GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Land Rover works with the Red Cross to help people in remote areas susceptible to disaster
  • World Disaster Report states 134 million people will need humanitarian assistance in 2018
  • Mexican Red Cross project alone aims to support 55,000 people in vulnerable communities 
  • Together Land Rover and the Red Cross have helped over one million people globally since 2013
Dubai, United Arab Emirates, 6 November 2018 –   Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.  
 
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed. 
 
To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
 
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities. 
 
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people. 
 
Chris Thorp, Responsible Business Director, Jaguar Land Rover said:
“Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico.
 
“The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain.'
 
Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.
 
“These events are truly devastating. Through our partnership with Land Rover we're able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We're committed to working together to continue helping communities prepare for and recover from disasters.”
 
Jessica Lara, Chiapas Programme Co-ordinator, said: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”  
 
Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries. 



Posted by : GoDubai Editorial Team
Viewed 7594 times
Posted on : Tuesday, November 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : MG Motor unleashes the all-new MG6 in the Middle East
Next Story : Cadillac brings exclusive launch to Sole DXB 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sukin's Purely Ageless, Skincare that Delivers Results
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign
Flaunt your gravity-defying hairstyles to become the face of our brand
Linda Meredith Luxury Skincare Now at Coya Spa, Mirdif
City of gold celebrates the joy of new year with amazing wins this Dubai Shoppin...
Start 2019 in Style with Amazing Offers at VK Beauty Lounge & Bar
Ode to a Golden Era: The Exquisite Retro Style Manero Flyback
Facial Peels – What Are They?
St. Valentine's Day
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment B...
Tonda Metropolitaine Sélène Moon Phase Watch
Morison Menon strategically integrates with Kreston International and rebrands ...
New Lamborghini Huracán EVO: elevation of technologies for amplified drivin...
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steige...
Corum Heritage Eleganza- A luxury feminine piece
Celebrate Valentine's Day with GUESS
Hask's Winter Care for Your Hair
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close
Tissot Chemin des Tourelles
Rolls-Royce Motor Cars Achieves Historic Business Record
With consumers spending more than 50% of data on digital entertainment and media...
Malabar Gold & Diamonds' new showroom in Karnataka, India
This DSF, every INFINITI customer wins it big with Arabian Automobiles
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™...
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote
Continental Commissions First Driverless Tyre Test Vehicle
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi
Joyalukkas Shopper wins BMW Car in the ongoing DSF Mega Promotion
Takara, Roll of the Month at Sumo Sushi & Bento!
19 reasons to fly with British Airways in 2019
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations
Malabar Gold DSF Winner Photo for Release - Babul Hussain
du Presents ‘Coach Career Award' to Fabio Capello On One of Football's Most Pres...
Arabic calligraphy to play a star act in Mughal-e-Azam: The Musical
Eberhard & Co. Main Sponsor of Winter Marathon 2019
Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Begin...
Epson to participate at SGI 2019 for the 10th year highlighting high value solut...
Kalima Reading Club Organises Panel Discussion On La Rochefoucauld's ‘Reflection...
Abu Dhabi University's newest building to be named in honor of ‘Umm Al Emarat'
Dubai Customs participates in “Saving Digital Customs in the Arab World” Confere...
Young Al Owais Ends Al Shira'aa One Star With Victory
Shane Breen Wins Grand Prix Qualifier at Al Shira'aa International Horse Show fo...
UAE Team Emirates Kick Start 2019 With a New Squad, New Kit and New Ambitions
Bring out the Chef in your little ones at 800 Degrees Pizzeria
Smart City Services at Silicon Park Reach Advanced Level of Completion
UAE tap water is safe to drink – just keep storage tanks clean
Al Wahda Mall thrilled to announce launch of new outlets
US delegation visits Dubai to review its real estate experience
Showjumping Stars All Set For Third Al Shira'aa International Horse Show®