United Arab Emirates, August 31, 2020: Al Madani Group of Companies LLC opened the 9th branch of Charley's Philly Steaks at Dubai Festival City. With this opening there are now 51 Charley's Philly Steaks outlets in the region said Mr. Mohammad Al Madani, Chairman & CEO of Al Madani Group. “Charley's is one of the fastest growing quick service restaurant concepts in the world spread across 17 countries by now. The Al Madani Group of Companies holds the master franchise rights for the territory of UAE, Oman and KSA in the GCC. The new outlet was inaugurated by strictly following all safety guidelines laid down by the authorities including the mandatory wearing of face mask and social distancing. I am happy to state that we had complete assistance from the mall security and full cooperation of the invitees. We have also set in place strict safety instructions to our staff in order to ensure that there is no violation of any rules,” he added.
“Charley's menu consists of sandwiches, gourmet fries, breakfast, salads & signature drinks chosen for their diversity, unique taste and undying popularity. At Charley's we strive to serve freshly prepared food in an entertaining atmosphere. The #1Cheesesteak in the World is made with only premium ingredients, like 100% steak, 100% all-white meat chicken, all-natural cheeses, and hand-cut vegetables—always grilled-fresh-to-order, delicious sauces and tangy condiments. The gourmet fries topped with melted cheddar cheese sauce, ranch & Beef Bacon Pits and freshly squeezed fresh and strawberry, Blueberry & Peach lemonade as well as Provolone cheese bring a distinct feel to the Charley's varied offering. Charley's offers today's health conscious patrons tasty alternatives not offered by any of other competitors. The fast casual concept that Charley's offers its diners is a high quality quick service experience with premium foods, energetic and attentive employees, enjoyed in a comfortable environment and within a 'watch – it - cooking' ambience - Each meal is prepared to the exact specifications of the customer who watch in anticipation as their order is chopped, diced and grilled right before their eyes. Charley's Philly Steaks offer in addition to in-house dining, delivery service for the entire menu. In Charley's we always believe in “grilled-fresh-in-front-of-you” transparency, and offer all day sampling to all passing by customers.
Under vision of Mr. Al Madani in 1996, he expanded the family long historical core tailoring & textile business since 1940's established by his father, Mr. Abdulrahman Al Madani into modern retail & fashion brands like Levi's, Dockers & Hang Ten to the F&B sector in 2005. “The concept of Philly Steaks from USA has been accepted across all nationalities in the region including Asians, Arabs, locals besides the Western expats. AMG is expanding Charley's into new territories which will soon be announced. While two outlets are planned to be opened in 2020, three more will be inaugurated in 2021,” including the Expo, he said, and hope that Covid pandemic that affected all the businesses globally will be diminished soon.