GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Dubai sees 119% growth in overnight visitors from China since 2014
  • YOY increase of 41.4% overnight Chinese visitors to Dubai from 2016 to 2017
  • Key milestones contributing to the rapid growth include visa-on-arrival for Chinese citizens and recent partnership agreements with Huawei, Fliggy and Tencent
Dubai, UAE, 18 July 2018:   Ahead of President Xi Jinping of China's arrival in the UAE later this week, Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) reports continued growth in visitors from China. With a robust growth of 119% in overnight Chinese visitors since 2014 and a YOY increase of 41.4% overnight Chinese visitors to Dubai from 2016 to 2017 combined with a number of key agreements signed with major players in China, Dubai Tourism has reconfirmed its continued focus on its fourth top source market. Now one of Dubai's fastest growing source markets, closing the first five months of 2018 with a record 400,547 visitors, this growth is predicted to continue in 2018.
 
Speaking ahead of Chinese President Xi Jinping's visit to the UAE this week, H.E. Helal Saeed Almarri, Director General of Dubai Tourism, said: “Our approach to engaging Chinese tourists is two-fold, with landmark partnerships, investments and marketing activities undertaken in 48 cities across China, partnered with a city-level China-readiness strategy in Dubai to enhance the experience of Chinese tourists. The introduction of visa-on-arrival for Chinese nationals in 2016, working in conjunction with the increase in air capacity by national carriers from China – currently standing at 30 flights a week, a 13% increase in non-stop seat capacity in 2017- has also contributed to rapid growth.”
 
Earlier this year, Dubai Tourism signed an agreement with Huawei, one of China's leading smartphone manufacturers, in January which pre-loads devices with both user-generated and official cinematographic content of Dubai. In May, the agreement was expanded further, with Huawei Mobile Services agreeing to offer useful and accessible content about Dubai, in particular through the company's newly-updated SkyTone travel and roaming apps.  Additional milestones include an MOU with Fliggy, Alibaba's online travel platform, and strategic alliance with China's mega internet conglomerate, Tencent to elevate the positioning of Dubai as the preferred destination for Chinese travellers and to launch an audio guide feature on WeChat. Dubai Tourism is also working towards several projects concentrating on innovation and Artificial Intelligence.
 
These strategic agreements not only increased market penetration with native language content and complimented the marketing activity of Dubai Tourism's four in-market offices, Beijing, Shanghai, Guangzhou and Chengdu; but also advanced the China-ready commitment of Dubai Tourism for visitors. Private and public sector collaboration on activities such as city-wide Chinese New Year celebrations and upskilling teams to be better able to cater to Chinese traveller requests; development of the Dubai Tourism China mark and continued work with stakeholders and travel partners; are just some of the undertakings by the Department over the past three years, each of which has contributed to Dubai's success in the Chinese market. In addition through Dubai College of Tourism, an entity of Dubai Tourism, tour guide training in Mandarin has taken place with over 200 guides trained to date.
 
China is the world's number one source market for tourism with 129 million outbound trips in 2017, according to research by Ctrip.



Posted by : GoDubai Editorial Team
Viewed 3715 times
Posted on : Wednesday, July 18, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : DED-Ajman signs strategic agreement with Department of Land & Real Estate Regulation in Ajman
Next Story : CNN Exclusive: Finnish President Niinistö analyses the Helsinki Summit
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris
Climax Mascara Never Fake It
Discover the Secret to Younger-looking, Radiant Skin
Keep your skin looking healthy and hydrated, naturally
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of t...
The Balmain Haute Elegance Oval mirrors the brand's soul
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Get flawless skin with Rodial's new Booster Drops
The World of Aigner Wunderkammer
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
Lexus Design Award 2019 open for entries
Elegant and feminine new Mini Bubble set to make a big splash
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble fr...
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
Introducing the GUESS Jeans Fall 2018 Collection'
Curate your perfect Autumn Winter wardrobe, with Robinsons
Dubai Shopping Festival Returns With Much-awaited Mega Raffles
Mohammad Abdullah, President of Dubai Institute of Design and Innovation (DIDI)
Corum Heritage Eleganza- Dedicated to the stylish woman
Daniel Craig Brings the Diver 300m to the Surface
DS Podium Chronograph 1/100 sec
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
With more collections and a more spacious car parking, Kalyan Silks moves to El...
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
Global Report Reveals That the “Feeling of Home” Is Moving Beyond Four Walls
Fifi & Friends - Now available at more outlets across the UAE
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Kibsons Expand Vegan Range
Health Shield Medical Center to Celebrate Women of the Capital
Halloween “Catwoman” mask using BROW products
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
Lacoste Introduces the Keep Playing Collection for Women
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Nokia smartphones serves first slice of Android™ 9 Pie on the award-winning Noki...
Emirates Airline Dubai Rugby Sevens 2018 FactSheet
Sharjah Girl Guides Unleash their Power on International Day of the Girl Child
Festival Plaza Announces Lulu Hypermarket at New Lifestyle Destination
Western Digital powers AI-enabled storage for futuristic surveillance and security
BOLLYWOOD PARKS™ Dubai introduces 11 new shows with a new line up of performance...
SIBF 2018 Invites Young Visitors to the Wondrous Land of Edutainment
Nissan to Make Official On-track Formula E Debut
Toyota's legendary King goes urban with the 2019 Land Cruiser Grand Touring Edition
CITIZEN Unveils 100th Anniversary Limited Edition Collection
Win up to 250,000 Gold coins at Malabar Gold & Diamonds this festive season
UAE Toastmasters community to host the world champion of public speaking