GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Google's first digital skills program in Arabic designed to help youth find jobs, grow their careers or start their own businesses.
  • Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge
  • Google.org to award $1 million grant to INJAZ Al-Arab, a regional nonprofit organization, which will offer in-person trainings to students in rural areas and underprivileged communities
  • Google signs agreement with MiSK Foundation to roll out in-person trainings to students across Saudi Arabia in one year
  • Total of 200,000 people to be trained by INJAZ Al-Arab and MISK Foundation, with a target of 50% female participation 
Dubai, UAE, April 16, 2018:   Google announced today the launch of ‘Maharat min Google', a free digital skills-building program in Arabic, in an effort to help people in MENA find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min Google' provides free courses, tools, and in-person digital skills training to students, educators, job seekers and businesses. 
 
The online platform — g.co/Maharat — has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, geo-targeting, and data analytics, among others. Google will provide a certificate upon completion of the full course, which takes about nine hours to complete. 
 
“We're delighted to be bringing ‘Maharat Min Google' to the Middle East and North Africa — our contribution to the future of the workforce in MENA. This program is free of charge, available in Arabic and accessible on any platform. ‘Maharat Min Google' draws on our 20-year history of building products, platforms, and services that connect people and businesses, helping them grow and succeed online. We know how valuable digital tools are to MENA's future and we at Google are proud to be an engine supporting their growth,” said Matt Brittin, Google's president of business operations across Europe, Middle East and Africa. 
 
Google also signed an agreement with Mohammed bin Salman bin Abdulaziz Foundation (MiSK) which will conduct in-person trainings to more than 100,000 students across Saudi Arabia. Both collaborations with Injaz and MISK will target 50 percent female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google' program. 
 
“At the Misk Foundation, we emphasize the importance of this initiative as it is an extension to the our commitment to develop the Saudi youth's skills, focusing in particular on 21st century skills which will result in a ready-to-market generation as well as prepare the next generation of entrepreneurs and innovator. And since obtaining digital skills is the cornerstone to achieve this, the Misk Foundation partnered on this initiative with Google and the other participating and sponsoring organizations,' said Deema Al Yahya, Adviser and CEO of MiSK Innovation. 
 
Google also announced at the launch event that Google.org, Google's philanthropic arm, is granting $1 million USD to INJAZ Al-Arab, a regional nonprofit organization, which will roll out in-person trainings to 100,000 students across 14 countries in MENA focusing on youth in underprivileged and  rural areas. 
 
Akef Aqrabawi, CEO of INJAZ Al-Arab, said: “We are very happy with Google's support to offer digital literacy skills across the MENA region and to expand the reach of a program like ‘Maharat min Google'. We share a common vision with Google and want to support the Arab youth, especially those in rural areas and underprivileged communities, in preparing them for future job opportunities and in empowering them to become successful entrepreneurs.” 
 
In a recent study by the World Economic Forum, 1 in 5 jobs in the Arab world will require digital skills that aren't widely available today . 51% of youth consider unemployment their biggest concern and only 38% believe their education gives them the skills they need to enter the workforce . In MENA, there are 30 million women educated, connected and of working age, which represents the largest economic opportunity in the region today.  More than 50% of university graduates are females , yet only 25% participate in the workforce.
 
Courses are available on g.co/Maharat and new lessons will be added in the future.



Posted by : GoDubai Editorial Team
Viewed 8400 times
Posted on : Monday, April 16, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consumer Hard Drives
Next Story : KeyBS showcases latest payment technologies at Seamless ME 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday
Glam's Makeup Launches in the Middle East
Review: Facial with Dr Renaud's range at Nazih
Glasshouse Collection from Olivia Burton
CFB T3 000 Manufacture Movement Pioneering Peripheral Technology
CALVIN KLEIN WOMEN: The first CALVIN KLEIN fragrance developed under the vision...
Mr. Burberry Indigo Eau De Toilette
Hour Choice presents Coach New York Collection
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of it...
Tommy Hilfiger Iconic Sport collection
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Executive Tourbillon Free Wheel
Introducing New Make-up From Rodial That You Need In Your Kit
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
Kate Spade New York Presents Debut Collection From Creative Director Nicola Gla...
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch...
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level
Facebook Launches Community Help on Facebook Lite
British Classics Make a Comeback in Jack Wills AW18 Collections
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scri...
Up Your Health and Lifestyle Game with the Huawei TalkBand B5
Roberto Cavalli's Exclusive Duo of Fragrances
du and Holidays by flydubai partnership takes flight to bring great experiences ...
‘Unseen Potential' - Art from Scrap and Discarded Parts
CNN's Inside the Middle East explores the region's evolving photography scene
Ferrari World Abu Dhabi invites guests to enjoy the spectacular Friends & Family...
Majid Al Futtaim and UNICEF Partner to Help Send 1 Million Children to School by 2020
New Google Search feature launches for job-seekers in Arab world
Defying Age With Skin Republic's Gold and Platinum Face Masks
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
NARS Erdem SS19 Beauty Report
Audi headed for the future with Formula E and DTM
Al-Futtaim Toyota's Upgrade campaign brings back the hottest car deals
Sheikh Zayed, the First Falconer and Nature Protector
Diana Arno Expands Online Shopping to Middle East
Your skin needs more than just sunscreen
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Lacoste.12.12 Collection
PAN Emirates bedroom festival with discount up to 70%
UHOA goes live with #YouBeUganda at Expo 2018
Trevor Sorbie Range Relaunches in the UAE
William Collection by Hugo Boss
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Why the Modern-Day Oil and Gas Industry Needs Millennials to Survive?