GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Apfel stars in major, global campaign to encourage and inspire people to be true to their pleasure 

Dubai, United Arab Emirates -  02 May  2019:    Magnum, the world's authority on pleasure, announced its most playful collaboration yet with style icon, businesswoman and modern-day muse, Iris Apfel. To launch its #TrueToPleasure campaign and inspire people to be true to what brings them true pleasure, Iris stars in vivid, bold and colourful stills shot by the inimitable Mert Alas & Marcus Piggott and two short films, directed by Martin Werner. 

Speaking from the Magnum shoot in Miami, Iris said; “I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”

IRIS THE MUSE

To capture this year's campaign stills, Magnum has collaborated once again with fashion icons, Mert Alas & Marcus Piggott – fearless in their own pursuit of pleasure. Posing for the artistic duo, Iris' hallmark vibrant colour and playful, fearless spirit has been brought to life with their signature style. The bold images can be seen throughout the summer at Magnum Pleasure Stores around the world and on @MagnumArabia ‘s Instagram channel. 

Speaking at the shoot, Mert Alas said; “We have been lucky enough to shoot many of the great icons, so adding Iris to our hall of fame was a true pleasure. Iris is the posterchild of living life with a playful twinkle in your eye, exactly they kind of strong women we love to capture. This is what we really aimed to capture in the stills.” 

IRIS THE FILM STAR 

At the age of 97 and showing the full extent of her fearlessness, the campaign also sees Iris take her turn to star in two short films, which were captured as episodes. Directed by Martin Werner, the first episode is a window into Iris' fascinating life and the many ways that she has proudly pursued her own true pleasures. The second episode defines Iris' manifesto for a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure. Episode 1 can be viewed here https://youtu.be/uVtvXt5gCJE and Episode 2 can be viewed here https://youtu.be/repvCcimrdo   

Speaking of the films, director Martin Werner said; “I really wanted this campaign to capture the true essence of Iris and what makes her such a captivating and inspiring icon. The films show how, even at 97, she pursues what brings her pleasure in life – her wicked sense of humor and her bright colorful outlook made it a joy to create.”

MAGNUM X IRIS APFEL IN CANNES 

On 16th May, Magnum will be joined by Iris and other special guests at its home on La Croisette during the Cannes Film Festival. Dedicating this year's presence at the festival to celebrate and inspire the pursuit of fearless pleasure, Iris will lead a panel discussion to talk about the campaign and what inspires her. 



Posted by : GoDubai Editorial Team
Viewed 8839 times
Posted on : Monday, July 1, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : A New Kind of Luxury: Michael Kors Unveils Fall 2019 Michael Kors Collection Ad Campaign
Next Story : Statement Accessories from GUESS
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City ...
Restoration by Parmigiani Fleurier -The Yusupov Egg
Sandro Launches Evening Capsule Collection
A new model for the ladies enriches the Corum AC-One collection with luscious fe...
Enjoy Smoother Skin with the current obsession from PMD - The Personal Microderm...
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the Cit...
Energize & Refresh Your Skin With the Foreo Luna 2 for Men
Saif bin Zayed unveils first floating Smart Police Station
Save the Children Jordan launches TREE program “Transforming Refugee Education t...
Cambridge Assessment English witnesses a huge demand for OET (Occupational Engli...
GITEX hosts global AI expert, international CEOs and honours retail, smart city ...
Aquaplex with an eye on the future expansion of Specification sales, launches ne...
From Dubai Police's floating police station to Etisalat's Lazareth Flying Motorc...
du, Nokia & SRTIP Sign a Strategic teaming Agreement to Bring Sharjah's Knowledg...
Hazzaa AlMansoori's return to the UAE is scheduled for Saturday 12th October
Hazzaa AlMansoori reveals post flight details in a press conference
Dubai's LIFEPharma signs historic agreement with Apotex Inc., the largest produc...
One stop shop for classifieds and deals in UAE- QUOODO.com
Hamdan bin Mohammed calls on the city to be ‘In It Together' for the Dubai Fitne...
6 Ways To Wear The Houndstooth Print
Al Tayer Battles on in China After Aquabike Setback
The Coffee Club in Al Bateen, Abu Dhabi re-opens with a refreshed new look
More than 1,900 beneficiaries at Al Mizhar and Umm Al Sheif Islamic Cultural cen...
Marks & Spencer Launches Its New Sleepwear Collection for AW19
Choithrams Customer lends her voice to World Food Day in support of The United N...
The new urban warrior unleashed - Corum injects modernity and athleticism into ...
Heritage village at Global Village offers a glimpse into Emirati traditions
Expo Centre Sharjah announces winner of 1KG gold
OMEGA's new Museum
US-China Trade War Weighs Heavily on Air Cargo
Dubai-Based NRI business leader donates INR 10m to his Alma Mater to setup Innov...
Union Coop Hosts Almarai's Gifting Ceremony For the Second Time
Medusa Lock Icon
This visually-impaired Emirati knows no impossible
KOBEYa - The First Japanese and Far Eastern Gluten Free Café opens in the UAE
Dubai Customs inks partnership agreement with Hawkamah Institute for Corporate G...
DAFZA contributes 12% to Dubai's foreign trade in first half of 2019
IFS lays out blueprint for new era of intelligent and autonomous enterprise solutions
Malabar Gold & Diamonds inaugurates its relocated outlet in Hamdan Street, Abu D...
The My Perfumes Group receives the Golden Visa
Mazoon Dairy inaugurates the first biogas plant in the region
Al Majid Motors Co. announces 15-day sale with generous discounts on latest Kia ...
Worldsteel Short Range Outlook October 2019
Abu Dhabi Airports signs historic Memorandum of Understanding with Beijing Daxin...
Dubai Shopping Malls Group Announces “shop & Win Gold” Promotion for Diwali 2019
Alno launches new products in UAE in strategic partnership with Diemme kitchen
Middle East Retail Forum (MRF) 2019 focused on RetailNEXT
Dubai Refreshment Company Wins First Prizeat the Dubai Green Industrial Award 2019
Revving The Engines At Rallylegend 2019 With Eberhard & Co.
Middlesex University Dubai Leads The Way Being The 1st University In The UAE To ...