GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

Dubai, UAE, June 7, 2018:  On June 24,  2008, the UAE's first-ever car manufacturer, Jannarelly, will become the first emirates-based enterprise to take part in the USA's second oldest motorsport event, Pikes Peak International Hill Climb (PPIHC) in Colorado, which this year celebrates its 102nd anniversary.

In a truly home-grown endeavour, a specially developed version of Jannarelly's Design-1 sportscar will feature as the honoured ‘Official Safety Car' (OSC); designed, developed and operated by a team co-created with fellow Dubai-based automotive pioneer, PureDrive Automotive, and supported by Pirelli. 

Speaking on the joint-venture, Jannarelly Co-Founder, Anthony Jannarelly, said: 'Providing the OSC through our partnership with PureDrive is a fantastic introduction to the racing world. Pikes Peak is all about twisty roads and pure thrill, so this is the perfect playground to enjoy the driving experience of our retro-futuristic Design-1. Our goal is to establish a long relationship with PureDrive and PPIHC, learn this year, and start competing in 2019'.

At its heart, the Design-1 has much in common with PPIHC; wrapped within the 1960s- inspired body is a raw and emotive spirit, honed by people of passion, to immerse its subjects in truly unique experience. Packing 310BHP and weighing only 810KG in standard guise, the car offers supercar-style  performance whilst the absence of inhibiting electronic aides allows the driver to retain a level of connection missing from the modern driving experience. Jannarelly's design philosophy enables the car to be mechanically & aesthetically tailored to the exacting requirements of each individual client.

Theodore Measures, Director of PureDrive Automotive, echoed Anthony's passion for this project, stating, “For our team, this represents an exciting opportunity to deploy a diverse range of skills, knowledge, experience and contacts assembled through provision of both our industry-facing consultancy services and public-facing luxury rental, driving tours and experiences.” 

History and automotive design excellence are reflected in Jannarelly's partnership with Pirelli for the Pikes Peak International Hill Climb challenge. The history-making car, will leverage more than 140 years of tyre design excellence and will be fitted with the Italian manufacturer's iconic P-Zero tyres.

Anthony Jannarelly added: “Our partnership with Pirelli since day one has assisted us in developing the Design-1's handling characteristics. The Design-1 was created for the driving enthusiast and the P-Zero tyre range makes for an excellent partnership for the vehicle'.

Carlos Milani, MD of Middle East and Indian subcontinent, Pirelli, added: “Pirelli has more 140 years' history of pioneering tyre design for the automotive industry and continues to the lead the way in all forms of motorsports. This is a milestone for the automotive industry in the Middle East and it aligns perfectly with Pirelli's objectives in this region. We look forward to a long, strong relationaship with Jannarelly and PureDrive Automotive.

Theo Measures: “We're excited to be working alongside Pirelli on this project, which is just the start of our plans with the tyre manufacturer throughout 2018. Pirelli has a long history of being as leaders in motorsport, and for Pikes Peak one of the most demanding races on the planet, our first choice was Pirelli. 

We need a reliable tyre for Pikes Peak, the bottom of the mountain could be 20 degrees, basking in the sun – whereas the summit could be below 0 degrees and snowing, so the P-Zero's versatility is key for our team” 

From the outset, Anthony Jannarelly was adamant that the Design-1's exclusivity should only be reflected in it's strictly limited production numbers, not the price.

The result  means driving enthusiasts can pick up an exclusive Design-1 for AED220,500 in base spec! Currently, it is still possible to reserve one of the 30 ‘Launch Edition' vehicles; fans of PPIHC may be more interested however in the ‘Pikes Peak Edition', limited to just 10 models for 2018 and co-developed by PureDrive Automotive. 



Posted by : GoDubai Editorial Team
Viewed 15573 times
Posted on : Thursday, June 7, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV - to the UAE Market
Next Story : Crescent Enterprises, Bee'ah Launch Joint Venture ‘ION' to Power Sustainable Commercial Transport So...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Juliette has a gun's New Vanilla Vibes Perfume, a hymn to Adventure and Freedom,...
Ralph Lauren Unveils the Earth Polo, Made Completely From Recycled Materials
Celebrate with the new AIGNER Ramadan collection
Get Instantly plump and luscious lips with Kocostar's Plump Lips Capsule Mask
CLAUDE MONET Limited Edition Collection
UAE to spend AED 8.8 bn on personal care 2022 with 2.2% annual growth
Express Yourself With the New Scents of Life Fragrance Collection From the Body Shop
Seasonal Offers from THT to keep you Pampered to Perfection this Ramadan
Cerruti 1881 launches a splendid new collection for the festive season
Worldwide Distribution Center Showcasing Thousands of Health and Beauty Products...
Diva Abaya's Ramadan 2019 Collection - A fusion of tradition and fashion!
Exclusive Louboutin's for the Middle East
Chloé Launches The New Spring/summer 2019 Advertising Campaign Featuring Two Ico...
Brothers Claim Double Triumph in UAE Wakeboarding Championship
CND™ Sweet Escape: The Collection Awaken the Senses
Three designer brands to launch exclusively at DIVAlicious 2019!
Nazih Group Organizes a Special Gathering for its Industry Partners
One Giant Leap for Resolution: Samsung Announces Availability of the UAE's first...
The essence Prep-list for a Regret-free Prom
Ramadan 2019 Listing | Manzil Downtown
OPPO unveils Reno Series with 10x Zoom and Pivot Rising Camera
Samana Developers launches Samana Hills in Arjan with 8 year payment plan
CND Essential Care Pens
Curtin University adds six new programs and rollouts expansion plans for their t...
Discover Marks & Spencer's Dreamy Oud Collection this Ramadan
New CND™ Vinylux™ Gel-Like Effect Top Coat
Premium Ramadan Treats from Marks & Spencer
Introducing Innovative Skincare Solutions from PMD Beauty
The UAE's Minister of Economy Welcomes Italy's Deputy Prime Minister During Ital...
Memento Mori- A Celebration of Life
Joyalukkas announces ‘Gold Fortune' on the exclusive occasion of Akshaya Tritiya.
Marks & Spencer Launches its 2019 Ramadan Collection
Glamorous Gilda for elegant lady
Islamic Affairs and Charitable Activities Department announces the launch of the...
Dubai Police supports green vision with addition of 13 Renault ZOE electric cars...
A Gift to Treasure
Selena Gomez in Ralph Lauren
Longchamp LGP a Very Modern Monogram
Jimmy Choo Presents a Limited Edition Eyewear Piece In Celebration of Ramadan
The Big Reveal: Inside the Coca-Cola Arena Dubai
Sharjah's riders continue their winning streak
'Cityscape Abu Dhabi 2019 Charts Path for Future of UAE Capital's Property Sector
Ajman Free Zone showcases business benefits to Russian investors
Dubai Investments distributes 10% cash dividend
World Famous Psychologist Dr Ahmed Emara Brings Bioenergetic Science Courses To...
What to wear during the Holy Month
Ministry of Health & Prevention inaugurates new Geltec manufacturing plant estab...
W Motors and ICONIQ Motors reveal their first Autonomous Vehicle “MUSE” to the ...
Grandweld Shipyards delivers four Crew Boats to Kuwait Oil Company
Celebrate Ramadan With Le Méridien Al Aqah Beach Resort