GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  •  Maserati Levante: Allegra Antinori one-off fully personalized by the Maserati Centro Stile 
  •  An interactive experience involving working tables of Italian excellence: Maserati presents the first step in customization
United Arab Emirates -  March 6, 2019:  Europe's biggest Motor Show of the year gets under way and Maserati presents a one-off Levante, giving a glimpse of the future customization programme. It has been customized to fit the requirements of Allegra Antinori, Vice President of Italian wine producer Marchesi Antinori.
At the 89th edition of the Geneva International Motor Show, Maserati further highlights customization and the expression of Italian identity combined with exquisite craftsmanship, state-of-the-art technology and sophisticated aesthetics: a unique, exclusive mix achieved through an interactive experience involving the Italian materials of excellence present on the stand.
 
MASERATI LEVANTE: THE ALLEGRA ANTINORI ONE-OFF
 
At the 2019 Geneva International Motor Show, the Trident brand presents a unique offering: a one-off Levante, a preview of Maserati's future customization programme. The stand showcases the Maserati Levante one-off entirely customized by Allegra Antinori, Vice President of Italian wine firm Marchesi Antinori, world leader in quality wines.
 
The Maserati Centro Stile assisted the customer in the configuration of her car, in a true process of shared creation, a concept which is much more than the mere choice of accessories. 
 
A unique project in which the customer expresses herself, her emotions and her story. Implemented in this way, the special bond between Maserati's ground-breaking innovation and the attention to detail normally found in the workshops of traditional craftsmen comes to life in a unique Maserati.  
 
In this first example of the new customization process, every detail Allegra Antinori has defined is closely linked to a facet of her personality. The external configuration is a distinctive tri-coat green, a special colour inspired by the shades of the Tuscan hills. The external details (door handles, side air vents and grille inserts) are finished in dark look chrome, toning to perfection with the body colour to give the Maserati SUV a truly sophisticated overall look.
 
The interiors of Allegra Antinori's one-off features many unique combinations, which have never previously been used on a Levante. The lower dashboard, door panel, central tunnel unit and seat colour reference the warm hues of the earth of Tuscan vineyards.
 
The unique 'Pieno Fiore' leather used for the seats is another exquisite choice: it is coloured with aniline and oils, with no surface finishes, but is embellished with classical button-tufted effect 3D embroidery. The technique used provides exceptional depth of colour and a very smooth tactile sensation, and like a fine wine, this leather will simply improve with age.
 
The central tunnel is in a special finish using a material that is new even for Maserati: carbon fibre with copper wire and high gloss finish. Here again, there are clear references to the Antinori estate and the concept of Cor-Ten, the weathering steel used for the construction of the Antinori Winery in the Chianti Classico area, midway between Florence and Siena.
 
The 100% natural mohair wool mats provide the final, exclusive touch to a tailor-made customization with attention to every single detail.
 
AN INTERACTIVE EXPERIENCE INVOLVING WORKING TABLES OF ITALIAN PRODUCTS OF EXCELLENCE
 
Maserati will host - together with Ermenegildo Zegna, a longstanding partner and a leader in the field of men's luxury clothing - two other leading artisanal firms in their field:  Giorgetti, the internationally renowned Italian woodworking company, known for its furniture and unique design pieces, and De Castelli, a leading metalworking firm, specializing in the production of unique home design accessories, custom surfaces and projects. 
 
The stand provides an interactive journey through three different thematic areas, each of them with a dedicated working table. Each area will feature a display of materials and components that bear witness to the unending quest for excellence, style and originality, typical of products designed and Made in Italy, and therefore typical of Maserati.
 
Speaking of innovation and design, when it comes to customizing the stand, for the first time ever in Maserati's  Customization Area, there will be a D-Table, the only multi-touch, interactive table featuring an elegant and sophisticated design. Latest-generation software will enable customers to configure their cars by selecting external and internal combinations, colours and materials at a touch. Customers will be offered a unique experience for the configuration of their individual Maserati, using the customization features present on the stand. 
 
