GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare, Fitness and Medicine

 
  Share
Rabab Al Tajir, the first Emirati woman international and national car rally driver, kicked off the campaign at the press conference
The Group's ‘My Employees' Health First' initiative encourages office workers to be more mobile during office hours
1 hour of physical activity during the day a must to offset the harmful effects of a sedentary lifestyle; decreases the risk of associated deaths. 

July 10, 2017; Dubai, UAE:  Addressing the growing cases of chronic ailments that stem from sedentary lifestyle at workplaces, Arabian Healthcare Group has launched a massive country-wide proactive campaign targeting more than 300 corporate houses and influencing thousands of people. ‘My Employees' Health First' initiative motivates office workers to remain active despite doing stationary desk jobs, encouraging them to find time for physical activity at regular intervals during office hours. Besides taking a short break every hour to unwind, employees will also be taught light exercises to help them relax their neck, shoulder, wrist and back muscles, spurring them into adopting a more active lifestyle. 

Corporate houses participating in the campaign include Waldorf Astoria, Cove Rotana, Electro Rak, Dabur, RAK Ceramic, Al Hamra Real Estate, Eternity Technologies, RITZ Carlton, Vesuvius, RAK Airport, Prestige Plastic, Mabani Steel, Elite Extrusion, Franke, Ashok Leyland, Proserv Middle East and Whealth Insurance, among others.

The campaign was inaugurated by Ms Rabab Al Tajir, the first Emirati woman international and national car rally driver, at Dubai RAK Diabetes Centre, Jumeirah, which is under the umbrella of Arabian Healthcare Group. The Group's network further includes RAK Hospital in Ras Al Khaimah, Chain of RAK Medical Centres and RAK Pharmacies, Star Metropolis, Arabian Wellness and Lifestyle Management and SAHI School Health Program. 

Lauding the initiative, Ms Rabab said: “In this day and age, where more and more people are falling victim to illnesses, we have to take full responsibility of our health. But because we are so wrapped up in our daily routine, we don't find the time or inclination to focus on our fitness. I have full confidence that this campaign by Arabian Healthcare Group will be the much-needed motivation, and will guide many office workers to include exercises in their otherwise inactive routines”.

Sedentary lifestyle at workplaces has become one of the biggest culprits of health problems such as diabetes, ischemic heart diseases, neuropathy and obesity, among others. Recent news reports also claim that degenerative spine diseases, slip disc, narrow spinal cord and vertebral fractures are growing phenomena among UAE workers, particularly those chained to their desks. Moreover, sitting all day in head-forward and slumped-shoulder position can affect breathing and blood flow to the brain. It is also essential that people drink at least eight glasses of water every day, since insufficient water intake can lead to various health issues.

“The initial two months will focus on what we call, ‘Just Move', which includes the four main pillars:  work, stretch, drink, repeat,” said Dr Raza Siddiqui, CEO Arabian Healthcare Group and Executive Director, RAK Hospital, “Human body is not designed for long period of inactivity; however, the punishing demands of jobs leave very little time for workout. This is where a few well-timed measures can go a long way in dodging life-long ailments. We should also keep in mind that intense exercise after a long day of inactivity can potentially cause torn ligaments and bone and joint injuries. This is why one of the key activities in our programme is that the employees leave their desk and move about for various chores.”

Dr Yasmin Shaikh, Group Marketing Head, Arabian Healthcare Group added: “For example, we suggest that employees should walk away from their work stations every hour to get water instead of keeping filled water bottles with them. They should also drink a glass of water (250 ml) in three sips. Our aim is that every individual should drink minimum eight glasses of water every day to flush out toxins from the body and lead a healthy and productive life. Similarly, the workers can do a few light exercises to relax body muscles that can otherwise get very stiff giving way to cramps.” 

Dr Jean Marc Gauer, CEO RAK Hospital, said: “We are reaching out to almost 300 corporates across the UAE and the exercise will benefit thousands of employees. For clearer instructions, there will also be visual guidelines on how to best do the exercises which are available with us. We'll also ask corporates to send in their videos to see how well the programme was implemented; they can do live streaming of the Just Move campaign activities on their social media platforms. Later, we intend to have corporates health awards linked to this as well. Along with many other campaigns that RAK Hospital conducts regularly, we hope to create a healthier UAE”.

Recent research suggests that at least an hour of physical activity during the day is a must to offset the harmful effects of a sedentary lifestyle besides decreasing the risk of associated deaths. Another study on patients suffering from Type 2 diabetes suggests a significant reduction in after-meal rise in glucose, insulin and triglycerides after regular breaks during desk job. 

A promising initiative undertaken by the Government of Ras Al Khaimah, Arabian Healthcare Group is a premium global healthcare management and consulting firm excelling at developing state-of-the-art hospitals not only in the Middle East, but also in the international healthcare arena. 

Rabab Al Tajir, the first Emirati woman international and national car rally driver, kicked off the campaign at the press conference
The Group's ‘My Employees' Health First' initiative encourages office workers to be more mobile during office hours
1 hour of physical activity during the day a must to offset the harmful effects of a sedentary lifestyle; decreases the risk of associated deaths. 



Posted by : GoDubai Editorial Team
Viewed 13371 times
Posted on : Monday, July 10, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sadia's Waste Less Campaign Helps 4000 Families Across UAE, KSA and Kuwait
Next Story : The link between PCOS and Fatty Liver Disease
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Linda Paradis brings non-invasive ink removal to Dubai
Timeless Ties
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
Tommy Hilfiger's SS2018 men's and women's watch collection
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Accessories Collection 2018 Gentleman Attitude
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Summertime Beauty Picks at Glambeaute.com
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Get the best bargains at Dragon Mart's End of Season Clearance Market
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Skyline University College Economics Day 2018: One Step towards Tomorrow
Get Vibrant and lively hair with Rahua's new Color Full Range
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
New XE 300 Sport Edition Wins Gripping Ice Race
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Filorga Mesotherapist Derma Roller
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
The Perfect Gift Mark
du to Offer New 9.7-inch iPad With Apple Pencil Support
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Penny Scallan Design Launches in the Middle East
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Genesis G70 Luxury Sedan Arrives in Middle East
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Pandora Shine Discover A New Way to Shine
Lingual Orthodontic Treatment now a reality at Al Mariffa Medical Center
Qualcomm Unveils the Vision Intelligence Platform Purpose-built for IoT Devices ...
Understanding what women want Balmain reveals the Madrigal Mini II
Munich Airport reports record net annual profit of €155 million for 2017
Adamavi - Elegant, Timeles S, and Reliable
Stylish Nursing wear at Mums and Bumps
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Pandora Spring Embrace Nature's Beauty
Village Street Sale at The Outlet Village offers designer outfits at great prices