Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion


Breath in, breath out
1969 -2018: The countdown has begun. Sportmax will soon be celebrating its 50th anniversary. An athletic and active look, the sophisticated collection suddenly becomes more fluid and provides even more  free-  dom of movement. A more liberated and relaxed style created for the sidewalks of the great metropoles as well as for beach destinations across the globe.

An unmistakably sensual line where the body is gracefully unveiled as it moves and extends; where a play of transparencies reveals and then conceals in a subtle game of hide and seek. A wonderful new femininity is created by the lightest of techno fabrics. An ethereal look is conceived by a dress, then by a parka and even by a quasi-transparent nylon and double-ply knit cape, with its specially applied ribbed trim, which is worn as a good luck charm. Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself.

The trench coat takes a workwear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its spe- cial closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance.

The multi-colored stripes, sometimes pale (soft pink, aqua green, blue), sometimes strong (navy blue, nude, yellow), are so many as to appear as one; further materializing in the trim of a knit top and layered under the lightest nylon as well as becoming a sort of “trompe-l'oeil” when used as embellishment on the drawstrings of windbreakers.

The knit top becomes an even more sensual t-shirt, either with narrow flat ribbing or horizontal stripes that let the skin show through.
The Sportmax woman does not chase time; she embraces it naturally. The clothes gather and pull closed       as she desires thanks to elastic drawstrings in four colors displaying the Sportmax logo; the signature of a second skin. The common thread throughout the collection is this graphic trace which defines the lines of   the body and creates movement even when still.

In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being.
Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers which lend a surf vibe– are worn over light knit leggings in plain colors or with side bands.

The rhythm of the approaching footsteps, almost animal-like, can be heard in the lightest jacquard knit ballerinas, the leather and neoprene sandals or the mules with their delicate heels. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing.

The Sportmax style for Spring-Summer 2018 pays tribute to an easy and deliberate nonchalance  fully charged with energy.

Accessories: SPORTMAX
Hair: Holli Smith
Makeup: Karim Rahman and MAC
Music: Wladimir Schall

Posted by : GoDubai Editorial Team
Viewed 98265 times
Posted on : Tuesday, October 3, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Let's Denim! The Ashley Graham for Marina Rinaldi capsule collection debuts in Milan.
Next Story : Centrepoint to host four-day Fashion Weekend
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Max launches its Inaugural Abaya Collection
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
The V-Tox Facial by Linda Meredith Skincare
Al-Futtaim Honda launches 10th generation Honda Accord
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
LULU Organic Food Activation
The only line you'll love in your face – your perfect jawline!
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
ba&sh's Spring-Summer collection 2018
Raymond Weil introduces the Maestro Blues
Cadillac Alghanim kicks off world-class opportunity in Kuwait
GUESS Unveils the Kids Spring 2018 Collection and Campaign
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
The Spring Summer 18 Womenswear Collection
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Join the UAEs first Women's Warrior Challenge.
Samsung Mother's Day Blurbs 2018
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Sanofi introduces innovative therapy to help address high unmet medical needs of...
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
10th Emirates Airline Festival of Literature Ends with a Bang!
Velvet Caviar meets Roger Dubuis Diva power
Lufthansa Group achieves best result in its history
Centrepoint Partners With Anghami To Launch New Talent Sessions
Alexey Firsov Solo Exhibition
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Dubai ranked amongst the world's top destinations for FDI in the real estate market
Top Picks for Babies & Kids @ Glambeaute.com
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
2XL launches “Caspar” living room collection in grey
10 Must-see Activities at Dubai International Horse Fair This Week
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
IKEA launches the OMEDELBAR limited-edition collection!
24,208 school pupils take part in inspirational ‘lema?' sessions
Sleep deprivation in children can lead to obesity and diabetes