Ermenegildo Zegna - Working Table
 
The Zegna working table illustrates the Zegna-Maserati tailoring atelier, from the preliminary phase of weaving the PELLETESSUTATM using spools of sturdy bands of leather, through to the rolls of resulting woven material in the Maserati leather colours (black, tan, red and dark brown). 
 
Like a fine, made-to-measure shoe, this PELLETESSUTATM (woven leather) adapts its shape to the sinuous surface of the Maserati Quattroporte dashboard (the featured element of the interior, over which the PELLETESSUTATM fits perfectly; the three-dimensionality of the woven strips of leather create a tactile surface for this component, restoring light and texture, imbuing the volume of this component with expressive force). Two Quattroporte dashboard fascias covered with black and tan PELLETESSUTATM are available to view.
 
Also on display on the table are five decorative Maserati Levante door panel trim elements, which reveal the opportunities for chromatic customization of the Maserati PELLETESSUTATM.
 
The PELLETESSUTATM tiles represent studies and design research between the Ermenegildo Zegna Style Centre and Maserati, exploring jacquard designs that mix colours, graphic elements and patterns with an eye to potential customizations. 
The sketches depict the research carried out by the Maserati Centro Stile into textures, their visual application to the various components and efforts to balance and harmonize colours within the context of the car interior. 
 
Giorgetti - Working Table
 
The Giorgetti working table features outstanding woodworking and cabinetry skills. By means of three Quattroporte dashboard inserts Giorgetti illustrates the central role of wood when it comes to Maserati components, highlighting how initial mechanical processes are followed by manual ones, operations like precision carving work, turning and modelling in three of the 12 Giorgetti wood varieties: Ash, Walnut and Maple.  
 
The table also features a wooden panel in antiqued Ash with Shibori decorations, the inspiration for the two Quattroporte dashboard fascias which feature this technique in a micro-shibori version, styled and expressed all-over pattern sections. The smallest dashboard inserts feature the same treatment for larger elements on the dashboard in antiqued Ash burl wood and natural Ash burl wood.
Finally, the sheets of veneer complete the table as elements of stylistic research in which Giorgetti and Maserati experiment with wood varieties which are transformed into graphic landscapes in the case of the Ziricote wood, or dynamic textural effects in the case of the Tanganika Frise. 
 
De Castelli - Working Table
 
The working table illustrates the meeting between the Italian excellence of De Castelli, when it comes to creative metal surfacing, and Maserati's eagerness to embrace and interpret this poetry in metal. The sophistication of the metal working processes applied to its interior components (the dashboard fascia and the pedal trims) serves to further enhance the interior, not only functionally but also by introducing a sense of poetry and textural allure. A storytelling inspired by the chromatic richness of the Italian sea and landscape.
 
The four sheets of metal demonstrate the process of working the semi-finished material. The sheet of raw material in its pure form is subjected to a manual hammering phase, fashioning it into the shape of the Maserati Quattroporte dashboard.
 
The featured element of this interior, is perfectly suited to communicating the subtle chromatic and poetic transitions of the DeMarea finish, selected for this exquisite work of art. The other two elements illustrate the phases of oxidation and surface transformation of the brass: human manuality, creativity and sense of aesthetic pleasure decide when to stop time and halt the process of oxidation, ascertaining the perfect moment for obtaining the DeMarea gradient. This process is simply defining the uniqueness of each detail.
 
On the artisan's working table and creative space, the process of storytelling unfolds with the help of tools and historical instruments, where metal sheet is shaped into a work of art.
 
Subjected to various surface treatments, the sheets of metal convey the excellence of the De Castelli world, not to mention Maserati's flair for design.
 
The working table also displays a Quattroporte dashboard fascia with the DeMarea Iron, DeMarea Copper and DeMarea Brass finish. The DeMarea trilogy illustrates a single process composed of superimposed, polysemous manual oxidation operations. These are all inspired by Italian sea and landscapes, creating “watercolour” effects, conveying highly textural sensations and evocations of waves lapping against Venice's signature mooring posts.
 
