GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

The collection features ‘Platinum Day' and ‘Platinum Night' ensembles that add a touch of tradition to contemporary homes

Dubai, UAE (August 30, 2017): As part of its pursuit to unveil globally-renowned furniture collections that are in keeping with local trends, IDdesign, a leading international home lifestyle brand offering contemporary furniture and accessories recently unveiled the new home furnishing line from Camelgroup.

A brand that exudes unmistakable Italian design heritage, Camelgroup was founded in 1983 in the north-eastern part of Italy to serve a rising demand for high quality furniture from across the globe. A strong commitment to serve a growing clientele list in the Middle East was the inspiration for the brand's name which pays homage to the ‘ship of the desert.'

The new collection consists of the brand's iconic ‘Platinum Day' line, which features a complete dining collection that is characterised by elegant handles, shiny wood and chrome finishing. The special ‘Nubuck' padding on dining room chairs ensures enhanced seating comfort. The ‘Platinum Night' ensemble, on the other hand, delivers contemporary bedroom concepts, marked by a ‘Silver Birch' finish to create a visually-arresting and distinct identity for the home. A wardrobe with meticulous detailing to complement the collection will add to the style-statement of the bedroom. Both these modern collections comprise a wide selection of textured finishes such as matt, semi-glossy, pearly tones and ivory lacquer amongst others with the Platinum Night collection featuring integrated LED lighting at no extra cost.

Adrian Shaw, General Manager, IDdesign and Chattels & More, said: “Camelgroup is a natural fit to IDdesign's portfolio of tastefully designed contemporary furniture. The team involved in producing this new collection possesses a deep understanding of the design landscape and customer preferences in the UAE. I believe that Camelgroup is a perfect amalgamation of traditional Italian heritage furniture and modern design trends. We at IDdesign are confident that these collaborations, nurtured over time, will be crucial in strengthening our portfolio and also offering customers an unprecedented choice within the stores.”

New collection meets higher rewards

The Camelgroup collection adds another dimension to shopping as IDdesign steps up rewards for its customers. Customers can enjoy a Part Sale offering 30% - 75% discounts at all stores. Customers will also be able to enjoy greater rewards when they shop at IDdesign by redeeming their purchases through the Air Miles loyalty program.



Posted by : GoDubai Editorial Team
Viewed 19435 times
Posted on : Wednesday, August 30, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ideal Standard's Strada helps you create stunning bathrooms with the luxurious hotel look.
Next Story : 2XL's Fountainbleau day bed blends luxury with functionality
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Presents Spring 2018 Jewelry
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
Sports Bras Banishing Bounce by 83% arrive in store
Transform Your Lips With Glitter Flip Liquid Lipsticks from Ciaté London
LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
New Year, New Skin with the Labo Transdermic Anti-Aging Range
LG's 2018 Speaker Lineup Wows With Premium Sound, Ease of Use and Now Smart Capa...
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Qabala joins Air Arabia's Azerbaijan network
Golden Bridge Rectangle Diamonds designed to dazzle
Michael Kors Presents Spring 2018 Watches
Bubble Clown by Matt Barnes
DS Podium Chronograph Lap Timer – Racing Edition
New Year, New Skincare!
Coach presents the Grand Stainless Steel Bracelet Watch Collection
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
AIGNER Love
OMEGA and Pyeongchang 2018
Celebrate love with Rado
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Marine Torpilleur Military made for men who chart their own destiny
New Year – New Savings now with Al-Futtaim Honda
Joyalukkas grows presence in Singapore with new showroom on Serangoon Road
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Scuderia Ferrari presents the latest RedRev Watch Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Nissan and NASA extend research into autonomous mobility services
Spring/Summer 18' Beauty Picks from Missha Cosmetics
World Future Energy Summit's inaugural Mobility Conference to discuss future of ...
Nissan reaffirms importance of electrification at World Future Energy Summit
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Mashreq Bank offering credit cards for every passion
Abu Dhabi Quality and Conformity Council Completes Verification of Fuel Meters a...
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Panasonic Jaguar Racing Set Their Sights on Marrakesh E-Prix
HP Fuels the Future of Computing at CES 2018
Dubai Health Forum announces key speakers.
Dubai Customs receives Azerbaikjani outgoing Consul General
ZAKK Air specialised headset for athletes launched in UAE
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
UAE Rejoice: PAN Emirates to not charge VAT to customers in 2018