GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
IKEA Recreates Iconic Television Living Rooms With Its Own Furniture

United Arab Emirates, 29th May 2019:  Families are at the core of IKEA's business: old and young, traditional and modern, by birth or choice. In the UAE, IKEA faces a challenge to be relevant to all of them, due to the population being composed mostly of expats. To show that IKEA has relevant solutions for all cultures, the brand launched the ‘Real-Life Series', where it recreated rooms from some of the most popular television shows. The series was designed to serve as inspiration to IKEA's diverse audience and demonstrate the variety of ways its furniture and solutions could be used.  

The Swedish brand chose three of the of the most iconic family rooms on TV – Friends, The Simpsons and Stranger Things – and tasked a research team to replicate them, using IKEA furniture only.

To complete the rooms, thousands of items were collected from IKEA's catalogue and website to find the perfect furniture for these iconic spaces. After a two-month search, the final pieces – as similar as possible or identical to the TV shows spaces - were chosen. The selected items were then sent to a 3D studio which seamlessly integrated IKEA's furniture to the iconic TV living rooms. Each room, meticulously put together, then became a print ad and POS poster that created visually striking versions of the living rooms, made for real families in the real world. 

Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman, said, 'The Real-Life Series truly embodies the IKEA mission to create a better everyday life for the many people. We wanted to show all our customers here in the UAE how they could bring to life the iconic living spaces they see in their favourite shows. Like the selected television shows, IKEA appeals to the many, regardless of their background or living situation.”

The IKEA Real-Life Series is currently being expanded beyond print as the brand goes through an exciting digital transformation, entirely focused on creating seamless digital experiences. A new website has just been launched with more content and new features, where users can find more inspiration and rooms, including the ones from the Real-Life Series campaign. The IKEA Real-Life Series will also come to life on the brand's social media channels, catalogues and at a live event, where the three iconic rooms will be recreated in IKEA stores in the Middle East allowing people to visit the fictional spaces they love to watch on TV in real life.




Posted by : GoDubai Editorial Team
Viewed 7747 times
Posted on : Wednesday, May 29, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : As if Made from One Piece: GROHE Offers Individual System Solutions for the Entire Work Area Around ...
Next Story : Celebrate Eid at Jysk With Buy 2 Get One Free on Everything
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range'
Parmigiani Fleurier Kalpagraphe Chronometre Titanium
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloc...
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Pre...
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone
Salvatore Ferragamo Timepieces – Summer 2019 Collection
Sports Collection - Autumn Winter 2019
Picnic Indoors This Summer with Marks & Spencer
Kitchen Hacks: 8 Clever Ways to Smart Storing
The Perfect Shave Kit for your Summer Travels
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Tec...
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July
Summer Skin Rituals with SUKIN
Peugeot announces sizzling summer offers
Union Coop Reports 20% Growth in Net Profit for the First half of 2019
Summer-ready BABY-G G-Lide BAX-100 makes splash this hot season
Purificacion Garcia Introduces the Women's FW19 Collection
Ras Al Khaimah and Singapore to Discuss the Bilateral Cooperation'
The Car That Responds to Your Mood: New Jaguar Land Rover Tech Helps Reduce Stress
Automation Anywhere Expands into the Middle East with the Opening of Regional He...
OMEGA's role in competitive swimming
Philipsen and Kristoff Claim Top 10 Spots for Uae Team Emirates in Stage 7 Sprin...
Lg's Front-loader With New Ai Dd Brings Optimized Washing to the Middle East and...
All-out Sprint in Albi as Philipsen Takes Sixth and Martin Breaks Into the Gener...
Ahmed Mahboob Musabih welcomes DGEP Coordinator General
Danube Group Expands into the Healthcare segment
The Eid Gift Guide
Schneider Electric Launches First Smart Factory in Mexico Implementing Innovativ...
Dubai launches e-statistics system for better data to clients and decision makers
MoHAP Youth Council Discusses Mutual Cooperation with Civil Defence Youth Council
Bollywood Parks™ Dubai launches all-inclusive picnic promotion from July to August
First results from Arc Skills' programme show how gamification can transform edu...
Trading Enterprises – Honda makes dreams a reality this Summer
Don't Run Risk of Damaging Your Vision With Poor Food Choices, Doctors at Moorfi...
A charitable initiative from the ADNOC Sas Al Nakhl School brings together AED 8...
Pottery Barn Kids launches new ‘Back-to-School' collection'
Tashkeel announces open call for affordable design range Tanween
Thought-Evoking Clothing Brand Exhale Releases Limited Edition “Be” Kimono
Sony Introduces New WF-1000XM3 Truly Wireless Headphones with Industry-leading N...
Leading Indian stand-up comedian Kunal Kamra performs to a packed house at BOLLY...
Dubai-Based Schools Operator GEMS MENASA Assigned Preliminary 'B' Ratings; Outlo...
A Tribute to Karl Lagerfeld: the White Shirt Project
Sweet Shades of Summer at 2XL Furniture & Home Décor
Ras Al Khaimah Chamber and Ghana to Discuss the Cooperation Opportunities
UAE astronauts train at NASA's Lyndon B. Johnson Space Center
Doctors conduct first procedure in the UAE using donated amniotic membrane for b...
Dubai Festival City Mall Partners With Spotify To Launch Music Library in Indust...
Turkish Airlines keeps providing privileged flight experience for its guests wit...
LG's Groundbreaking Dualcool With Inverter Tech Delivers Performance and Energy ...