The collaboration between De Castelli and Maserati also expresses itself in the pedals. These key elements for operating a car have been embellished with a hand-applied oxidation treatment, boasting a more sophisticated flair in the DeMarea Copper kit, combined with the luxurious pad in vegetal-tanned Saddle
 
Extra leather, which is inspired by the soles of made-to-measure shoes. While a more “art workshop” flair distinguishes the DeMarea Iron kit, brandishing logos engraved with the Maserati name.
 
The sketches depict the research carried out by the Maserati Centro Stile into textures, their visual application to the various components and efforts to balance and harmonize colours within the context of the car interior. 



Posted by : GoDubai Editorial Team
Viewed 10706 times
Posted on : Wednesday, March 6, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Rolls-Royce Cullinan named ‘Best Luxury SUV' at The Luxury Network International Awards
Next Story : Ferrari F8 Tributo, a celebration of excellence
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Tissot Introduces Chrono XL 3x3 Street Basketball Special Collection
Hackket's Bags of Style
Saint Honore
Chloé Launches The New Cloud-shaped “rosie” Sunglasses
BYS COSMETICS Now in UAE
Introducing the Swim and Beachwear Summer Collection from Marks & Spencer
Max Mara Resort 2020 Collection
VBQ-presskit-denim-70s Capsule
New Land Rover Defender Completes Tusk Testing to Support Lion Conservation in Kenya
OMEGA Rocket Engine - Introducing the Master Chronometer Calibre 3861
Ministry of State for FNC Affairs Launches Forum Titled ‘Political Empowerment i...
Natural and gentle haircare essentials for your little ones from Fifi & Friends'
Eberhard & Co. Alfa Romeo Limited Edition
Jaguar Land Rover & Bmw Group Announce Collaboration for Next Generation Electri...
Rado Captain Cook Automatic Limited Edition with travel case'
Electricity Most Searched Fuel Energy Term Online in UAE
Britain's Greatest Test Driver, Norman Dewis Obe, Passes Away
Aston Martin Produces First Cars at St Athan
Kickstart your summer workout with Ibn Battuta Mall's free indoor family Fun Run
The Gucci Runway Makeup Looks for Cruise 2020
Vincitore Realty sells out 108 homes in the Dh375 million Benessere project in j...
Certina DS PH200M collection'
Backseat battles: kids driving their parents to distraction – and danger on the ...
UAE and Oman bodies sign MoU to jointly promote Internal Auditing
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition ...
Sony World Photography Awards Reveals New Categories for 2020 and Latest Sony Gr...
BMW Group and Jaguar Land Rover announce collaboration for next-generation elect...
The Chaumet Garden of Earthly Delights
Choose the perfect fragrance this Father's Day with Rasasi
The Economic Times recognizes Malabar Gold & Diamonds as one of the Best Brands 2019
ZAAM Launches a spin on their iconic Polyhedron bag
Historic Opening of Coca-cola Arena Gets the Seal of Approval From Thousands of Fans
Jennifer Lopez in Ralph Lauren
Jaquet Droz Unveils Its 2019 Novelties at Dubai Mall
The SS19 Exclusive Edit From Etoile “La Boutique''
Happy Father's Day with Tonda 1950 Skeleton
CEO of Etihad ESCO, Ali Al Jassim's Statement on World Environment Day 2019
Empower launches summer campaign to reduce district cooling consumption for the ...
Restoration by Parmigiani Fleurier
Sharjah Chamber to Take Part in the 11th Edition of the World Chambers Congress ...
Dubai Cares supports 3-year teacher training program in Ghana to boost early chi...
Team Abu Dhabi award Cappellini new long-term contract
Dp World, UAE Region's Strategic Solutions Boost the Automotive Sector
Celebrate Father's Day with Marks & Spencer
Resolution: Airlines Urge Governments to Adhere to Global Slot Allocation Guidelines
Dan Martin Returns to the Road to Lead UAE Team Emirates at the Criterium Du Dauphine
Eberhard & Co. Alfa Romeo Limited Edition'
Constructsteel Conference to take place in the Middle East for the first time
Emirates NBD highlights commitment to preserving marine biodiversity on World Oc...
Ibn Battuta Mall Eid Al Fitr Celebrations