GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

January 7, 2019 —  “I wanted the images to capture the ease, confidence and irreverent attitude of today's luxury travelers,” says Michael Kors of the Spring 2019 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “At a time when everyone is on the go 24/7, our Collection woman has already arrived.” 

The new campaign portrays a modern interpretation of the designer's iconic jet set sensibility. Inez and Vinoodh capture model Binx Walton in the intimacy of her hotel suite at the storied Le Negresco in Nice, France. The hotel's lavish and playful interiors underline the brand's iconic mix of glamour and ease—the signature of today's jet set.  

“I've always loved how fashion can lift your spirits,” says Kors. “And this collection is all about optimism, romance and joy.” The clothes are a blend of the laid-back and the glamorous. Bright colors and bold patterns—from painterly florals to eclectic animal prints—mix with surf-inspired silhouettes, metallic brocades and romantic broderie anglaise to create a wardrobe that works all around the world. Accessories, including the first-ever Michael Kors Collection beach club totes and hand-painted destination totes, “bring a vacation attitude to a city situation.”

The global campaign will debut in January, with print ads running in Spring issues worldwide. The images will also appear in digital, as well as social media platforms and traditional outdoor media placement.

 



Posted by : GoDubai Editorial Team
Viewed 37033 times
Posted on : Monday, January 7, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Celebrate Valentine's Day with GUESS
Next Story : Completes Acquisition of Versace
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
A touch of elegance with Al Asel
Introducing Pestle & Mortar
Glamorous Gilda for elegant lady'
The art of knurling
Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabi...
Nikon ME Launches Film Festival - Cinema Z
Titan Watches unveils new ‘Create Your Moment' campaign
Versus Saint Germain
Protect your Hair with the New Hair Care Range from Color WOW.
CORUM announces Hu Bing as its new Global Brand Ambassador
Compact, yet spacious, Kia Pegas sedan to be sold in the UAE for the first time
Admiral AC-One 45 Chronograph Bronze
Union Coop Signs a contract with AL Aber contracting to construct Umm Al Quwain ...
Midi Moment
As Official Timekeeper of the 2020 IIHF Ice Hockey World Championship, Tissot st...
Burberry Beauty reveals its runway make-up look, inspired by the September 2020 show
Beauty beyond time OMEGA's fine jewellery collection
Skin Care+ an Intensely Nourishing Range
General Civil Aviation Authority launches 2nd edition of Global Investment in Av...
Epson partners with Tenaui to participate in Xposure photography festival
Al Yousuf Motors hosts the UAE debut of the new MG5
Spring/Summer 2020
'Al Wahda Mall to welcome THE DEAL'
UAE-based investors to develop 5 Economic Zones in Bangladesh
Planetarium show by Lulu Group at Mushrif Mall this weekend
Epson launches world's smallest 3LCD laser projector in the region
GITEX Technology Week and GITEX Future Stars to show how next-gen technologies a...
Bee My Love – Cocktail Rings
Redtag's ‘just My Mood' Sleepwear Collection
Twelve Majid Al Futtaim shopping malls to participate in 11th annual ‘Feel the B...
MoHAP Organizes in Cooperation with Majid Al Futtaim an Awareness Campaign on th...
Emirates Steel to participate in the first Saudi International Iron & Steel Conf...
Year of Tolerance Art Exhibition by 2XL Furniture & Home Décor Opens with a Gran...
Mintsa: Successfully launching in the UAE
UAE investors set to inject US$10 billion into Bangladesh economy
Turkish Airlines named 2020 Five Star Global Airline at APEX Awards
Dubai FDI delegation promotes Dubai in Denver
BMW at the IAA Cars 2019 in Frankfurt
The Rack by Kachins Presents PS20
Al Qemzi Keeps Team Abu Dhabi on Course for Quadruple World Title Success
The Trench Coat and Mac Edit
Educational Events of Mohammed bin Rashid Space Centre (MBRSC) and Japan Aerospa...
GEMS Education finds a way on how to effectively prepare when your child flees t...
Ginger signs a new hotel in Candolim, GOA
Nursery to go paperless for a week as a mark of respect to the burning Amazon
Saxophone night with a view!
ENEC and TENEX renew MoU
October Specials at Le Meridien al Aqah
Materials Handling Middle East racks up 12% visitor turnout for 10th edition
GEMS Cambridge International Private School Sharjah welcomes 840 students and 60...