GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

    Share

Apfel stars in major, global campaign to encourage and inspire people to be true to their pleasure 

Dubai, United Arab Emirates -  02 May  2019:    Magnum, the world's authority on pleasure, announced its most playful collaboration yet with style icon, businesswoman and modern-day muse, Iris Apfel. To launch its #TrueToPleasure campaign and inspire people to be true to what brings them true pleasure, Iris stars in vivid, bold and colourful stills shot by the inimitable Mert Alas & Marcus Piggott and two short films, directed by Martin Werner. 

Speaking from the Magnum shoot in Miami, Iris said; “I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”

IRIS THE MUSE

To capture this year's campaign stills, Magnum has collaborated once again with fashion icons, Mert Alas & Marcus Piggott – fearless in their own pursuit of pleasure. Posing for the artistic duo, Iris' hallmark vibrant colour and playful, fearless spirit has been brought to life with their signature style. The bold images can be seen throughout the summer at Magnum Pleasure Stores around the world and on @MagnumArabia ‘s Instagram channel. 

Speaking at the shoot, Mert Alas said; “We have been lucky enough to shoot many of the great icons, so adding Iris to our hall of fame was a true pleasure. Iris is the posterchild of living life with a playful twinkle in your eye, exactly they kind of strong women we love to capture. This is what we really aimed to capture in the stills.” 

IRIS THE FILM STAR 

At the age of 97 and showing the full extent of her fearlessness, the campaign also sees Iris take her turn to star in two short films, which were captured as episodes. Directed by Martin Werner, the first episode is a window into Iris' fascinating life and the many ways that she has proudly pursued her own true pleasures. The second episode defines Iris' manifesto for a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure. Episode 1 can be viewed here https://youtu.be/uVtvXt5gCJE and Episode 2 can be viewed here https://youtu.be/repvCcimrdo   

Speaking of the films, director Martin Werner said; “I really wanted this campaign to capture the true essence of Iris and what makes her such a captivating and inspiring icon. The films show how, even at 97, she pursues what brings her pleasure in life – her wicked sense of humor and her bright colorful outlook made it a joy to create.”

MAGNUM X IRIS APFEL IN CANNES 

On 16th May, Magnum will be joined by Iris and other special guests at its home on La Croisette during the Cannes Film Festival. Dedicating this year's presence at the festival to celebrate and inspire the pursuit of fearless pleasure, Iris will lead a panel discussion to talk about the campaign and what inspires her. 



Posted by : GoDubai Editorial Team
Viewed 9574 times
Posted on : Monday, July 1, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : A New Kind of Luxury: Michael Kors Unveils Fall 2019 Michael Kors Collection Ad Campaign
Next Story : Statement Accessories from GUESS
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Louis Moinet Moon Race - A Journey through Space
UAE Residents, Visitors and Saudi Citizens Come Together to Celebrate 91st KSA N...
Gastech 2021 Exhibition and Conference Opens as Global Energy Industry Gathers to Set
ODORA PERFUMES opens its doors in MIRDIF CITY CENTRE
Combat Dull Skin & Glow From Within!
Fall in Love with THAT Concept Store's Fall-Winter Collection
Guinness World Records Verifies Oldest Identical Twins Ever
Joy and Optimism Inspire Titan's Latest Watch Collection for Women
Jaguar Land Rover to Provide Fleet of All Electric Vehicles for World Leaders at...
Majid Al Futtaim to Hire 3000 Emiratis In response to “NAFIS”
Throwback to the 60's with CATRICE
Flormar is a ‘Beauty for all' Brand, and Here's Why…
World's First 3D and Eco-Friendly Surface Barrier Launches in the Middle East
Abu Dhabi University holds Virtual Graduation Ceremony for 2021 Cohort
Banks across Africa Turn to IBM Hybrid Cloud and AI Solutions to Accelerate Digi...
Securities and Commodities Authority Signs Agreement With Dubai World Trade Cent...
Aster DM Healthcare Set to Serve World Tourists, Global Showcase at the India Pa...
Skin Regeneration Takes Just Ten Days with FILORGA's New NCEF-SHOT
Dubai Municipality Wins 10 Categories of International Stevie Awards
92% of UAE Businesses don't strictly apply Customer Data Protection Policies, De...
Sami Al-jaber Joins Adidas Family as Latest Brand Ambassador
Majid Al Futtaim Lifestyle Launches the First Newly Designed LEGO® Certified Sto...
DHA Launches Post-COVID-19 Clinics
Etihad Airways Launches Exponential Abu Dhabi – With Complimentary Expo 2020 Tic...
Sony Middle East & Africa Launches World of Film Campaign
First Victory for Italian in the UAE Team Emirates Jersey as Kristoff podiums in...
UAE-Estonian Business Forum discusses expansion of cooperation and establishment...
Toni Bou Wins a 29th Trial World Championship Title in Portugal
Majority of UAE Businesses don't Strictly Apply Customer Data Protection Policie...
Withstanding A Category 4 Hurricane, Trina Solar's 670W Module Shows Its Mettle
Jaguar Partners With 4th Floor Creative and Artists Disciples and Pip Millett to...
Ensure this Powerhouse Ingredient is Part of your Baby's Skincare
Natuzzi Italia Super DHF Discount ‘Made in Italy' products from the House of Natuzzi
Sharjah's Leadership in Nurturing Entrepreneurial Talent and Innovation Endorsed...
Dubai Science Park's Chilling Campaign Stuck Raises Awareness of Paralysis
Expo Centre Sharjah, Tripoli International Fair discuss Boosting Bilateral Coope...
Milan, 16th November 2021: New Maserati Grecale Global Premiere
Serta brings Luxurious Comfort to DHF 2021
SEHA Marks World Alzheimer's Day
2022 Kia Carnival earns 2021 IIHS TOP SAFETY PICK Award
MC20 Wins the “Product Design of the Year” at the European Product Design Award 2021
Indian Faculty Members from St. George's University Grenada are Recognized for T...
Union Coop Allocates AED 3 Million on Smart Promotions
Society of Petroleum Engineers' Conference Underlines Importance of Accelerating...
Ministry of Health Launches National Seasonal Flu Awareness Campaign 2021
World-Renowned Ras Al Khaimah Half Marathon Returns On 18 February 2022
Danube Home Announces the Launch of its Garden e-Catalogue 2022 at Al Barsha
Dubai Customs Completes 12.7m Declarations in 8 Months, Heralds more Growth in Trade
Rashid on Course for Fourth World Title After Dominant Display in Italy
First Bacalar and Blower Customer Cars Hand-finished by Bentley Mulliner