GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

 First-of-its-kind program will be included in school's curriculum as part of efforts to promote healthy eating habits among students

Dubai, UAE, April 24, 2019:  The Healthy Farm brand of Global Food Industries (GFI), a leading world-class value-added frozen food manufacturing company that is part of Albatha Holding, one of the largest conglomerates in the UAE, has made another milestone this year with the landmark launch of its Healthy Living Program, which was held today at GEMS Educations' The Kindergarten Starters school.

The first-of-its-kind program in the UAE is set to be included in the curriculum of The Kindergarten Starters to emphasize the significance of healthy nutrition and introduce at an early age the concept of healthy living. The 13-module program covers many broad areas of interest, including well-being and also exciting culinary-related subjects that can be presented and taught in the form of creative storytelling, drawings, photos, and videos--highlighting the unique Young Chef Academy program. The 13 modules are ‘Healthy Meals and Snacks;' ‘Healthy Living/My Pledge;' ‘Fresh Vegetables and Salads;' ‘Healthy Beverages and Smoothies;' ‘Bakery;' ‘Food Innovation;' ‘Food Communication;' ‘Healthy Eating Habits;' ‘Balanced Diet;' ‘Exercise;' ‘Basics in Kitchen Safety;' ‘Etiquette;' and ‘Food Presentation.' Chefs and nutritionists were involved in the creation of the modules to ensure that they meet the program's objectives.  

The school's 5,000 students will have access to the Healthy Living and Young Chef Academy Programs built from scratch and offered by Healthy Farm as part of its advocacy to promote healthy living in local society. By instilling the importance of good nutrition and healthy lifestyle in children, the program seeks to help build a healthy nation with physically and mentally strong population, in line with the vision of the leadership of the UAE.

During his opening speech at the event, Jacek Plewa, General Manager GFI, took note of the importance of following healthy eating habits, especially across young children. Meanwhile, clinical dietician Zeina Bachir gave a lecture to shed light on the different aspects of healthy living. Afterwards, the fun, appealing, and specially designed ‘Healthy Living Book' was given out to the children to teach them about daily healthy food choices, day-to-day healthy living activities, nutritious meals, balanced diet, healthy habits& meal portions and food labeling. The unique book also contains easy healthy cooking tips and fun quizzes for children and their parents. The young attendees engaged in several entertaining games as part of the activities. The Healthy Living event concluded on a high note, with the kids eating delicious and nutritious snacks carefully prepared jointly by kids and Healthy Farm Chefs and nutritional experts for the occasion. 

A recent industry report released by Ipsos Ethnography Centre of Excellence shows an alarming spike in the number of health-related issues among children mainly due to sedentary lifestyle as a result of too much use of gadgets, poor eating habits, no restrictions on meal portion, and informal mealtime rituals, among others. 

The Young Chef Academy Program aims to address these issues and more through an engaging and exciting learning experience. The program targets to make healthy food and cooking cool again, positively influencing both parents and children towards good nutrition and healthy habits. This is key as Ipsos research indicates that despite the rising concern and campaigns on healthy living, unless the message is delivered in an engaging way, their effect is limited. Additionally, the program will underscore the power and role of eating together and interacting with each other during meals in relation to promoting good health.           

Jacek Plewa, General Manager, GFI, said: “Healthy Farm was developed with the future of our children and our local communities in mind. As such, apart from offering families a range of healthy food choices, we aim to educate and focus on the well-being and healthy living of our kids. Tapping fun and educational ways, we seek to instill in our children the love of delicious and nutritious good food. We aspire to develop in them a mindset of prioritizing their health, making conscious decisions about their wellbeing, leading to a happy, long and fulfilling life. The Healthy Living Program seeks to educate our kids about the benefits of superfoods over other food ingredients and equip them with the ability to correctly identify healthy versus unhealthy food. We are happy to work with The Kindergarten Starters in this significant endeavor. Like us, the school also envisions a world where our children are empowered through education to lead a healthy lifestyle”.

“GFI is the first Emirati company to offer a healthy range of food products dedicated to the overall well-being of UAE citizens and residents. As we sustain our momentum, we will continuously innovate in line with the UAE Government's efforts to improve the quality of life and raise the standard of living in the country,” he added. 

Healthy Farm's ‘Nothing to Hide, The Choice is Yours' promise reflects its commitment to offer healthy food products with unmatched taste. Also, part of the brand's mission is to create more awareness about healthy eating habits as reflected in its ‘Healthy Farm My Pledge' initiative. This initiative is about commitment on healthy nutrition, fitness, and wellbeing actions towards a healthy and happy life. 

In light of increasing consumer demand for healthy food alternatives, Healthy Farm is the first and only local company to address this shift in consumer food preference. It has introduced its ‘Never from meat' range of products under its Healthy Farm brand as a response to the growing need.   

