgia. Guess blue really is the warmest color.
 
Jean-Louis Trintignant sponsorized by Vilebrequin for the Tour de France, back in 1976
 
 
 
 
 
 



Posted by : GoDubai Editorial Team
Viewed 20441 times
Posted on : Monday, June 10, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : ZAAM Launches a spin on their iconic Polyhedron bag
Next Story : Natalia Vodianova wears RL50 Bag
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Drops of Youth
Go Neutral with Palladio Beauty
Valentine's Gifts to Fall in Love With
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor
The Tag Heuer Autavia
Corum Admiral's Cup Legend 47 Worldtimer'
Regulator at pole position
Parmigiani Fleurier creates horological history with world's first wristwatch wi...
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Pro...
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020.
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020
The Winter Youth Olympic Games Lausanne 2020
Show your Support for Australia alongside THT – That Hair Tho
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift
Corum And Joachim Horsley Light Up The Folies Bergère
Zeitun Cosmetics Launch in UAE
Foreo Reveals the Ultimate Valentine's Gift List for Women
Seha Leads Discussions in Pediatric Medicine
Valentine's Day Fashion and Gifting - Steve Madden
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With ...
Elegant diamond-swathed Kalpa Kalparisma set to dazzle fine watch enthusiasts
Marks & Spencer Welcomes Spring with its Midi Dress Edit
Fashion and Gifting for Valentine's Day - ECCO
160 Years Young: Tag Heuer Kicks Off a Milestone Anniversary With the Re-edition...
Celebration in Bahrain for Aga Khan Award Laureate “Revitalisation of Muharraq”
The Data Center Market in 2020: What to Expect
ADNEC to Host the World Future Energy Summit 2020
Etihad Airways and Easyjet Enter Into New Partnership
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah
Drive home more than just a car: Juma Al Majid offers value deals on new Hyundai...
OSN; The Only Place to Watch Golden Globe Winning and Nominated Content in the M...
C Central Resort The Palm Welcomes 2020 with its Grand Opening in Dubai
Head to Freddy's for the Ultimate Frozen Custard Party
MoHAP's Training & Development Center Receives the Silver Award from the America...
HONOR Wins Big at CES 2020 with Growing Momentum of Wearables
Lg to Join Forces With Cerence on Ai-powered Connected Car Platform
Schools from across the UAE to battle it out at Credence High School's annual Qu...
EEC Engie Deploys Schneider Electric's New Medium Voltage SF6-Free Switchgear Te...
HINO trucks dominate the UAE's fuel delivery sector
Why Video Surveillance Is Great for Retailers & Consumers
Etihad Guest Programme Welcomes Gulf Air as New Airline Partner
Filipino finds respite from a rare eye condition and poor vision
Daiso participates in DSF 2020 with a showcase of over 800 new products!
AU Offers 20% Discount to Ajman Government Staff
Emiratis deepen their love for falconry
16th SteelFab opens at Expo Centre Sharjah
1,248 beneficiaries of the Department of Students' Affairs at Mohammed bin Rashi...
In Giant Leap Forward, Virgin Hyperloop One Announces Technology Can Be Powered ...