GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

United Arab Emirates, 22 August 2019:  Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year's catalogue theme is ‘A fresh start' and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest. 

In its 2020 edition, the catalogue aims to launch product ranges that are affordable, high in quality and sustainable in nature for each season. IKEA has come up with innovative solutions that are relevant and have a distinct look and features.

For the IKEA solutions to resonate with people, five different homes were designed with people from different backgrounds and markets. Each of these homes showcase solutions and illustrate five emotional needs – Belonging, Ownership, Comfort, Security and Privacy. Each home has a story to tell!

Belonging is about feeling part of a group of people who accept you for who you really are and places that reflect you.

Ownership isn't just about deeds and mortgages, it's about having a sense of control over the space and place you live in.

Security is about feeling safe and grounded, not about the locks on the door.

Comfort is about feeling content and at ease in your surroundings.

And, Privacy is about having control over where and how you can disconnect and reflect.

IKEA has four upcoming seasonal launches, The Autumn Launch in the 2020 catalogue is about a fresh start as it's when the holiday period is over, people go back to their offices and kids begin the new year at school. The Winter Launch is all about ‘celebration and joy' and how to transform your home to make space for its ever-changing members and activities. Meanwhile the Spring Launch encourages people to have a ‘conscious home' with innovative new IKEA products that can be repurposed, repaired, reused, resold, and recycled. Finally, the Summer Launch looks at ‘expanded homes' and having fun with the great outdoors. 

Commenting on the launch, Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman at IKEA commented, “Our 2020 Catalogue is all about helping people put things in perspective and offer them innovative ideas and solutions to give them a fresh start. We want our customers to be able to do this every day and live by the fresh start motto. With different personalities and preferences in the UAE, we are keen to offer better solutions to the many and we truly believe that focusing on sleep to improve your life is essential, which is the essence of our 2020 catalogue.”  

At the event, IKEA also announced the results of its independent online survey that delved into the UAE's most popular scents and how they make people feel. Gathering results from over 4,000 respondents across the UAE, the survey revealed that residents prefer fresh scents with zesty, minty and fruity notes, with 55% respondents saying these triggered a feeling of happiness. 

Seventy-three per cent of respondent answered they preferred fresh scents as opposed to warm, woody and spicy scents. When it came to objects that people loved the smell of, 60% of participants called out the fresh smell of a new book, with 40% saying they enjoyed the scent of a fresh new catalogue, stating the smell of a catalogue made them feel excited (35%), happy (19%) or relaxed (17%). More than a third (37%) of people said their top scent was fruity fresh, with 29% stating that they loved zesty fresh fragrances. 

Following the research, IKEA worked with a perfumer to create a scent inspired by the feeling of freshness to tie in with the launch of its new 2020 catalogue as well as the research findings.  The scent featured various fresh top notes including Kiwi, mandarin, guava and pomegranate and base notes including blackberry, sandalwood and musk. 

Lucky guests that attended the exclusive 2020 catalogue launch were given a limited-edition ‘fresh start' fragrance to enjoy in their own homes and as a keepsake from the event. 

The IKEA 2020 catalogue is available in store now and online. 



Posted by : GoDubai Editorial Team
Viewed 8663 times
Posted on : Thursday, August 22, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : BoConcept Announces an Exclusive 25% Sale at the Villa Store
Next Story : Modular Sofa's by Boconcept
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the ...
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individu...
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era
Union Coop Al Barsha – 3 Commercial Center 40% Complete
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Bran...
The Best Omega Sunglasses For a Long-Awaited Summer
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE
SALAMA Announces AED 13.65 Million Profit for Q1 2020
Celebrate EID with Special Offers on HONOR Smartphones
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19
Innovating to Fight COVID-19: Four Ways Drones are Contributing
Foreo Reveals 5 Ways to De-Stress Your Skin
SITA Steps Up Development of a Self-sovereign Identity for Air Travel
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack
Sony Middle East and Africa and Gearbox team up to offer rental services of late...
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Proto...
Airline Debt to Balloon by 28%
Tips for Keeping Your Smartphone Clean
ATM Virtual to Focus on Potential Chinese Outbound Travel Market
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during ...
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfe...
Danube Group Chairman Files Case With Dubai Police Against Scam Star for Faking ...
Kingston Technology Ships 7.68TB Capacity for Industry-Leading High-Performance ...
Al Majid Motors Announces the Arrival of All-New Kia K5 Fastback Sedan in the UAE
GEMS Innovation Awards 2020 Recognise Young Innovators after Virtual Showdown
Glaucoma: Symptoms and Treatment
Former UNWTO Secretary-General to speak at ATM Virtual
Al-Futtaim Technologies Implements Genesys Remote Working Solutions to Ensure Bu...
How Do You Rely on Your Smartphone in the UAE During the New Normal?
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel
Emirates Post Unveils Modern New Website and Look
Blue Ocean for Islamic Finance Industry
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce
Ras Al Khaimah Government Launches Integrated Stimulus Package to Support the Em...
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the To...
Dubai Culture Welcomes More Than 2,300 Students in Virtual Guided Tours at Etiha...
Understanding COVID-19's Impact on the Transport Industry
Lincoln Aviator Presidential Takes on Bumps and Dips, Turning Every Trip into a ...
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changi...
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogg...
SCCI, SIB Hold Virtual Meeting to Discuss Banking Sector Trends to Face the Curr...
ADEK's Rize University Preparation and Career Guidance Program Goes Virtual
DGW holds meeting to review updated strategic plan aimed at supporting national ...
Parmigiani Fleurier Toric Fleur