Dubai, United Arab Emirates - 16 July 2019: The Maison KARL LAGERFELD is pleased to announce the launch of “A Tribute to Karl: The White Shirt Project,” to celebrate the late creative director's legacy through one of his most beloved styles: the white shirt.
Artists, actors, models, designers and friends of Karl have been invited to create their own version of his iconic white shirt, including Cara Delevingne, Diane Kruger, Kate Moss, Amber Valletta, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Alessandro Michele,Takashi Murakami, and more.
Carine Roitfeld, creative visionary and a longtime friend of Karl's, will curate the global project. As Karl once said, “If you ask me what I'd most like to have invented in fashion, I'd say the white shirt. For me, the white shirt is the basis of everything. Everything else comes after.”
Seven of the final designs will be replicated 77 times each and sold for charity at a price of €777 per piece. The number seven was chosen as it was Karl's lucky number and represented many elements in his life: his favorite arrondissement in Paris (the 7th), and the name of his bookshop and publishing house (7L).
All proceeds of the shirt sales will be donated to the French charity “Sauver la Vie,” which funds medical research
at the Paris Descartes University and which Karl supported for many years.
All of the final shirts will be displayed at an exhibition at the Maison KARL LAGERFELD during Paris Fashion Week in September 2019.