GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, United Arab Emirates, 17 November 2018:   Dubai Font – an initiative by The Executive Council of Dubai – has rolled out a one-of-a-kind campaign to support the International Day for Tolerance and spread the message of promoting peace and tolerance, aligned with the UAE Vision 2021. 

On the side-lines of the International Day for Tolerance, Dubai Font launched a campaign to demonstrate the world through the eyes of those with the purest hearts and souls – children. Off the back of this, a short video and book were created that stress the phenomena, ‘intolerance is not inherited, it is taught'. 

The campaign saw the participation of 6 kids between the ages of 5 to 7 from different backgrounds including Emirati; Lebanese; Egyptian; Australian; French; and Indian. Kids' reactions were captured on camera as they listened in to ‘The Story of Tolerance', front to back and in reverse. The video stresses the idea that a different perspective has an inordinate effect on opinions formed and feelings developed and brings the meaning of tolerance to life. 

Kids' reactions portrayed and showcased the fact that intolerance is not inherited, it is taught – a reminder to the world to embrace the meaning of tolerance and look beyond the ‘differences' that are often perceived as divisive. The heart-warming video highlights an emotional story about tolerance and encourages people to #DeSide where they stand. 

Dubai Font's campaign supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council that inspires people around the world to establish a culture of openness and spread the message of peace and serenely coexist. 

Engineer Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs and Project Manager of Dubai Font, said: “Dubai Font is an embodiment of the UAE's cultural identity and its values that centers around respect, tolerance, and harmony between people from all walks of life. Dubai Font is more than an innovative font design; it represents Dubai's aspirations and vision to encourage and support peaceful coexistence, along with showcasing the true Emirati spirit with a modern touch.

“Promoting dialogue and understanding between different cultures, Dubai Font is a medium for self-expression accessible worldwide and available in 23 languages. Combining tradition with modernity, the font captures the true essence of innovation in design,” added Al Mahri. 

 



Posted by : GoDubai Editorial Team
Viewed 9339 times
Posted on : Saturday, November 17, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Wedding Guests Spend $9 Million in the Region According to American Express Middle East Survey
Next Story : World Tolerance Summit 2018 formally opens with resounding success
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Police Is the Official Eyewear in Sony Pictures' “men in Black™: International”
Michael Kors Celebrates Old Bond Street Townhouse With a Series of Events
Make their Eid special this year with these perfect gifts!
An essential guide to buying fragrance
Eid Gift Guide Options
SPF Must Haves – for everyday sun exposure!
Flormar's Three Beauty Essentials for Ramadan Nights
Gift your loved ones a fragrance to remember this Eid by Rasasi Perfumes
Rado True Thinline My Bird Limited Edition'
TAG Heuer launches 2 special editions to commemorate Indy 500 race - Carrera and...
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection'
Tissot Chrono XL NBA Collector'
Dubai Customs discusses more cooperation with vegetable and fruit sector
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner
Chronoswiss Flying Regulator Night and Day Limited Edition
Carl F. Bucherer celebrates premiere of John Wick: Chapter 3 – Parabellum...
Boss Bottled Oud Aromatic and Saffron: the New Enticing Fragrances
V-Circle / Logomania Edition & Greca Edition
MOUAWAD: Wedding Sets 2019
Eberhard & Co. pays extravagant tribute to Alfa Romeo with Quadrifoglio Verde ch...
First Five Cities Revealed for New Call of Duty Esports League
Longchamp Eyewear Introduces a New Sunglass Style Featuring the Brand's Signatu...
The Ultimate Eid Gift Guide
Splash latest product images
Karl Lagerfeld and Puma Introduce Two Special-Edition Sneakers
Range Rover Reaches New Heights With Astronaut Edition Built to Celebrate Partn...
Shop the new Elna Line Collection at The Edit
Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons
Al-Futtaim Engineering & Technologies and Alcatel-Lucent Enterprise introduce cu...
LIU JO Eyewear Presents the New Girl's Collection
Discover the soul and spirit of Ramadan at The Dubai Mall through inspiring work...
Listings: Manarat AL Saadiyat
Carrefour Hypermarket Opens at the World's First Nature Inspired Cityland Mall
The Luxury Closet supports Dubai Cares' global education programs
Longchamp & Kendall Jenner Celebrate the Launch of the Longchamp Lgp Collection ...
Regions' happiest workplaces revealed
Looking for an opportunity to volunteer this Ramadan? Join Dubai Cares' 4-day vo...
Abdul Latif Jameel Energy expands role in Middle East water sector
OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar lan...
Samsung Becomes First TV Manufacturer to Launch The Apple TV App and AirPlay 2
Visit Dubai Festival City this Ramadan and Grab Exclusive Offers
MOHAP Youth Council organizes Art Exhibition and Competition to highlight Emirat...
Better Life Unveils Limited Edition Hand Painted Smeg Dolce X Gabbana Refrigerator
Travel Essentials Guide
Grand Opening of Prof. Sakla Spanish Eye Clinic for Eye Surgeries & Treatments i...
UAEU researcher refines literacy in the 21st century
Salvatore Ferragamo Features Leather Sunglasses In the Spring/summer 2019 Adver...
The iconic Maserati GranTurismo joins Dubai Police luxury patrol fleet
12th Edition of ‘Eiman Oasis' to be Held at Al Qasba Mosque During Ramadan
Empower signs Gold Sponsorship Agreement with ASHRAE RAL for two years