GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

DUBAI – June 14, 2018:   Liali Jewellery, a leading fine jewellery retail brand chain with 20 boutique outlets in the UAE has announced the adoption of solutions from Capillary Technologies, Asia's leading provider of Intelligent Customer Engagement software and services, to enhance its customer engagement. 

With a large retail presence in the UAE, Liali Jewellery aims at augmenting its reach and enhancing customer experience offering personalized services. It is in this regard that Liali Jewellery has adopted solutions by Capillary Technologies. Recognizing the need for strong customer relationship management (CRM), loyalty, and analytics for their retail touch points across the GCC region, the premium fine jewellery retail brand has tapped into Capillary's solutions to create easy and seamless personalized customer experience.

Commenting on the partnership, Oofrish Contractor, Head of Marketing, Liali Jewellery, said, “It is indeed a step forward for us to partner with Capillary Technologies to offer more personalized services to our customers. With our strong reach across the GCC region it is of great importance for us to be closer to our customers by providing the right customer support. Being in a mature market, dealing in a category with low-frequency, high-value purchases, we understand the importance of having a CRM program for client satisfaction”.

“Keeping our existing customers loyal to Liali is what Capillary has been helping us to do. We leverage Capillary's domain expertise in consumer lifecycle journey to engage, retain and win back our customers effectively. It has also helped us to invest our marketing dollar more effectively and sustain our business through these challenging times.

Capillary's expertise and understanding of tapping the CRM solutions to benefit us has been exceptional and we hope to continue and grow together,” she added.

Sunil Suresh, CMO & Global VP – Strategy at Capillary Technologies at Capillary Technologies, said, “It has been our privilege to partner with Liali Jewellery. Not only is Liali a much-loved brand in the GCC but Liali also has a wide reach with its many stores and the brand looked to us to provide CRM solutions that will help further reach and engage customers. Liali's entire customer database was analyzed and meaningful segments were created to enable targeted messaging. Through the data gathered, personalized lifecycle campaigns were executed with the right products, messaging and rewards at the right time, through the right channels”.

“We have also designed campaigns to meet specific business goals. Lapsed customer campaigns were run to bring in more repeat sales, while festive campaigns, upsell campaigns and diamond sales campaigns were run on segments that are most likely to convert,” he added. 

Further commenting on the CRM technologies, Contractor said, “The data-driven CRM campaigns commissioned by Capillary for Liali helped spend our marketing budget judiciously while generating increased incremental sales and repeat customers. We understand these targeted solutions increased the brand awareness and sales of our entire range of fine jewellery offerings. Furthermore, the personalization in these campaigns helped us further elevate their customer experience”.

Capillary Technologies, a SaaS (Software as a Service) major, offers a robust partner and customer service channel to support consumer facing businesses. The company, with over 700 Capillary associates across 11 global offices, provides innovative ways for brands to make their consumers' lives easier and experiences memorable. 

Capillary Technologies, with a strong presence in the MENA region, covers over 300 million consumers, 25,000 stores and over 300 marquee brands including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung on its SaaS platform across 30 countries.  



Posted by : GoDubai Editorial Team
Viewed 13871 times
Posted on : Thursday, June 14, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Tommy Hilfiger introduces latest SS18 women's watch collection
Next Story : Boss watches presents Master Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Introducing the GUESS Jeans Fall 2018 Collection
Cerruti 1881 MOLVENO timepiece and cufflinks
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Hour Choice presents Coach Astor Collection
Creating #futureclassic: Swatch Launches Skin Irony Collection
Head to Modhesh World for Summer Fun Before the School Run
Favourite florals: Bloom with our top floral picks from bebe
Carl F. Bucherer Presents Adamavi Collection
Delicious Whole Cakes at Sophie's Café from AED99
Nazih Introduces New Dr. Renaud Skincare Range
Business Wear by Hugo Boss
13 Emirati Authors Launched into the Portuguese Book Market
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Al-Futtaim Honda launches Next Change programme to reward loyal customers
Five Awesome Reasons to Visit LEGOLAND® Dubai During the Eid Al Adha Holiday
Back-to-School Shopping Made Easy with SOUQ.com
The Marriott International cyclist team completes 600km R2A cycle challenge
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Spectacular live entertainment for the entire family at Majid Al Futtaim malls i...
Eid Gift Guide 2018
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
‘The Little Things' That Makes Summer All The More Enjoyable
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
Let your kids enjoy some dancing at James & Alex Dance Studios
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Eberhard & Co. immortalizes a legend
Trend Alert! Clueless About Plaid? kate spade Found Fresh Ways to Showcase the G...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
OMEGA Showcases its Passion for Golf at the 2018 PGA Championship
Traditional Thali Indulgence at Antique Bazaar
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
VIP Golf Austin Offers Golf Packages For the Avid Tourist
The Moon Collection From Lacoste
Dubai Judicial Institute collaborates with Union Coop to support the 7th Dubai J...
FREE DANCE WEEK is back at James & Alex Dance Studios
Celebrate India's Independence Day with Sparkles of India
Fitness in DXB to Launch ‘the Pursuit of Happiness' Evening for Yoga and Inspiration
Dubai Tourism Publishes ‘12 Steps Towards Sustainability' Manual to Guide Hotels...
Eyesight restored in a rare case of Optic Neuritis
The new Hamilton Khaki Field Mechanical