GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

Presley Gerber joins the opening day celebrations for the innovative new store 

Dubai, UAE, March 12, 2018:  In the bustling and fashionable Marais district of Paris, OMEGA has launched an exclusive “Pop-Up Boutique” with a new interactive spirit. At this store, however, there are no watches on sale. In fact, the concept is the first of its kind in the world and is 100% focused on the brand's colourful and diverse selection of NATO straps.

Take a walk down Rue Debelleyme and you'll come across an OMEGA store that is quite unlike any other. The main window features a spectacular moving display of OMEGA NATO straps, showing you exactly what is on offer. And instead of a door, the boutique provides a digital screen, allowing customers to scroll through the many different options that are available for their watch. Once a customer has made their choice, they will be able to pay via their phone and have their new strap delivered straight to their front door.

Presley Gerber, one of OMEGA's newest brand ambassadors, was in Paris to open the new NATO boutique.  In tribute to his special relationship with OMEGA, he has helped to develop an exclusive “Presley Gerber” NATO strap, which is only available through the NATO boutique. The black denim and leather strap includes a stainless steel buckle and features the word “Presley” embossed on the underside.

Throughout the six months that the NATO Strap “Pop-Up Boutique” will be open, OMEGA will celebrate a range of different brand themes, with alternating displays and products on offer. Some of the straps that will be offered for the launch include the new “Country Flag” collection with 18 individual options. These allow customers to buy a strap inspired by their favourite places around the world. As well as this, the “Current Collection” will include many popular styles, such as NATO straps in brown leather and those in striped nylon fabric. 

One very unique part of this “Pop-Up Boutique” experience, is the chance to have your NATO strap customised. Straps with leather keepers can be embossed with any name or wording you want (within limit), meaning that you'll get a one-of-a-kind strap with a very personal touch.

The OMEGA NATO Strap “Pop-Up Boutique” is open from March 1st at 11 Rue Debelleyme in the 3rd arrondissement of Paris. Anyone wanting to try a new look for their watch, or simply experience a new way to shop, should certainly drop by.



Posted by : GoDubai Editorial Team
Viewed 17348 times
Posted on : Monday, March 12, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : It's Mother's Day!
Next Story : Velvet Caviar meets Roger Dubuis Diva power
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Introducing New Make-up From Rodial That You Need In Your Kit
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
NARS Erdem SS19 Beauty Report
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Diana Arno Expands Online Shopping to Middle East
Defying Age With Skin Republic's Gold and Platinum Face Masks
British Classics Make a Comeback in Jack Wills AW18 Collections
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Lacoste.12.12 Collection
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
FOREO To Attend TFWA: the World's Largest Travel Retail Show
William Collection by Hugo Boss
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
PAN Emirates bedroom festival with discount up to 70%
Al-Futtaim ACE launches its stylish new Outdoor collection
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
Tips & Toes Hits the Big 3-5!
Harmony and Sustainability Define Ideal Standard's ‘Esedra' Ceramic Bathroom Col...
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
du Opens New Business Centre in DIFC for Enterprise Customers
Cheyenne Woods: Stepping out of Tiger's shadow
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
Etihad Cargo Increases Focus on Cold Chain Industry with ‘Freshfoward' Product
Cadillac XT4 Delivers Dynamic Driving Experience
International School of Creative Science Muwaileh celebrates outstanding student...
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Debut Jaguar I-PACE eTROPHY Calendar Announced
UOWD launches Ministry-accredited Foundation Studies Program to guide senior sch...
World's first cyborg on artificial senses
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
Registration for the 5th edition of Camel Trek is now open
Masdar, ADFD and PUC partner to build solar power plant with battery storage in ...