GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Real Estate

 
  Share
  • Dubai awarded new Guinness World Record
  • Carrefour and Procter & Gamble organize for thousands of UAE citizens, residents and visitors to celebrate their happiest memories
  • More than 10,850 pictures make up the world's longest ever line of photographs, now on display at Dubai Festival City
Dubai, 9 August 2017: Thousands of UAE citizens, residents and visitors today helped set a new Guinness World Record for the longest line of photographs ever gathered.
The record-breaking line of photographs measures 1655.192 meters (i.e. more than 1.5km) long, and is on display in the atrium of Dubai Festival City. Thousands of UAE citizens, residents and visitors took part in the attempt, which was part of a partnership campaign between Procter & Gamble and Carrefour, which is operated by Majid Al Futtaim.
Carrefour customers shopping at the brand's stores at either Mall of the Emirates and Dubai Festival City between 30th July and 9th August were given the opportunity to be part of the new Guinness World Record by submitting a photograph of one of their happiest memories. More than 10,850 photographs were donated by members of the public and visiting judges from the Guinness World Records today verified on-site that Dubai is the holder of the new world record. The photographs will be on display at Dubai Festival City until 16th of August, as part of a thank you to customers of Carrefour's latest hypermarket, which opened in the mall earlier this year.
The world record attempt enabled people in the UAE to relive treasured moments again as well as play a part in setting a new world record for the nation. The campaign also created new happy memories: customers that visited any Carrefour hypermarket or supermarket across the UAE and purchased AED 100 worth of participating P&G products from selected brands during the campaign also had the chance to win family experiences to attractions such as Ski Dubai, iFly, VOX Cinemas and other Majid Al Futtaim attractions. More than 140 prizes were given away to happy customers during the campaign.
“It was an easy decision to take part in this community event which celebrates treasured moments”, said Miguel Povedano, Chief Operating Officer of Carrefour UAE at Majid Al Futtaim Retail. “At Majid Al Futtaim we strive to create great moments for everyone, every day. As such, there was a natural fit between what Carrefour and Proctor & Gamble wanted to achieve, and we're delighted that we have been able to help enable a new world record which celebrates special moments of people in the UAE, as well as help create new memories for our Carrefour customers.”
Commenting on the new world record set in Dubai today, Talal Omar, Guinness World Records Country Manager – MENA said: “Families and children have always been at the heart of Guinness World Records and we take great pride to be a part of this unique and memorable experience that showcases moments of happiness shared by families and loved ones. We are always keen in bringing an ‘officially amazing' experience to our core audience, and what better than to deliver the experience in a manner that expresses joy for moments of togetherness through the ‘Great Moments' campaign.”
“We wanted to conceive a simple way for our shoppers to be able to give back to those that they love, and this new world record was the result,” said Khaled Adawi, Director, Procter & Gamble in the Arabian Peninsula. “I want to thank ever person who has taken the time to stop and take a picture of thanks for their family members and friends who bring us happiness. Everyone who has taken part has walked away with a smile, and that little act of giving thanks has been repeated by thousands of consumers across the country to create another Guinness World Record for the UAE.”


Posted by : GoDubai Editorial Team
Viewed 2849 times
Posted on : Wednesday, August 9, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Everyone Deserves the Best With Centrepoint's Back to School Collection.
Next Story : Real estate transactions in Dubai exceeded AED 390 billion in 18 months
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Weara...
Glamazle.com promises customers the perfect wings with its assortment of eyeline...
Protect your hair this summer with SachaJuan's Over Night Hair Repair
Perfect Fragrances to Celebrate Eid
100 New Ways to Transform Your Home With the New Ikea Catalogue
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display
LG V30 to Elevate Smartphone Camera to New Heights
Da Vinci With Moon Phase: Homage to an Icon
Eberhard & Co. SCAFOGRAF 300 timepiece
Michael Kors Access Expands With New Smartwatches, New Apps, New Faces and New M...
GCC's premium home appliance market to thrive with LG SIGNATURE
RAYMOND WEIL: Distinctive Freelancer 1212 Automatic for the elegant man
Michael Kors Debuts New Bancroft Handbag Collection
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign
A Post-Summer Pigmentation Saviour from MZ SKIN
SAINT HONORE: Opera resplendent with refreshing burst of freshness makes ideal E...
BOVET artisans introduce new dial materials Aventurine and Meteorite
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait
GROHE Blue Home – the private watersource for ultimate taste and enjoyment
The Ritual of Karma
Eid Al Adha with Paule Ka Fall-Winter '17
Malabar Gold & Diamonds receives Gemfield's ‘Retail Jeweller India Award'
Emily Ratajkowski wears Salvatore Ferragamo eyewear
Global Jewellery Retail Chain Joyalukkas signs Award-Winning Bollywood Actress K...
UAE is likely to see increased cashless transactions by 2020: Xpress Money's Str...
International SOS and Control Risks Advise Pilgrims Worldwide Ahead of Hajj 2017
Chronoswiss Regulator Classic Date in new size and with magnified date
ADNOC Distribution Announces New Retail Price of Unsubsidised LPG for Month of August
New UAE Space Agency Board of Directors Holds First Meeting
ICONIC announces ICONIC KIDS- Born Different
Zenith Chronomaster El Primero Full Open
Patrimony Collection Excellence Platine
Oasis Mall Brings Solar System to Life with Kids' Planetarium
The Government of Rajasthan & GEMS Education Announce Outcomes of the Inaugural ...
Dubai Land Department's ‘Ejari' smart application protects the right of all parties
Dubai Health Authority focusses on developing national talent in the health sector.
Turkish Airlines' cross-continental flights are more comfortable now with the ba...
Highly Anticipated Audemars Piguet Royal Oak Extra-thin Arrives in the Middle East
Entries open for ninth annual MEPRA Awards
Win prizes worth over AED 2million with Al-Futtaim's retail brands
Abu Dhabi Ports seals strategic partnership with Healthpoint for wellness-coachi...
UAE Team Emirates to Make Vuelta a España Debut
Dubai Chamber hosts workshop on VAT compliance in UAE retail sector
Growing appetite for seafood drives demand at Middle East's largest dedicated se...
Dubai Land Department Awarded Two ISO Certificates in Quality and Environmental ...
Ministry of Climate Change and Environment to Supply 9,500 Tons of Fertilizers t...
Dubai Culture Hosts Calligraphy Workshop in Erada Centre for Treatment & Rehab
"WATHIQATI" Receives the highest number of documents since its launch ...
AED 21 Billion Worth of Dubai Real Estate Projects Launched Since the Beginning ...