- A fleet of forty cars with eighty high-profile women on board depart today from San Francisco for a charity tour to Los Angeles and Las Vegas.
- Five teams of influential ladies in five red Maserati Levante SUVs join their forces to raise funds and global awareness for three charitable projects in Africa.
- In its fifth edition, Cash & Rocket Tour aims to break the previous fundraising record of 1.4 million euros.
Dubai, UAE, June 14, 2018 – Cash & Rocket Tour 2018 started yesterday in San Francisco and Maserati is a proud official partner of this charity road trip along with other luxury brands.
Five Levante SUVs in GranLusso and GranSport trims, all in red - the official colours of this unique event - are enlisted in the glamorous convoy of forty cars. The four-day adventure unites the efforts of eighty influential women from all over the world for a single cause: raising funds and global awareness for three charitable projects in Africa.
“We welcome prominent figures from the worlds of fashion, cinema, music, art and business to this stunning event. Through female solidarity, our aim is to raise money for charities around the world, which will make a huge difference to the lives of many”, says Julie Brangstrup, Founder and CEO of Cash & Rocket Tour and proud mother of seven.
In its fifth edition, Cash & Rocket Tour makes its debut in the United States aiming to break the record of 1.4 million euros fundraised in the previous event that was organised in 2015. Since the inaugural tour in 2012, Cash & Rocket raised over four million dollars with every single cent donated going directly to the chosen charities.
This year, C&R Tour raises funds for three charity projects that support the welfare of women and children in the African continent: The Art of Elysium, Shine on Sierra Leone and Sumbandila.
Among the celebrities who will drive the five Maserati SUVs from San Francisco to Las Vegas are the Russian supermodel and Instagram sensation Lena Perminova; the Californian – of Iranian origins - Stylebop.com fashion director Leila Yavari; the founder of Majorelle, creative director of Alliance Apparel and influencer from Los Angeles, Rachel Zeilic; the model, fashion designer, blogger and DJ from Spain, Gala Gonzalez; the Spanish top model and television presenter Nieves Alvarez; the American curvy model and body activist Ashley Graham; and the American fashion model Arizona Muse.
Cash & Rocket Tour 2018 programme
Following the ”Gold and Glamorous” cocktail party yesterday night at San Francisco's Fairmont Hotel, the convoy of red cars gets on the road today heading to Monterrey. After a lunch break, the next stop is Santa Barbara, where the ladies will enjoy a yoga beach evening and will attend a dinner party, all dressed in white.
Tomorrow Saturday, June 9th, all cars will be on display at the iconic Malibu pier. A Press Call will follow in the afternoon at Rodeo Drive in Beverly Hills and the day's activities will be concluded with an Auction Gala Dinner at Peterson Museum of Los Angeles.
On Sunday, June 10th, Cash & Rocket Tour 2018 will arrive in its final destination, Las Vegas. The five Maserati Levante SUVs and all the other wrapped in red cars will be on display at the Encore Beach Club in the afternoon. The culminating event will be the closing party of Cash & Rocket Tour 2018 in the Encore Wynn Hotel, featuring famous DJ Kygo, with all ladies in red outfits.
Cash & Rocket Chosen Charities
The Art of Elysium is using art as a catalyst for social change. Emerging artists in the fields of fine arts, fashion design, music, theatre and more, are engaged in its programs and share their creativity with distressed people, in special needs education centres, homeless shelters, elder care homes and hospice care facilities.
Shine on Sierra Leone currently supports nearly 500 students in Sierra Leone through programmes that integrate sustainable healthcare, education, microfinance and development to ultimately create the future of an inner-dependent country.
Sumbandila is currently focused on Limpopo, the poorest province in South Africa, aiming to transform the lives of exceptional children from backgrounds of extreme poverty and help them become leaders who will one day make significant contributions to their own communities and to Africa in general.