The range consists of nutritious and deliciously tasty Healthy Farm plant-based pea protein burgers, infused with kale and quinoa superfoods. Matching or even surpassing in taste of their animal meat counterparts, these plant-based products are expected to appeal to a larger consumer base who are health conscious and concerned about the well-being of their children and family. They are also suitable for vegetarian and vegan consumers.  

GFI has been the recipient of numerous awards thanks to its innovative Healthy Farm products. The company was this year's ‘4 Star Winner' of the UAE Innovation Awards and the recipient of a special award for ‘Spreading innovation culture throughout the UAE private sector.' This is the second consecutive year that GFI has been recognized for innovation, and the only one across all sectors to have won a total of three UAE Innovation awards. GFI's Healthy Farm Plant Protein Burgers range was also named the ‘Most Innovative Halal Product' at the Gulfood Innovation Awards 2019. Healthy Farm is the first brand to win four Gulfood Innovation Awards for three years in a row.  



Posted by : GoDubai Editorial Team
Viewed 4685 times
Posted on : Wednesday, April 24, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : High achievers at Emirates International Schools rewarded
Next Story : Canadian University Dubai gets prestigious International Advertising Association (IAA) accreditation
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Boss Bottled Oud Aromatic and Saffron: the New Enticing Fragrances
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner
Police Is the Official Eyewear in the Sony Pictures Film “Men in Blacktm: Intern...
V-Circle / Logomania Edition & Greca Edition
Longchamp & Kendall Jenner Celebrate the Launch of the Longchamp Lgp Collection ...
Eberhard & Co. pays extravagant tribute to Alfa Romeo with Quadrifoglio Verde ch...
Travel Essentials Guide
Salvatore Ferragamo Features Leather Sunglasses In the Spring/summer 2019 Adver...
Crazy Diamonds – Tradition With a Twist
Embrace the Spirit of the Holy Month of Ramadan at Yas Mall, The Mall at World T...
This Ramadan choose complete peace of mind with Al-Futtaim Toyota Pre-owned deals
Pure Gold Jewellers launches Arabic calligraphy diamond pendants for Eid
Marks & Spencer Unveils Its Chic Linen Summer Collection
Over 114,000 benefitting now from Malabar Gold & Diamonds CSR Initiatives with S...
A Contemporary Ode to Ancient Metallurgy
Supreme Armenian Patriarch Hails UAE as Global Model of Peaceful Coexistence
Etihad ESCO signs Contracts with Sharaf Electronics to retrofit 15,000 Light Fixtures
Dubai Customs organizes first of its kind Suhur gathering for government female ...
Western Furniture announces Best Buy sale during Ramadan
Dubai Customs receives WCO executive and showcases best communication practices
Mohammed bin Rashid Space Centre opens registration for 22nd IAA Humans in Spac...
STARZPLAY: Top ten picks for Ramadan 2019
Celebrate the spirit of Ramadan and Eid at home with Robinsons
Dubai Smart City Accelerator Invites Applications for Third Cohort
Celebrate Father's Day With TUMI
Pogacar Rides Uae Team Emirates' Wave of Success With Gc Win in California
Icon Art Production invests over AED 15 million in Film, TV & Broadcasting Equipment
Grandweld Shipyards launches tenth boat of KOC fleet
Dubai Investments supports UAE's Women of Determination through social program
Um Al Quwain Police and Pure Gold Jewellers unite prisoners with their families ...
Two MEFMA members recognized at Global FM Awards of Excellence 2019
Al-Futtaim Launches SINYAR, An Emirati Talent Development Programme Focused on G...
'100,000 free Iftar Meals served by Danube Group every Ramadan'
Quran Tech by Dubai Culture inspires visitors at The Dubai Mall in a hi-tech way
SLC launches ‘Tolerance-related Legislation' awareness initiative to position th...
Celebrate Eid Al-fitr With Limitless Beach Views at Le Meridien Al Aqah
Dubai Cares successfully wraps up its Ramadan volunteering initiative with the p...
EEG Environemtnal Drawing Competition 2019
National Geographic Abu Dhabi Announces Sharjah Reserves Documentary Series in p...
The All-new Flying Spur: the Luxury Grand Touring Sedan
"The Family's Happiness and Stability"
Dubai Culture gathers the community to support ‘Well of Hope'
W Motors Joins Partner Iconiq Motors at World Intelligence Congress in Tianjin, China
Game Of Phones: 8 reasons why software should sit on the throne
Saif Al Kaabi wins men's open race in NAS Cycling Challenge, 12-year-old Issa ba...
Aster DM Healthcare strengthens presence in Oman with the inauguration of 3rd Ho...
The American Community School of Abu Dhabi Awards the Haitham Zamzam Al Hammadi Medal
Ministry of Community Development, Etihad Airways And Abu Dhabi Airports Provide...
HP and Siemens Deepen Additive Manufacturing Alliance to Advance Digital Manufac...
Dubai Municipality down Public Prosecution to retain NAS Wheelchair Basketball title