GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share
  • Middle East region witnesses significant rise due to increased demand for organic products  
  • Global Organic Milk market estimated to reach USD 5643 million by 2025, from USD 4423.5 million in 2019

 

February 11, 2020:  Arla Foods, a leading international dairy company has introduced its new range of Arla® Baby&Me® Organic supplements to the Kingdom of Saudi Arabia following increased demand for related products in the Middle East with a launch event at Park Hyatt Jeddah – L'azurde Ballroom, held recently.

 

The multinational cooperative's experience in infant nutrition dates back three decades, with Arla producing, supplying and developing infant formulas for the world's leading infant milk formula (IMF) brands throughout that time, while its milk production history spans more than 130 years. According to a recent report from the Market Research Report Store, the Organic Milk market is expected to register a compounded annual growth rate of (CAGR) 6.3 per cent. In terms of revenue, the global market size will reach USD 5643 million by 2025, from USD 4423.5 million in 2019.


The products unveiled at the launch included: Mom Formula – for expecting mothers; Infant Milk Formulas; Multi-grain porridges – 4 months and above; Pouches/fruit and vegetable porridges – 6 months and above.


Rasmus Malmbak Kjeldsen, Senior Vice President of Arla Foods Middle East & North Africa, said: “The Middle East region has seen a significant rise in demand for organic products and retailers have in turn demonstrated a growing interest in stocking organic baby produce. As one of the world's leading producers of organic dairy products, we are delighted to supply parents in the Kingdom of Saudi Arabia with our range of Arla® Baby&Me® Organic products.”


Kjeldsen continued: “For milk to be labelled as organic, the farms must meet standards set by EU law on animal welfare, caring for wildlife, sustainability and production quality. This includes being free from preventative antibiotics and artificial hormones used to increase the milk production of cows, ensuring cows are fed a 100 percent organic diet, prohibiting the use of pesticides or artificial fertilizers on all feed crop, and making sure cows graze at least six hours per day from April to November. Essentially, we at Arla recognize that safety, trust and consistent high quality are vital to consumers. In line with this, we can trace the milk back to the individual farm, establish the cause of any problems and act accordingly, prevent and correct, and guarantee transparency throughout our entire value chain.”


Hassan Naja, Head of Arla Child Nutrition, MENA, said: “Today, we are taking forward Arla's decades of expertise in infant nutrition, into homes in the Middle East. Our pure Arla® Baby&Me® Organic Milk Formula is not only for babies, it's also for pregnant women, providing inner strength to ensure a healthy and happy motherhood. We are not just aiming to deliver organic mother and infant milk formulas and weaning food products to a new region, our mission is to provide a 100% organic, natural foundation for the next generation's all-round development for a stronger future.”


Faisal Bokhari, VP at Arabian Trading Supplies, a member of M.Y.Naghi Group, said: “We are truly delighted to build a partnership with Arla Foods as we recognize the importance and the need for organic baby food products in the Kingdom. Arla® Baby&Me® Organic is a perfect match for us and, with the support of all our team members, we have successfully launched the brand. It is now available in many key cities in the Kingdom.”


Arla's Baby&Me® Organic range will be launched in Kuwait and the United Arab Emirates simultaneously as part of the company's regional phased approach. 



Posted by : GoDubai Editorial Team
Viewed 5949 times
Posted on : Tuesday, February 11, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Leading Nutr...
Next Story : Healthy Farm Targets 500,000 Consumers with Enhanced Plant-Based Portfolio in 2020
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop
UAE Banks Among Top Performing in GCC, KPMG Report Finds
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the ...
First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land R...
Introducing the Marks & Spencer Summer Edit
Ralph Lauren: How to master the art of tie-dye. #RLatHome
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individu...
Emirates Sets Industry-leading Safety Standard for Customers Travelling as It Re...
OMEGA Adds Full Gold Models to The Speedmaster 38 mm Collection
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era
UAE Develops a Rapid Coronavirus Laser Testing Technology
The Heart of Europe Takes Shape as the Ultimate Sustainable Island Tourism Desti...
VFS Global Joins Nation's Biggest Community Campaign; Donates to the 10 Million ...
Mubadala Supports the Fight Against COVID-19 by Leveraging Its Assets' World-Cla...
Union Coop Al Barsha – 3 Commercial Center 40% Complete
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Bran...
Aster DM Healthcare Launches ‘Our New Earth' Microsite to Coach People to Transi...
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair
INFINITI of Arabian Automobiles Launches Exclusive Eid Rewards Campaign
Samsung Brings Unparalleled Offers to Tech Enthusiasts This Eid
Renault of Arabian Automobiles brings you Trade-In Super Sale for Eid
IATA COVID-19 Middle East and Africa Update Today at 12 PM
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE
The Best Omega Sunglasses For a Long-Awaited Summer
SALAMA Announces AED 13.65 Million Profit for Q1 2020
Celebrate EID with Special Offers on HONOR Smartphones
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19
LG to Further Diversify TV Production
SITA Steps Up Development of a Self-sovereign Identity for Air Travel
Innovating to Fight COVID-19: Four Ways Drones are Contributing
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR
Sony Middle East and Africa and Gearbox team up to offer rental services of late...
Airline Debt to Balloon by 28%
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Proto...
Foreo Reveals 5 Ways to De-Stress Your Skin
Tips for Keeping Your Smartphone Clean
ATM Virtual to Focus on Potential Chinese Outbound Travel Market
Danube Group Chairman Files Case With Dubai Police Against Scam Star for Faking ...
Kingston Technology Ships 7.68TB Capacity for Industry-Leading High-Performance ...
Al Majid Motors Announces the Arrival of All-New Kia K5 Fastback Sedan in the UAE
GEMS Innovation Awards 2020 Recognise Young Innovators after Virtual Showdown
Glaucoma: Symptoms and Treatment
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during ...
Former UNWTO Secretary-General to speak at ATM Virtual
Al-Futtaim Technologies Implements Genesys Remote Working Solutions to Ensure Bu...
How Do You Rely on Your Smartphone in the UAE During the New Normal?
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfe...
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators