GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Land Rover works with the Red Cross to help people in remote areas susceptible to disaster
  • World Disaster Report states 134 million people will need humanitarian assistance in 2018
  • Mexican Red Cross project alone aims to support 55,000 people in vulnerable communities 
  • Together Land Rover and the Red Cross have helped over one million people globally since 2013
Dubai, United Arab Emirates, 6 November 2018 –   Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.  
 
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed. 
 
To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
 
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities. 
 
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people. 
 
Chris Thorp, Responsible Business Director, Jaguar Land Rover said:
“Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico.
 
“The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain.'
 
Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.
 
“These events are truly devastating. Through our partnership with Land Rover we're able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We're committed to working together to continue helping communities prepare for and recover from disasters.”
 
Jessica Lara, Chiapas Programme Co-ordinator, said: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”  
 
Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries. 



Posted by : GoDubai Editorial Team
Viewed 9278 times
Posted on : Tuesday, November 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : MG Motor unleashes the all-new MG6 in the Middle East
Next Story : Cadillac brings exclusive launch to Sole DXB 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Celebrate Mother's Day with the perfect gift from Sawalef Perfumes
The essence Guide to a Mother's Day done right!
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Now United to Perform at World Games' Opening Ceremony Pre-Show
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...
Dubai Festival City Mall picks the perfect gifts to say thank you to all mums th...
Trade-in Your Old Device for a brand new Galaxy S10
Splash launches Regional Designer Collaborations
Desigual ‘Not the Same' Since 1984
Zoho sees over 100% market growth in the UAE, announces initiatives for the region
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
A major presence of the French cosmetics industry at Beauty World Middle East in...
Go on, catch the summer moments
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
TREND ALERT: Denim | Marks & Spencer
Ericsson and UNESCO launch new global AI skill development initiative for youth
Lulu Promotes Food Is Great Britain: A British Food Festival
LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Fit and Fabulous – now a possibility with HONOR technology
Hucklebones create charming pieces for girls filled with easy-going elegance for...
Step up your make-up game for Spring/Summer '19 with Lottie London
HP Raises the Bar for Exciting and Secure Devices with Cutting Edge PC Innovations
It just keeps getting better: Nokia 3.1 gets a fresh slice of Android 9 Pie
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgr...
Michael Michael Kors Spring 2019: Middle East Edit
Coach presents Park Collection
Epson's latest A4 business inkjets help businesses print more for less
Smiles, and Medals, All Round After Double Success for Team GB Siblings at World...
MOTIONGATE™ Dubai launches special treat for moms to celebrate Mother's Day on ...
Olivia Burton presents Sunlight Florals/Mothers and daughters collection
Dubai Customs celebrates the Emirati Children's Day
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
Malabar Gold & Diamonds actively participated in UAE National Sports Day conduct...
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
More than 3000 people visit Emirates A380 at first Saudi International Airshow
HUGO BOSS Watches INTENSITY Collection
First in Asia, Aster CMI Doctors rescue teen suffering from rarest of the rare g...
Italian Design Day returns to Dubai with the theme Internet of Things
Fintech will radically improve financial health of people in the Gulf, say experts
Jaguar F-Pace: 300 Sport and Chequered Flag Special Editions Join Award-winning...
Emirates Foundation's Think Science Fair kicks off in Fujairah
New 2019 Cadillac CT6 makes its Middle East debut
First edition of Abu Dhabi Engine Week coming soon to the capital
Etisalat AGM approves Full-year 2018 dividends of 80 fils per share
The S Hotel Al Barsha to Debut at Arabian Travel Market