GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

Dubai, UAE, September 11, 2017:  Nissan Motor Co., Ltd. today confirmed a three-year extension to its global partnership with the UEFA Champions League, including the UEFA Super Cup. Legend Gareth Bale celebrated the announcement by surprising a group of schoolchildren in Madrid, Spain and teaching them how to recreate his iconic winning goal from the 2014 final against Club Atlético de Madrid.  

The agreement comes ahead of the first game of the 2017/2018 UEFA Champions League season and will see the Japanese manufacturer stay as an official partner up to and including the 2020/2021 season. The UEFA Champions League continues to be Nissan's largest investment in sports sponsorship, which began at the start of the 2014/2015 season.

The UEFA Champions League continues to be the most watched annual sporting competition on the planet, with a cumulative television audience of over 3.6 billion a season. The 2017 UEFA Champions League Final attracted a global audience of over 160 million, more than any other annual sporting event and saw Real Madrid C.F. beat Juventus F.C. to record their 12th UEFA Champions League title. 

“Innovation that excites is at the core of everything Nissan does, and our partnership with the most exciting sports tournament on the planet over the last three years has been key to that,” said Roel de Vries, corporate vice president, global head of marketing for Nissan. “We're delighted to be extending this partnership for another three seasons, and it will continue to be at the very heart of our global marketing strategy. We've seen huge success from the partnership and the additional engagement it has allowed us to have with consumers.”

As part of the new deal, Nissan will continue to have extensive rights at UEFA Champions League matches as well as access to other exclusive rights, such as the pre-match Center Circle Carriers and post-match UEFA Champions League Goal of the Week, presented by Nissan digital activation.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We are delighted to continue our partnership with Nissan after a very successful first cycle. They have become an integral member of the sponsor family and have been invaluable for the promotion of the competition on a global level. The UEFA Champions League brand appeal is growing from strength to strength every single year and its platform continues to provide top brands like Nissan the opportunity to connect and engage with football fans around the globe.”

“Our partnership with the UEFA Champions League has been instrumental in our mission to become the most desirable Asian brand in Europe. In the coming years, we have an ambitious product plan supported with breakthrough technologies, having the world's most exciting sporting event as a partner is giving us the perfect platform to emotionally engage with our audience and drive brand preference, I am excited to see how innovative we will be together with UEFA in creating excitement for the fans,” said Jean-Pierre Diernaz, vice president, marketing, Nissan Europe.

The UEFA Champions League is another example of Nissan's dedication to exciting sports fans, which also includes the International Cricket Council, the City Football Group, the Canadian Football League, the Heisman Trust and the Heisman Trophy.



Posted by : GoDubai Editorial Team
Viewed 11962 times
Posted on : Monday, September 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al Habtoor Motors joins hands with Dubai Economy to launch ‘Consumer Happiness Counters'
Next Story : Jaguar E-type Zero: “The Most Beautiful Electric Car in the World”
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN”
Get Your Summer Glow From Within
Palmer's Coconut Oil Formula for Body and Hair
Express Your Signature Style
The Memovox Adventure
Cerruti 1881 Infinite Love
Tissot Lepine It's making a comeback Vintage
OMEGA's second "Speedy Tuesday" sells in 01:53.17
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology
The Lacoste Family Capbreton Collection
Olivia Burton Watercolour Florals
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year r...
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Beat the heat with mini dresses
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
DKNY Fall 2018
UAE's Emirates Transport Chooses Oracle Cloud to Drive Rapid Expansion and Deliv...
Enjoy an all-day breakfast at Sophie's Café
Tissot T-Race Cycling An adrenaline-fuelled ride
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Travel Light with Beauty Essentials from Glambeaute.com
Dubai Camel Racing Club Honours Al Tayer Motors
Oh, Sweetie Lipcolour!
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
Airbus unveils winners of its ‘Entaliq in KSA' initiative
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Enjoy DSS 2018 Offers at Parah
Go Down Memory Lane with Fashion Trends from the '90s
Outstanding Guide programme launched by Sharjah Museums Authority
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Launch of PINAR Water - Turkey
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Cromia Offers Amazing Discounts during DSS
2XL launches luxurious Louna sofa set in velvet
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
Summer Love by Mouawad
New hope for patients as world's first and only approved therapy to treat two ty...
Tommy Hilfiger Dressed Up Collections
Finnair launches off-airport baggage collection and check-in service in London w...
HP Collaborates with Abu Dhabi's Danat Al Emarat Hospital to Re-invent Patients'...
Experts urge residents to recognize early signs of Heart Disease
Take your mobile gaming to the next level
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM
Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five ...
Mobile Fiesta at Jumbo Electronics this DSS 2018