GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Land Rover will celebrate its 70th anniversary year throughout 2018, starting with a unique restoration project: the original launch Land Rover
  • The first Land Rovers were shown at the 1948 Amsterdam Motor Show; this original launch vehicle has been missing for the last 63 years 
  • Recently discovered, it's the world's most historically significant unrestored Land Rover
  • Experts at Jaguar Land Rover Classic Works in Coventry will preserve the history and sympathetically restore the famous vehicle in 2018 
Dubai, United Arab Emirates, 10 January 2018 –  Land Rover will mark its 70th anniversary with a series of events and celebrations in 2018, beginning with the restoration of the vehicle that started it all – one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. This gave the world its first glimpse of the shape that would become instantly recognisable as a Land Rover.
 
For years the whereabouts of this launch Land Rover was a mystery. The demonstration vehicle from the Amsterdam show was last on the road in the 1960s, after which it spent 20 years in a Welsh field before being bought as a restoration project; it then lay languishing unfinished in a garden. Following its surprise discovery just a few miles outside of Solihull, UK – where the car was first built – the experts at Jaguar Land Rover Classic spent months researching in company archives to unravel its ownership history and confirm its provenance. 
 
The team behind the successful Land Rover Series I Reborn programme, which allows customers to own a slice of Land Rover history with meticulously restored Series Is, will now embark on their most challenging project yet: a year-long mission to preserve this historically significant prototype and enable it to be driven again. 
 
Tim Hannig, Jaguar Land Rover Classic Director, said: “This Land Rover is an irreplaceable piece of world automotive history and is as historically important as ‘Huey', the first pre-production Land Rover. Beginning its sympathetic restoration here at Classic Works, where we can ensure it's put back together precisely as it's meant to be, is a fitting way to start Land Rover's 70th anniversary year.
 
“There is something charming about the fact that exactly 70 years ago this vehicle would have been undergoing its final adjustments before being prepared for the 1948 Amsterdam Motor Show launch – where the world first saw the shape that's now immediately recognised as a Land Rover.”
 
The Jaguar Land Rover Classic team will follow a dedicated process to restore the launch vehicle, which has a lot of special features that are unique to the 48 pre-production Land Rovers that were produced prior to the mass production vehicles, such as thicker aluminium alloy body panels, a galvanised chassis and a removable rear tub. The patina of its components will be preserved, including the original Light Green paint applied in 1948.
 
Previous owners of this historic vehicle are being invited to Jaguar Land Rover's Classic Works facility to share their experiences and to witness its loving restoration.
 
This landmark project, representing the earliest beginnings of the Land Rover story – which led to more than 67 years of continuous production of iconic Series I to Defender vehicles at Solihull – is the first in a series of stories and events that will celebrate the past, present and future of Land Rover throughout 2018. 



Posted by : GoDubai Editorial Team
Viewed 16006 times
Posted on : Wednesday, January 10, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : New Year – New Savings now with Al-Futtaim Honda
Next Story : Qualcomm and Ford Collaborate on C-V2X Global Initiative to Improve Vehicle Safety, Traffic Efficien...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Instantly Refreshed Hair with HASK
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Introducing the GUESS Jeans Fall 2018 Collection
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Cerruti 1881 MOLVENO timepiece and cufflinks
Transform your look with the ‘Perfect Brows'
Creating #futureclassic: Swatch Launches Skin Irony Collection
Hour Choice presents Coach Astor Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Head to Modhesh World for Summer Fun Before the School Run
Delicious Whole Cakes at Sophie's Café from AED99
FALL 2018
Carl F. Bucherer Presents Adamavi Collection
Dual Front Camera and Artificial Intelligence Power the Next Generation Super Selfies
13 Emirati Authors Launched into the Portuguese Book Market
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Ferrari introduces the world's first low-bake paint technology
Huawei Consumer Business Group Announces 2018 H1 Business Results
Business Wear by Hugo Boss
Scuderia Ferrari presents ASPIRE collection
“The world is thirsty for an Arab superhero"
Favourite florals: Bloom with our top floral picks from bebe
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
This Eid gift your someone special from the Hour Choice Eid Special collections.
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
Joyalukkas opens newest showroom in Kuwait at Farwaniya
The Marriott International cyclist team completes 600km R2A cycle challenge
This Eid gift your someone special from the Hour Choice Eid Special collections
The Rado HyperChrome Ultra Light
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
‘The Little Things' That Makes Summer All The More Enjoyable
Garment Grooming at its Finest with Champion Cleaners
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
Let your kids enjoy some dancing at James & Alex Dance Studios
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Nazih Introduces New Dr. Renaud Skincare Range
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Picking the Perfect Coffee Table with Home and Soul Dubai
VIP Golf Austin Offers Golf Packages For the Avid Tourist