“Desilicious” Dubai's own home grown brand wins the coveted AsiaOne “Most Innovative Brand of UAE” award at the AsiaOne Media's 17th edition of Asia-Europe Business and Social Forum 2022, held at London Marriott Hotel Grosvenor Square.
“Desilicious” the newly rebranded avatar of Shree Gangour Sweets, known for its range of authentic Indian sweets and delicacies, won the award given the innovation and change it has done while rebranding itself.
The award was presented by His Excellency Mr. Ivan Romero-Martinez, Ambassador of Honduras in UK and Her Excellency Ms. Guisell Morales-Echaverry, Ambassador of Nicaragua in UK, at a glittering award ceremony held at London Marriott Grosvenor Square on April 13th
According to Mr. Naresh Gurnani, Owner of Shree Gangour Group UAE “After meeting the need for authentic Indian sweets and snacks under the Gangour Sweets brand name, we thought the time has come to provide a facelift. We have not only rebranded our existing restaurant and retail offerings, we have gone ahead and changed the complete look and feel of the brand, keeping in line with the ultra modern mix with authentic touch that the city of Dubai itself offers. The result is Desilicious, Dubai's own home grown brand.
Under this brand, we have come out with a wide range of authentic Indian snacks, sweets and savories. I am pleased to announce that under the Desilicious brand we now have introduced a range of products that could be picked off the shelf and are bound to tickle the taste buds of snack lovers. Dubai will be the destination of origin for our products and from here we will be exporting our entire product range across the globe. We are set to expand our product range and there will be more products to come under the Desilicious brand name.”
“We want to be known for our authentic range of Indian food products. All our products are made under the strict supervision of experienced chefs using the finest ingredients. We want our customers to get the real taste of India and we ensure that there is no compromise when it comes to quality and taste. Our product range has met consumer acceptance and we are in the process of enhancing the product availability,” he added.
“Dubai provides us with the right platform. Through our Dubai pertains it is easier for us to reach our primary markets and we want to capitalize on this. There is a growing demand and we want to meet this demand in a professional and tasty manner,” he pointed out.
“Rebranding Shree Gangour Sweets, to Desilicious is just the first step to Modern yet Authentically Indian taste, look and feel, we look to expand in UAE with many more outlets where our customers can reach us at ease. The innovations and offerings to continue.”
According to Mr. Rajat Shukal, Global Head & Principal Partner AsiaOne Magazine and UWG Media, “the award recognizes the sterling efforts put in by Desilicious to add value to the food lovers dining experience, building the brand in a sustained manner.” AsiaOne is an International media house and the only business and news magazine with presence in more than 14 countries in Asia, the Middle East and Africa. AsiaOne Media has pioneered the research based listing of brands and leaders and supplements its listing with the National and International Business and Social Summits Awards event.