GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share
Europe Wakes Up to UFO Landing
 
Dubai, UAE, March 14, 2018:   Following an out of this world launch at CES in Las Vegas in January, the world's most highly anticipated facial device from Swedish beauty powerhouse, FOREO, the UFO, has just landed in Europe and will be at Cosmoprof 2018 in Bologna to showcase itself to the rest of Europe, before landing soon in the Middle East. 
 
The FOREO UFO, (Ur Future Obsession) will be on display at booth number D3 - E4 at the B2B Cosmoprime Hall 19, giving retailers, buyers, potential partners, media and consumers the very first look at the newest way to mask.
 
Hundreds will flock to the FOREO stand on day one to see for themselves the live demos and find out more about this new take on the traditional sheet mask, ahead of the global retail launch next month.
 
Since news broke of the UFO, retailers and potential partners have jumped at the chance to partner with FOREO, developing custom made sheet masks that fit the device so consumers can use their favoured sheet masks with it. Cosmoprof is expected to bring some new collaborations to FOREO, really giving weight to the new way to mask and revolutionising the traditional sheet mask regime as we know it and creating a global phenomenon for the beauty industry.
 
Speaking for FOREO, CEO Paul Peros mentioned it was important to showcase the UFO to Europe in this way to allow potential mask collaborators to see the opportunity first hand. “The UFO is a device like no other and it is quite simply a game changing product that the world hasn't seen before. The device works like an orchestra. The technology acting as the conductor to activate the components of the mask like an orchestra would play, and bringing out the ingredients to provide a spa-level facial in only 90 seconds. We have been developing the technology for four years and to bring it to our retail partners and offer them the chance to collaborate is the new way to do business.” says Peros.
 
The UFO combines LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations activated via a smartphone. It evenly distributes the mask essence across every area of the face, while various functions allow active ingredients to penetrate more deeply for superior results. 
 
The UFO features:
  • Utilizes hyper-infusion technology, combining heating to open pores, T-Sonic™ pulsations to instantly infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin.
  • Includes a range of LED light therapy treatments to offer three photofacials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED)
  • Each treatment incorporates a carefully chosen combination of temperature and pulsation intensity for maximum effect and soothing facial massage 
UFO-Activated Smart Mask Treatments: 
UFO Smart Masks are made from soft micro-fiber infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects. There are two masks currently available at time of launch, with another five from the FOREO Skin Rehab Collection due to launch in April.
 
App-operated Features:
The UFO can be paired with the FOREO app to get the most out of the device. While the ‘Make My Day' and ‘Call It a Night' masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks with a simple click and unlock UFO's full potential by customizing the intensity of all UFO settings to perfectly suit individuals skincare needs.
 
The app will be available for iOS and Android and can:-
  • Control the intensity of the T-Sonic pulsations
  • Control the light intensity 
  • Control the heating/cooling



Posted by : GoDubai Editorial Team
Viewed 34892 times
Posted on : Wednesday, March 14, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Scuderia Ferrari Father & Son Gift Set
Next Story : Filorga Launches Lift Range
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Introducing New Make-up From Rodial That You Need In Your Kit
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
NARS Erdem SS19 Beauty Report
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Diana Arno Expands Online Shopping to Middle East
Defying Age With Skin Republic's Gold and Platinum Face Masks
British Classics Make a Comeback in Jack Wills AW18 Collections
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Lacoste.12.12 Collection
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
FOREO To Attend TFWA: the World's Largest Travel Retail Show
William Collection by Hugo Boss
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
PAN Emirates bedroom festival with discount up to 70%
Al-Futtaim ACE launches its stylish new Outdoor collection
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
Tips & Toes Hits the Big 3-5!
Harmony and Sustainability Define Ideal Standard's ‘Esedra' Ceramic Bathroom Col...
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
du Opens New Business Centre in DIFC for Enterprise Customers
Cheyenne Woods: Stepping out of Tiger's shadow
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
Etihad Cargo Increases Focus on Cold Chain Industry with ‘Freshfoward' Product
Cadillac XT4 Delivers Dynamic Driving Experience
International School of Creative Science Muwaileh celebrates outstanding student...
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Debut Jaguar I-PACE eTROPHY Calendar Announced
UOWD launches Ministry-accredited Foundation Studies Program to guide senior sch...
World's first cyborg on artificial senses
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
Registration for the 5th edition of Camel Trek is now open
Masdar, ADFD and PUC partner to build solar power plant with battery storage in ...