Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

Nissan captures almost 60% of the B-segment crossover sales in ME markets*
Dubai, United Arab Emirates, August 7, 2017:  Since pioneering the segment with the Murano back in 2003 before following up with the X-Trail, Qashqai and Juke, Nissan has dominated the global market in crossover vehicles. That dominance has been underscored in the Middle East with Nissan capturing almost 60% of small urban crossover sales in the region. The Juke and newly launched Kicks models are vying for top spot in different markets.
Sales figures for the year to date show that Nissan has captured 59.7% of the B-segment (small car) urban crossover market with the Juke accounting for 44.2% of that share and the recently introduced Kicks taking already taking a healthy 15.5% (figures exclude KSA). 
The Kicks has proved an instant hit in Gulf markets. Aimed squarely at urban driving environments it combines a robust exterior and elevated driving position with compact dimensions for agile performance and manoeuvrability. The body features an advanced aerodynamic design, which optimizes fuel consumption and minimizes noise. Kicks is also one of the first Nissan models to realize the concept of Intelligent Mobility, initially presented at the Geneva Auto Show in 2016.
Intelligent Mobility uses smart, relevant technology to make the driver's life easier while also making advances towards Nissan's long-term goal of zero emission and zero fatality motoring. Its qualities have helped the newcomer to eclipse its Juke stablemate in the UAE, making Kicks the top seller in its segment within the country.
“The car-buying public here in the Middle East is known to be a discerning one and it has been heartening to see how they have embraced Kicks and yet continue to buy Juke in considerable numbers,” said Kalyana Sivagnanam, Nissan's Regional Vice President, Marketing and Sales for the Africa, Middle East, and India region. “We are especially pleased to see how, from a standing start, the Kicks has rapidly established itself as a market leader. The all-new Nissan Kicks has become a popular choice among the compact crossover segment customers due to the advanced Intelligent Mobility technology that it is packed with, a car which sits at the more comfortable end of the market.”
Among the highlights of the Kicks' technological offerings are the Around View Monitor and Moving Object Detection systems, which use four integrated cameras to show an overall view of the car and warn the driver in case of any unseen dangers.
The suite of technology available on Kicks also extends to dynamic innovations to maximize safety and comfort. Among them are Chassis Dynamic Control, Active Trace Control, Active Ride Control, and Active Engine Braking. These innovations work discreetly to provide key interventions to ensure the Kicks remains stable and comfortable for occupants at all times. Kicks is the first vehicle in its segment to offer these innovations.
Kicks' rapid success is in many ways reminiscent of Juke, which was first shown as the Nissan Qazana concept car at the 2009 Geneva Motor Show before entering production and going on sale to the public in 2010. Juke's bold, dynamic styling instantly captured the imagination of the motoring press and public alike, ensuring the order books began to fill up well before the car began to appear, initially on the roads of Japan, Europe and North America before being launched globally. It is no exaggeration to say that Juke completely shook up the small car segment back then and left other manufacturers scrambling to catch up. Even now, seven years later, Juke's styling which combines elements of SUV, sports car and hatchback, still looks fresh and exciting, while technologically it remains a real tour de force. 
“We are pleased to see a healthy rivalry developing between Kicks and Juke in the ultra-competitive urban crossover B-segment,” added Kalyana Sivagnanam. “While there is some overlap in terms of pricing, the two models are pitched at different buyers, with Kicks being favoured more by young professionals and Juke appealing to those with young families. In both cases, customers appreciate the way these models stylishly complement a busy urban lifestyle while offering technology that it both useful and important in real world scenarios.” 

Posted by : GoDubai Editorial Team
Viewed 17031 times
Posted on : Monday, August 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al-Futtaim Motors and Saaed sign service and spare parts partnership
Next Story : GCAA “The UAE will not only be the first country to allow operation of flying pilotless taxis, it al...
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!