GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share
  • 5 real world design challenges from 5 local and international partners 
  • Expo 2020 Dubai offers design challenges to student participants 
  • adidas, IBM, Alserkal Avenue and Splash are confirmed collaborators
  • Overwhelming response, as over 75 UAE schools sign up for the challenge
Dubai, UAE, November 13, 2017:  Dubai Institute of Design and Innovation (DIDI), in partnership with Dubai Design & Fashion Council (DDFC) announce the launch of Project Design Space (PDS) following its successful pilot in the Spring of 2017, where 5 schools from across the UAE competed. PDS is an innovative after-school program, developed by DIDI for high school students, offering a unique opportunity to solve ‘real world' design challenges with the aim of developing their knowledge of design as an academic discipline and growing industry sector. 
 
Dr. Amina Al Rustamani, President of DIDI and Group CEO of TECOM Group, said: “Our goal is to nurture the next generation of designers in the UAE, and together with the other entities supporting this, students will receive invaluable experience to solve real world challenges and ignite their passion for design. We saw a tremendous response to the pilot Project Design Space challenge and as a result have enhanced this real-world learning experience to reach more students.”
 
Project Design Space offers student teams the rare opportunity to work on real design projects for actual clients.  Students will receive design briefs from Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia region.
 
adidas, IBM, Alserkal Avenue and Splash will also supply briefs to the students.
 
The real-world challenges include; designing a car showroom of the future, designing outdoor solutions to drive pedestrian traffic, creating an experience for multi-nationals to connect easily, developing an environmental campaign, which inspires the public to take action and designing smart tech clothing.
 
There has been an overwhelming response from over 75 high schools from across the UAE, to take part in this year's Project Design Space challenge. Each participating school will receive specialized training and program materials for their teachers who will lead the student's through the design challenge.  The teacher sponsors will then work with student teams during after-school club meetings to coach them as they design solutions for their clients. 
 
Following successful application, schools will then submit their prototypes to DIDI by February 8th, 2018. Finalists will be invited to a special event on February 24th, 2018 at the Dubai Design District (d3), where teams will pitch their design prototypes to their clients and attend an award ceremony.
 
Alya Al-Ali, Expo 2020's 24-year-old Director of Youth Connect, welcomed the initiative. “One of our key drives is to engage successfully with students and educators throughout the UAE and this offers us another wonderful opportunity to do so,” she said. “World Expos offer everyone the opportunity to learn, innovate, create progress, and have fun by sharing ideas and working together and these will all be possible through our involvement with Project Design Space.”
 
Speaking on the program, Robert Bock, Senior Brand Activation Director – adidas said, “This initiative is a great way to inspire the next generation of creators in the UAE. Design is a fundamental component of the adidas world and we are proud to be supporting an initiative that recognizes and fuels design and innovation.”
 
Kate Acheson, Head of Arts at Dubai American Academy said: “Our school is really integrating design thinking, innovation and project based learning into our curriculum.  DIDI provides an amazing opportunity for the students to apply this knowledge and their skills into a real-world situation. Gaining experience from top companies in learning how they process design and working with peers in other schools is a one-off opportunity for many of our students. It is something that I am sure will carry them in their future university and career choices.  It is great to see this type of exciting opportunity being offered in Dubai.” 
 
DIDI is the first private, not for profit design school in the region, and was established following the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai. DIDI plans to enroll the first class of undergraduate students on to its Bachelor of Design program in September 2018.



Posted by : GoDubai Editorial Team
Viewed 9431 times
Posted on : Monday, November 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HE Sheikh Nahyan Bin Mubarak Al Nahyan inaugurates Tolerance in the UAE workshop at NYU Abu Dhabi
Next Story : Mansoor Bin Mohammed honors outstanding winners of ‘Hackathon' competition
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow
M∙A∙C Mineralize Total Detox
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C bein...
5 things to know about collagen
Fresh Hair in an Instant with SHOW Beauty
PUMA and Sahntell Martin Unveil Debut Collection
Amadeo® Fleurier 39 “Fan”
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March...
Mother's Day Gift Guide 2018 from The Little Birdy Group
Moreish Café in Dubai introduces a healthy Quinoa Burrito
True Colours
Robinsons Honored for Outstanding Store Design
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enh...
World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare...
Splash receives 2 awards
MB&F M.A.D. Gallery presents aeronautical artwork "Nose Art” by French phot...
Dubai Culture Announces an Exciting Line-up of Artists for SIKKA Art Fair 2018
Arab Duo Showcase Team's Potential in Final Stage of Dubai Tour
RAK Hospital launches the biggest weight-loss challenge in association with MoHA...
UAE Exchange Partners with Ripple for Instant Cross-Border Payments
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired ma...
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018
Food Lovers Rejoice: Dubai Food Festival Is Back This Month
Mealtop, Introducing a Whole New Dessert Experience
Al Ahli Holding Group to redefine the UAE value shopping category through an AED...
British Orchard Kids Kingdom Nursery wins Sharjah Economic Excellence Network Award
Global Dialogue for Happiness: Bestselling Author Advises Governments to Integra...
Optim-Eyes Lashes & Brows with Filorga
WGS 2018: Governments Need to Prioritize Wellbeing of Citizens, Say Internationa...
Voting for Superbrands 2018 has commenced
Under the Patronage and Presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Member ...
The Robots Are Coming: Ministry of Finance Brings Artificial Intelligence to Dub...
The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of just 750 built
WGS 2018 Global Dialogue for Happiness: Australian Expert Underlines Importance ...
Leading Scientists, Astronauts Share Insights on why Space Exploration Matters a...
NEZO launches new identity to guide consumers in selecting the best salt for the...
Qualcomm Extends Cash Tender Offer for All Outstanding Shares of NXP
New Report from Accenture and the World Government Summit Finds That Regulators ...
ADNOC Schools Team Wins Etihad Artificial Intelligence Competition
Potential automation of 20 million jobs in the Middle East
Kristoff Secures Fourth as European Champion Edges Closer to a Podium Finish
WGS 2018 Global Dialogue for Happiness: Former Finland PM Discusses Secrets of S...
'Stranger Things' Spring Camp!
UAE launches seed grants to support new research into space settlement & space h...
First Ever UAE Race Car Fitted with Immensa 3D Printed Parts
WGS 2018: Innovation to Propel Dubai into the Next Century
Garbiñe Muguruza Hungry for Success at Dubai Duty Free Tennis Championships
WGS 2018: Governments of the Future Must Work Smartly with Innovation and Technology