GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

DUBAI – June 14, 2018:   Liali Jewellery, a leading fine jewellery retail brand chain with 20 boutique outlets in the UAE has announced the adoption of solutions from Capillary Technologies, Asia's leading provider of Intelligent Customer Engagement software and services, to enhance its customer engagement. 

With a large retail presence in the UAE, Liali Jewellery aims at augmenting its reach and enhancing customer experience offering personalized services. It is in this regard that Liali Jewellery has adopted solutions by Capillary Technologies. Recognizing the need for strong customer relationship management (CRM), loyalty, and analytics for their retail touch points across the GCC region, the premium fine jewellery retail brand has tapped into Capillary's solutions to create easy and seamless personalized customer experience.

Commenting on the partnership, Oofrish Contractor, Head of Marketing, Liali Jewellery, said, “It is indeed a step forward for us to partner with Capillary Technologies to offer more personalized services to our customers. With our strong reach across the GCC region it is of great importance for us to be closer to our customers by providing the right customer support. Being in a mature market, dealing in a category with low-frequency, high-value purchases, we understand the importance of having a CRM program for client satisfaction”.

“Keeping our existing customers loyal to Liali is what Capillary has been helping us to do. We leverage Capillary's domain expertise in consumer lifecycle journey to engage, retain and win back our customers effectively. It has also helped us to invest our marketing dollar more effectively and sustain our business through these challenging times.

Capillary's expertise and understanding of tapping the CRM solutions to benefit us has been exceptional and we hope to continue and grow together,” she added.

Sunil Suresh, CMO & Global VP – Strategy at Capillary Technologies at Capillary Technologies, said, “It has been our privilege to partner with Liali Jewellery. Not only is Liali a much-loved brand in the GCC but Liali also has a wide reach with its many stores and the brand looked to us to provide CRM solutions that will help further reach and engage customers. Liali's entire customer database was analyzed and meaningful segments were created to enable targeted messaging. Through the data gathered, personalized lifecycle campaigns were executed with the right products, messaging and rewards at the right time, through the right channels”.

“We have also designed campaigns to meet specific business goals. Lapsed customer campaigns were run to bring in more repeat sales, while festive campaigns, upsell campaigns and diamond sales campaigns were run on segments that are most likely to convert,” he added. 

Further commenting on the CRM technologies, Contractor said, “The data-driven CRM campaigns commissioned by Capillary for Liali helped spend our marketing budget judiciously while generating increased incremental sales and repeat customers. We understand these targeted solutions increased the brand awareness and sales of our entire range of fine jewellery offerings. Furthermore, the personalization in these campaigns helped us further elevate their customer experience”.

Capillary Technologies, a SaaS (Software as a Service) major, offers a robust partner and customer service channel to support consumer facing businesses. The company, with over 700 Capillary associates across 11 global offices, provides innovative ways for brands to make their consumers' lives easier and experiences memorable. 

Capillary Technologies, with a strong presence in the MENA region, covers over 300 million consumers, 25,000 stores and over 300 marquee brands including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung on its SaaS platform across 30 countries.  



Posted by : GoDubai Editorial Team
Viewed 56059 times
Posted on : Thursday, June 14, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Tommy Hilfiger introduces latest SS18 women's watch collection
Next Story : Boss watches presents Master Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Police Is the Official Eyewear in Sony Pictures' “men in Black™: International”
Discover the irresistible La Yuqawam Pour Femme Fragrance
Michael Kors Celebrates Old Bond Street Townhouse With a Series of Events
Make their Eid special this year with these perfect gifts!
An essential guide to buying fragrance
Eid Gift Guide Options
Flormar's Three Beauty Essentials for Ramadan Nights
SPF Must Haves – for everyday sun exposure!
Gift your loved ones a fragrance to remember this Eid by Rasasi Perfumes
Rado True Thinline My Bird Limited Edition'
TAG Heuer launches 2 special editions to commemorate Indy 500 race - Carrera and...
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection'
Tissot Chrono XL NBA Collector'
6,000 worshippers prayed with Sheikh Saad bin Said Al-Ghamdi at Grand Mosque of ...
Chronoswiss Flying Regulator Night and Day Limited Edition
Carl F. Bucherer celebrates premiere of John Wick: Chapter 3 – Parabellum...
MOUAWAD: Wedding Sets 2019
Dubai Customs discusses more cooperation with vegetable and fruit sector
First Five Cities Revealed for New Call of Duty Esports League
HONOR Has Got You Covered This Eid With Multiple Gifting Options
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner
V-Circle / Logomania Edition & Greca Edition
Longchamp Eyewear Introduces a New Sunglass Style Featuring the Brand's Signatu...
Karl Lagerfeld and Puma Introduce Two Special-Edition Sneakers
The Ultimate Eid Gift Guide
Eberhard & Co. pays extravagant tribute to Alfa Romeo with Quadrifoglio Verde ch...
Surprise beat Dubai 2020 to reach NAS Volleyball semis, meet Bin Thani next
Shop the new Elna Line Collection at The Edit
Splash latest product images
Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons
Range Rover Reaches New Heights With Astronaut Edition Built to Celebrate Partn...
Discover the soul and spirit of Ramadan at The Dubai Mall through inspiring work...
LIU JO Eyewear Presents the New Girl's Collection
Carrefour Hypermarket Opens at the World's First Nature Inspired Cityland Mall
Regions' happiest workplaces revealed
Listings: Manarat AL Saadiyat
Al-Futtaim Engineering & Technologies and Alcatel-Lucent Enterprise introduce cu...
Ambassador of Nepal Visits Al Maya Supermarkets
The Luxury Closet supports Dubai Cares' global education programs
Looking for an opportunity to volunteer this Ramadan? Join Dubai Cares' 4-day vo...
OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar lan...
Abdul Latif Jameel Energy expands role in Middle East water sector
MOHAP Youth Council organizes Art Exhibition and Competition to highlight Emirat...
UAEU researcher refines literacy in the 21st century
Visit Dubai Festival City this Ramadan and Grab Exclusive Offers
12th Edition of ‘Eiman Oasis' to be Held at Al Qasba Mosque During Ramadan
Grand Opening of Prof. Sakla Spanish Eye Clinic for Eye Surgeries & Treatments i...
The iconic Maserati GranTurismo joins Dubai Police luxury patrol fleet
Samsung Becomes First TV Manufacturer to Launch The Apple TV App and AirPlay 2
Sultan bin Ahmed Al Qasimi Launches Kan Yama Kan Book Donation Campaign's fifth ...