Marks the Group's entry into the UAE's truck industry, further diversifies its portfolio of global brands
Dubai, United Arab Emirates - 04 October 2017: Al Naboodah Group Enterprises (ANGE), one of UAE's oldest and most respected family conglomerates with a diverse portfolio of businesses – together with DAF, a leading European truck manufacturer – today announced a partnership to unveil the latest models of DAF trucks in the UAE.
DAF is a premium commercial vehicle manufacturer based in the Netherlands. The industry-leading trucks are manufactured in the finest facilities in Europe. Under the partnership, ANGE will represent the DAF brand in the UAE, providing widespread sales and after-sales services.
With a near 60-year legacy in the UAE, ANGE is the partner of choice for DAF to fuel their growth in the region.
Buti Al Naboodah, Deputy Chief Executive Officer: Commercial for ANGE, commented: “Al Naboodah Group Enterprises is committed to diversifying our business to provide innovative solutions to our consumers that help support the economy and lead society towards a sustainable future. Our new partnership with DAF represents a new milestone and a new business stream for the Group and is considered a landmark step to reinforce trust and reliability to our commercial vehicle industry stakeholders”.
Michiel Kuijs, Director of Sales Operations for DAF said: “As a premium brand, DAF wanted to be sure that we had a well-respected and very professional partner that represents our values. We looked for a partner who shares our ambitions. In terms of quality, after sales, services and customer satisfaction. We found the right partner for the future in Al Naboodah Group Enterprises with a proven track record just like DAF.”
The new product range includes light, medium and heavy duty trucks that cater to a wide variety of segments and applications. The trucks are highly reliable, environmentally friendly, fuel efficient and durable vehicles – resulting in a lower TCO (Total Cost of Ownership), smooth on-road travel and optimum comfort for the driver.
Ajit Kumar, Chief Operating Officer: Commercial, Transport and Electrical for ANGE said: “The collaboration with DAF is the culmination of Al Naboodah Group Enterprises' investment in providing locally-based, world-class trucks with tailor-made solutions to meet the local market demands and requirements. In partnership with DAF, we'll be able to provide truck customers in the UAE with best-in-class quality and after-sales service”.
The development process of DAF trucks takes place in a high-tech environment with advanced 3D and CAD CAM-computer programs and state-of-the-art development facilities. Engines are put under the most extreme conditions, at temperatures from -20˚ to +50˚ Celsius to test their efficiency.
As a demonstration of confidence in the brand, ANGE has incorporated 60 DAF trucks into their own fleet across a range of applications. Due to their superior level of performance, ANGE has supplied 520 VDL Buses powered by DAF Engines to the Dubai Roads and Transport Authority.