GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

The most promising young players disrupting the tennis rankings – Felix Auger Aliassime, Alex de Minaur and Frances Tiafoe – are the most recent additions to the TAG Heuer team and join existing Brand Ambassador Denis Shapovalov in a new campaign that captures their skill and motivation and highlights the values they share with the brand.

Dubai, U.A.E. – 27th August 2019:   Rising stars Felix Auger Aliassime, Alex de Minaur, Frances Tiafoe and Denis Shapovalov represent the future of tennis, changing the game as they bring a new level of drive to the court. In July, TAG Heuer arranged a photo shoot with the four professional players as part of a campaign that highlights the mental strength, dynamic and innovative playing style, and youthful energy that have taken them to where they are today – and will undoubtedly take them further in the coming years. The campaign can now be found on TAG Heuer's social media channels.

Denis Shapovalov, a 20-year-old player from Canada, burst onto the international tennis scene in 2017 by defeating Rafael Nadal at the 2017 Montreal Masters, and joined the TAG Heuer family the same year. “TAG Heuer has been so helpful and has supported me from a young age when I started shooting up the rankings. The brand has so many amazing ambassadors and I'm proud to be part of the family,” he says.

Alex de Minaur is a 20-year-old Australian player who is currently the top-ranked male singles player in his country. He achieved a career-high ATP singles ranking of 24 in March 2019 and became the youngest player to play in two consecutive ATP semi-finals since Rafael Nadal in 2005. “The confidence that TAG Heuer places in me and my game really allows me to get out there and focus only on playing tennis. It's special to have such an amazing brand like TAG Heuer by my side, supporting me every step of the way,” says Alex about the support he receives from the Swiss watch brand.

Despite his young age, Canada's 19-year-old Felix Auger Aliassime has already racked up several impressive career highlights, including his first ATP Tour win at the 2018 ATP Masters 1000 Indian Wells tournament, qualifications for three ATP finals in Rio, Lyon and Stuttgart, and a jump from 107th to 21st in the rankings within six months. Describing his relationship with TAG Heuer, Felix says: “TAG Heuer is the first watch brand I've teamed up with, and it was one of the first companies that really believed in me. For TAG Heuer to start a relationship with someone who is only 17 years old, to believe in him and believe he can achieve great things, it's amazing. It's a relationship built on trust before anything else.”
At the pinnacle of the next generation of elite tennis stars, Frances Tiafoe, a charismatic 21-year-old player, is the fourth-best American and the highest-ranking American in his age group. Excited about what he and the other young tennis stars can achieve with TAG Heuer, Frances says: “I love the fact that TAG Heuer is taking on so many young players and that it wants to build something bigger with us. I look forward to building something unbelievable together.”

Young, dynamic and disruptive
By selecting promising players whose professional careers have only just begun, TAG Heuer focuses on supporting and drawing attention to the next generation of talent and the most important players to watch. The Swiss watchmaker not only supports individual players, but has also partnered with the Italian Tennis Federation to become the Official Watch provider and Official Timekeeper of the Next Gen ATP Finals – the season-ending event that showcases the future stars of the ATP World Tour.

Tennis and TAG Heuer: a perfect match
Strength, power and determination can only get a player so far in their game. Precision and the right equipment are essential to taking home the trophy. Known for developing innovations that improve timekeeping performance, TAG Heuer is committed to achieving precision by continuously optimising its developments. TAG Heuer's involvement in tennis, one of the world's most popular sports, is a natural fit for a company that partners with the most intense and most thrilling sporting events across the globe to time champions as they push their limits, achieve the impossible and never crack under pressure. Alex, Felix and Frances join Denis Shapovalov and Petra Kvitová, who have been TAG Heuer Brand Ambassadors since 2017 and 2018, respectively.

 



Posted by : GoDubai Editorial Team
Viewed 15805 times
Posted on : Tuesday, August 27, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Camel Colour Trend
Next Story : GUESS Launches Fall 2019 Kidswear Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com!
Holiday Hair-Styling Essentials from VIERRO
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation
Luxe Beauty Gifts for your Loved Ones this Festive Season
Your Holiday Gift Guide for Her
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List
New year, New You with Lunette
Uncovering the Beauty of Mechanics'
Weather-proof your hair with HASK
Free gold coins at Malabar Gold & Diamonds Festival.
The Real Secret to 10 Years Younger: Argan Face Oil
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the p...
OMEGA Celebrates The New James Bond Watch in New York
Retrograde Fusion'
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Uni...
Berkan Steakhouse Launches in Dubai
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in...
Dubai Cares' Volunteers bring hope to children in remote village in Senegal
Emotional and highly dynamic: the design of the MINI John Cooper Works GP.
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar
Best Menswear Items
Love Your Skin Better with Sukin® Skincare
Customs World inks MoU with Indonesia to roll out World Logistics Passport
Statement Cardigans
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura S...
Pure Gold Jewellers opens new store in Nakheel Mall
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon
GROHE received the “Red Dot: Brand of the Year”
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge
Hyundai's all-new 2020 Sonata now available in the UAE
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic w...
Truesteam™ Technology by Lg is Setting A New Standard for Hygiene
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor
Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Planet
Air Cargo Peak Season off to Slow Start, Annual Demand down 3.5% in October
1247 Media joins du to offer free unlimited WiFi UAE data to RTA taxi users
Information City concludes "Al Saada" initiative
Annual DIAC Conference examines impact of UAE Arbitration Law
World Muslim Communities Council hosts first International Youth Forum in Abu Dhabi
Emiratis and expats set off to a two-week Camel Trek across the UAE desert
Botb - Short Film Fest is Back on Popular Demand
EASA extends Part 145 certification of SriLankan Engineering
Abu Dhabi Airports awards retail spaces at Midfield Terminal to Lulu Group
Pre-school launches initiative encouraging children to stay hydrated
Dubai Chamber-led advisory council outlines plans to boost economic competitiveness
'Herman Miller and DIDI announce the winners of the ‘Ergo Chair - Student Design...
ENEC welcomes visit by senior Emiratis to headquarters in Abu Dhabi
3rd Saudi Maritime Congress announced for March 2020
Give a cat a loving home