GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Top Chinese brands, TCL & Midea contribute to 15% of 

Eros Group's Consumer Electronics Distribution as trends shift. 

(21st June 2017, Dubai) – From mobiles and TVs, to refrigerators and other home appliances; Chinese brands are giving their competitors a run for their money. With the consumer durables market in UAE witnessing an exponential growth over the years, the Dubai Chamber of Commerce and Industry (DCCI) expects the Dubai electronics market size to grow at 4.7 per cent over the next four years and may exceed $3 billion (Dh11 billion) by 2020.  

The continued increase in demand can largely be attributed to a rising population and strong household consumption. 

Within the consumer durable segment specifically, there has been a growing demand for Chinese products and all the major distributors in the UAE have a Chinese brand under their umbrella. This can be primarily attributed to the shift in consumer preferences and market confidence in China which not only has an inherent advantage due to its lower cost of manufacturing but also because they are focusing on product innovation. 

Eros Group, the sole distributor of world-renowned brands, works closely with leading Chinese brands like TCL and Midea to bring in products that meet consumer requirements not only in terms of features but also price. Midea has an extensive range of products that include top of the line refrigerators, air conditioners, kitchen appliances, including cookers, stoves, dishwashers and ovens, as well as washing machines, dryers and vacuum cleaners while TCL is one of the leading TV brand alongside Samsung and LG worldwide. 

More recently, CSOT, a subsidiary of Chinese smart product maker TCL Corp announced that the company has started building the country's first production line for flexible display, which would make China a leading supplier of the product often used to make bracelet-shaped mobile phones and folding tablets. The company has started building the 35-billion-yuan ($5 billion) production line in Central China's Wuhan city. 

Niranjan Gidwani, CEO, Eros Group, authorized distributors for TCL and Midea, commented: “Over the past decade, we have seen the Chinese consumer durable segment transform phenomenally offering tremendous new opportunities in the UAE. Eros Group, being distributors of two of the top Chinese brands; TCL & Midea, has witnessed a gradual shift in the consumers' perception towards Chinese products, especially amongst the younger target audience. Consumers today, who are more discerning while being cost conscious, are opting for Chinese products not only because of its affordable pricing but also because of their innovative technology and great quality.”  

“We are one of the leading players in consumer electronics, telecom and allied multi-products in the Middle East and as one of UAE's leading electronics distributors, we have built a strong and enduring relationship with our customers continuing to offer them products from quality brands such as Midea and TCL. Both these brands have made an overwhelming foray in the Gulf region and are synonymous with the vision of Eros to providing good quality products with innovative technology.

TCL and Midea are well on their way to contribute about 15% of our total distribution and in a span of a five years we have witnessed an increase in the sales of TCL by 300%. Midea has been a recent addition to the Group's portfolio and is receiving good consumer traction. This is a testimony of the shift in consumer preferences towards Chinese quality brands. In the coming future, the company is laying strong emphasis in strengthening the brand mix by seeking only the best Chinese partners in mobile and convergence products to meet the millennial generation's demands and requirements.” 

On the back of improved sales and flourishing growth of Chinese product consumption in UAE, TCL & Midea are expected to increase market share by 60% collectively by 2020. These brands are on the brink of changing the perception of Chinese products from being low-cost and low-tech to becoming cost-effective, innovation centers within the electronics market hub of China. And by virtue of being sole distributors of TCL and Midea in the UAE, Eros Group is poised to become facilitators of this new wave of change in consumer consumption.



Posted by : GoDubai Editorial Team
Viewed 17257 times
Posted on : Wednesday, June 21, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HomePure, a Star QNET Product, launch “HomePure Nova” with a Media Roundtable and New NSF Certificat...
Next Story : Your Wardrobe's New Best Friend: The CareStyle 5 Range
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
The Perfect Gift Mark
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
New XE 300 Sport Edition Wins Gripping Ice Race
Summertime Beauty Picks at Glambeaute.com
Get Vibrant and lively hair with Rahua's new Color Full Range
Filorga Mesotherapist Derma Roller
du to Offer New 9.7-inch iPad With Apple Pencil Support
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Skyline University College Economics Day 2018: One Step towards Tomorrow
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Pandora Shine Discover A New Way to Shine
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Stylish Nursing wear at Mums and Bumps
Gifts for Ramadan at Hour Choice
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Genesis G70 Luxury Sedan Arrives in Middle East
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Understanding what women want Balmain reveals the Madrigal Mini II
Pandora Spring Embrace Nature's Beauty
Mido Ramadan Watch Collection
Adamavi - Elegant, Timeles S, and Reliable
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
The Beautiful Britain 2018
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
Tommy Fleetwood joins OMEGA's line-up of golfing greats
April Marks Autism Awareness Month at Nursery Chain
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
In Its 100th Year, Panasonic Bullish On ME Growth
Ashridge to help Saudi leaders explore and implement strategies for growth
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Get ready for an exciting Ramadan at Danat Al Ain Resort
Hamdan Bin Mohammed Heritage Center Participates at Abu Dhabi International Book Fair
Ras Al Khaimah (RAK) Ruler Delivers Keynote Opening Speech to 14th Arabian Hotel...
'Global Automotive Aftermarket Manufacturers Gear Up for Robust Business Growth ...