GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

Dubai, UAE, June 7, 2018:  On June 24,  2008, the UAE's first-ever car manufacturer, Jannarelly, will become the first emirates-based enterprise to take part in the USA's second oldest motorsport event, Pikes Peak International Hill Climb (PPIHC) in Colorado, which this year celebrates its 102nd anniversary.

In a truly home-grown endeavour, a specially developed version of Jannarelly's Design-1 sportscar will feature as the honoured ‘Official Safety Car' (OSC); designed, developed and operated by a team co-created with fellow Dubai-based automotive pioneer, PureDrive Automotive, and supported by Pirelli. 

Speaking on the joint-venture, Jannarelly Co-Founder, Anthony Jannarelly, said: 'Providing the OSC through our partnership with PureDrive is a fantastic introduction to the racing world. Pikes Peak is all about twisty roads and pure thrill, so this is the perfect playground to enjoy the driving experience of our retro-futuristic Design-1. Our goal is to establish a long relationship with PureDrive and PPIHC, learn this year, and start competing in 2019'.

At its heart, the Design-1 has much in common with PPIHC; wrapped within the 1960s- inspired body is a raw and emotive spirit, honed by people of passion, to immerse its subjects in truly unique experience. Packing 310BHP and weighing only 810KG in standard guise, the car offers supercar-style  performance whilst the absence of inhibiting electronic aides allows the driver to retain a level of connection missing from the modern driving experience. Jannarelly's design philosophy enables the car to be mechanically & aesthetically tailored to the exacting requirements of each individual client.

Theodore Measures, Director of PureDrive Automotive, echoed Anthony's passion for this project, stating, “For our team, this represents an exciting opportunity to deploy a diverse range of skills, knowledge, experience and contacts assembled through provision of both our industry-facing consultancy services and public-facing luxury rental, driving tours and experiences.” 

History and automotive design excellence are reflected in Jannarelly's partnership with Pirelli for the Pikes Peak International Hill Climb challenge. The history-making car, will leverage more than 140 years of tyre design excellence and will be fitted with the Italian manufacturer's iconic P-Zero tyres.

Anthony Jannarelly added: “Our partnership with Pirelli since day one has assisted us in developing the Design-1's handling characteristics. The Design-1 was created for the driving enthusiast and the P-Zero tyre range makes for an excellent partnership for the vehicle'.

Carlos Milani, MD of Middle East and Indian subcontinent, Pirelli, added: “Pirelli has more 140 years' history of pioneering tyre design for the automotive industry and continues to the lead the way in all forms of motorsports. This is a milestone for the automotive industry in the Middle East and it aligns perfectly with Pirelli's objectives in this region. We look forward to a long, strong relationaship with Jannarelly and PureDrive Automotive.

Theo Measures: “We're excited to be working alongside Pirelli on this project, which is just the start of our plans with the tyre manufacturer throughout 2018. Pirelli has a long history of being as leaders in motorsport, and for Pikes Peak one of the most demanding races on the planet, our first choice was Pirelli. 

We need a reliable tyre for Pikes Peak, the bottom of the mountain could be 20 degrees, basking in the sun – whereas the summit could be below 0 degrees and snowing, so the P-Zero's versatility is key for our team” 

From the outset, Anthony Jannarelly was adamant that the Design-1's exclusivity should only be reflected in it's strictly limited production numbers, not the price.

The result  means driving enthusiasts can pick up an exclusive Design-1 for AED220,500 in base spec! Currently, it is still possible to reserve one of the 30 ‘Launch Edition' vehicles; fans of PPIHC may be more interested however in the ‘Pikes Peak Edition', limited to just 10 models for 2018 and co-developed by PureDrive Automotive. 



Posted by : GoDubai Editorial Team
Viewed 11608 times
Posted on : Thursday, June 7, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV - to the UAE Market
Next Story : Crescent Enterprises, Bee'ah Launch Joint Venture ‘ION' to Power Sustainable Commercial Transport So...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
NARS Erdem SS19 Beauty Report
Diana Arno Expands Online Shopping to Middle East
Introducing Home Fragrance at Robinsons, Dubai Festival City
Introducing VK Beauty Lounge & Bar
Defying Age With Skin Republic's Gold and Platinum Face Masks
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Lacoste.12.12 Collection
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
FOREO To Attend TFWA: the World's Largest Travel Retail Show
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
William Collection by Hugo Boss
Dubai Parks and Resorts Celebrates Saudi National Day
Al-Futtaim ACE launches its stylish new Outdoor collection
Honor Set to Go Beyond Limits With the Launch of Honor 8x
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
The Mummies of Dubai Give Their Kids a Preppy Style Makeover
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear...
Tips & Toes Hits the Big 3-5!
Hyperloop Transportation Technologies, Partners, and Government Stakeholders Mov...
Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
New GUESS Handbags for FW18
du Wins Smart Cities Award at the Telecoms World Middle East 2018
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Eberhard & Co. Scafograf 100 For Elegant Lady
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
Cadillac XT4 Delivers Dynamic Driving Experience
du Opens New Business Centre in DIFC for Enterprise Customers
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
WWE® Crown Jewel Set for November 2 in Saudi Arabia
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show
The Ferrari Monza SP1 and SP2 unveiled – the first models in a new concept of li...
Registration for the 5th edition of Camel Trek is now open
2018 FW in style at Zippy
New Headmaster for Repton School, Abu Dhabi School's Rose Campus (FS1 to Year 1...
Huawei becomes one of the first multi-national technology companies to register ...
Fidu Properties unveils second office in Dubai; eyes expansion in UAE