GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
The Home launches its first furniture hyper store in Dubai
  • The Dh65 million furniture store looks to address import dependency
  • The three-floor hyper store located in Al Barsha, Dubai, is poised to become a modern homemaker's paradise with abundance of choice and convenience
  • Company plans five more large-format retail outlets to spread the brand and address gap in the Dh65 billion home furnishing and interiors sector in the GCC

Dubai, UAE, December 13, 2017: ‘The Home', a new home décor and furnishings brand, has launched it's first-ever hyper store in the UAE at an exclusive function in Dubai, with an investment of Dh65 million.

The new brand will help reduce imports and boost the US$17.7 billion (Dh65 billion) interiors and home furnishing market in the GCC, that is mostly thriving on imported goods. The Home manufactures more than 40 per cent of its bedding and sofa products in the UAE, thus reduces import dependency of the Gulf countries.

According to Ventures Onsite – a research organization – the value of interior-based design and fit-out spend has risen from US$15.5 billion (Dh55 billion) in 2016 to US$17.7 billion this year, with the steep rise attributed to near-constant innovation and what experts describe as “ever-changing personal preferences”.

The UAE's home furnishing and interiors sector is poised for a massive growth due to the delivery of 55,000 new homes in 2017-18, as well as the delivery of 40,000 new hotel rooms in Dubai to boost the hotel inventory to 140,000 rooms and serviced apartments ahead of the Expo 2020.

Besides, the bulk of the Dh3 trillion worth of construction projects that will be completed by 2020, will increase the interiors product demand. The Home will help the country to meet the rising demand.

This hyper store of the home-grown brand located on Umm Suqeim Road occupies an area of over 100,000 square feet spread out over an innovative layout of three levels. The new brand was launched by His Highness Sheikh Dr. Majid Saeed Rashed Al Nuaimi, Member of Ruling Family of Ajman, Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture and Mr. Sulin Sugathan, Director, Royal Group.

The new UAE's home-grown brand produces 40 per cent of the bedding mattresses and sofa sets in its factory in the UAE – that helps reduce the country's dependence on foreign imported products.

The company offers 30 per cent discount on all products for a week, to help customers visit, plan and purchase their household items at their convenience. This will also help them save on the 5 per cent value-added tax (VAT) that will be effective from January 1, 2018.

‘The Home' will serve as a one-stop-solution for bespoke and specially crafted furniture which will become paradise for the modern homemaker. The new store seeks to give its customers a brand new furniture & home accessories experience, as well as novel ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces, dining rooms, bedrooms and more, all in one place; to create a truly beautiful and harmonious home.

Mr. Sulin Sugathan, Director, Royal Group said, “It is with great pleasure that we announce the launch of our new brand- ‘The Home' in this region. It is a brand that will be the ultimate destination for modern and contemporary furniture specially curated for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate in to this concept store.”

With various levels mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment which is designed to be hassle-free and make you feel completely at home:

Level 1 has a valet service to ensure ease of parking for customers. This level houses kitchenware, homeware, outdoor furniture, lighting solutions, home accessories and more.

Level 2 houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home also offers customers furniture to optimize their living spaces and give them more freedom.

Level 3 has a unique Man Cave setup which offers unique and thoughtful items for men looking to decorate their personal spaces. This level also has a ladies room, a mother's room, a play area designated for children, kids' furniture and Design Studio.

Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture said, “We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in this region with the launch of ‘The Home'. Our vision is to introduce many more stand-alone stores in this region by 2020 and continue to offer on-trend, custom-made and branded furniture.”




Posted by : GoDubai Editorial Team
Viewed 10114 times
Posted on : Wednesday, December 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Add classy and timeless furniture and décor pieces to your home with United Furniture's festive coll...
Next Story : Pan Emirates Home Furnishings launches its online store and mobile app
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sports Bras Banishing Bounce by 83% arrive in store
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
AIGNER Love
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
New Year, New Skincare!
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Michael Kors Presents Spring 2018 Watches
Signature Scents for Your Home
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Marine Torpilleur Military made for men who chart their own destiny
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds'
New Year – New Savings now with Al-Futtaim Honda
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
The Trésor Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
ESC's INDIASOFT to Bring Over 400 ICT Foreign Buyers To Bengaluru
Nissan reaffirms importance of electrification at World Future Energy Summit
“12th Edition of SNF's Family Fun Fair”
Nissan and NASA extend research into autonomous mobility services
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Defender Lives on: Land Rover Launches V8 Edition To Celebrate 70th Anniversary
Governments to Signal Support for IRENA Key Role in Global Energy Transformation
Womenswear Preview and Showroom Connection: WHITE Man & Woman's Formula Bets on ...
Dallas Picks Ericsson for Smart Cities Traffic Solution
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Mashreq Bank offering credit cards for every passion
The Balmain de Balmain Moon Phase Collection - loves personalisation to the moon...
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on ...
Masdar unveils locally manufactured all-electric Eco-Bus at Abu Dhabi Sustainab...
Dubai Outlet Mall celebrates DSF 2018 with amazing attractions for shoppers
Dubai Health Authority Director-General chairs brainstorming meeting, reduction ...
British Group GFG Alliance makes binding offer to buy Aluminium Dunkerque from R...
Krypto Labs named Strategic Partner for World Future Energy Summit's CLIX
IRENA Commission to analyse how energy transformation driven by renewables will ...
5 Different Types of Denim and How to Wear Them
IBM signs US$85 million private cloud managed services agreement with Emirates a...
Dubai's Star Business Centre becomes the first commercial centre to accept crypt...
Princess Reema hopes to see a woman in every Saudi sports federation
ENEC CEO: Barakah will be the first nuclear energy plant in the Arab world, sett...