GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

A sneak peek into the brand's creative innovations for the upcoming year by Inma Bermúdez, Claus Meyers, Greyhound Original Bangkok, Ori and Zandra Rhodes amongst many other renowned brands. 

United Arab Emirates, 17 June 2019:   IKEA, the region's favourite Swedish home-furnishing retailer, gave its customers a glimpse of all the exciting upcoming collaborations with globally acclaimed artists, designers and brands for them to look forward to in 2020. The latest IKEA developments related to product designs, sustainability features, healthy living elements, food market, and much more were unveiled at IKEA's biggest event in Sweden, Democratic Design Days. This year's event focused heavily on sustainable solutions for a positive impact on people and the planet, as well as creative home solutions for small space living. 

Since 2012, IKEA has been proactively engaging in sustainability projects. IKEA is collaborating with the Spanish award-winning designer, Inma Bermúdez, on a project to clean plastic pollutants from the oceans. The collection, MUSSELBLOMMA, is made from recycled plastic, including PET plastic waste caught in nets of the Mediterranean Sea and collected by Spanish fishermen. Customers can expect bags, cushion covers, and tablecloths inspired by the ocean with geometric pattern of greens, teals, and corals. 

IKEA's sustainable ambition can also be seen in its newest food offering. IKEA and Claus Meyer, often accredited as the founder of the New Nordic Cuisine Philosophy, are teaming up for a delightful food experience offering “a modern taste of Sweden” to customers around the world. The collaboration is true to the IKEA vision and takes guests on an authentic Swedish culinary journey that demonstrates that sustainable food is not only a better choice for the planet, but also for your taste buds.

In collaboration with Greyhound Original Bangkok, IKEA visited Thailand to explore small space living and multifunctionality with an open and problem-solving mindset. Its mission was to explore innovative solutions to better living with small spaces and tight budgets as recycling, reusing and creative re purposing has become a growing trend in Asia.  Greyhound Original was a perfect match for IKEA as they are well known for combining the expressive design of fashion and street culture to using materials in new ways, reusing and repurposing it. This resulted in an interesting collection influenced by Asia, called SAMMANKOPPLA which means interconnect or unify. 

As metropolitan areas are becoming more popular and booming, living spaces are shrinking. IKEA is exploring flexible and innovative solutions that empower people to have big dreams for their small homes through a collaboration with Ori. In conjunction with IKEA, the American startup has developed ROGNAN robotic furniture for modern living where people will be able to turn small spaces into smart spaces that have all the comfort and convenience of a home. ROGNAN will help transform furniture to the function needed at the time, for example bedroom to walk-in closet, to work space, to living room.


IKEA believes that homes are a perfect reflection of the people living inside. Patterns and colours are a powerful expression of skill, personality and local culture and can alter the character of a space in many ways. They can visually change the size of a room, affect the atmosphere and are a relatively easy and low-cost way to make a change. Together with British designer Zandra Rhodes, known for her edgy and exuberant fashion lines with prints, IKEA is set to launch a new product range that will translate Rhodes's famous colorful textile prints and patterns into a homeware context. 

In 2018, IKEA launched the ‘Better Air Now' initiative with the aim of acting on a global environmental issue by turning rice straws - a harvesting residue that contributes heavily to air pollution when burned - into raw material. The first results are seen in the upcoming collection FÖRÄNDRING which means ‘change' in Swedish and illustrates the desire to contribute to positive change. 

To offer inspiring everyday tools where renewable energy contributes to a sustainable and independent life, IKEA and Little Sun, the social business who has been providing energy to communities without electricity around the world have launched a series of new products called SAMMANLÄNKAD. Together they have been developing solar panels that can be attached and connected to windows, charging docks and lights but can also provide solutions for active outdoor life. Facilitating people's lives and reducing dependency on unreliable public infrastructure is one of the main ambitions behind this collaboration focusing on solar energy. 

Apart from the above collaborations, 2020 will see the launch of exciting collections that focuses on providing solutions to the many people. One such collection focuses on bringing families together over playtime - IKEA and LEGO Group are grouping once again to develop solutions to stimulate play with children all around the home resulting in the new collection called BYGGLEK.
 
Not only is IKEA promoting healthy living in their restaurant, but it's also inclined to enable healthy habits at home. Together with ADIDAS, IKEA aims to find new smart solutions to enable people to stay active at home as well - such as how to exercise with limited space at home and how to avoid disturbing neighbours and family members. An addition to this is the collaboration with TOM DIXOM, where IKEA will be developing new products that will allow growing plants and vegetables inside and outside of homes. The aim is to inspire the many people towards healthier and more sustainable food habits. 



Posted by : GoDubai Editorial Team
Viewed 7180 times
Posted on : Monday, June 17, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Surprise Your Favourite Superhero with Gifts from IKEA
Next Story : Bedroom Decoration and Mattress Myths Debunked by IKEA
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It...
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuf...
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City ...
Think LUNETTE for an earth-friendly period
ACE launches its new and inspirational Outdoor collection
Chain Reaction
Dress for Diwali With the Rack by Kachins
Restoration by Parmigiani Fleurier -The Yusupov Egg
‘A Gift of Gold' offers at Malabar Gold & Diamonds
Handbags and Gladrags
Sandro Launches Evening Capsule Collection
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu...
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez
Unifonic empowers business to capitalize on instant messaging apps to engage wit...
Celebrate guilt-free shopping to your fullest!
VAIO returns to Middle Eastern in partnership with Nexstgo
MBRU and King Saud University in Saudi Arabia join forces to enhance academic co...
Peugeot Boxer 4x4 Concept Revealed
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the Cit...
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials ...
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Sci...
During a press conference to announce the completion of preparations of Summit t...
Dubai Land Department welcomes Saudi Minister of Housing
Victoria Beckham Eyewear Debuts New Collection for Fall 2019
Team Abu Dhabi Stars Chase Double World Title Boost in China
Headline: UAE all set for 10th edition of Annual Investment Meeting
Al Tayer Motors launches New Ford Escort in the UAE
Sofas for Lavish Lounging from 2XL Furniture & Home Decor
The S Hotel Al Barsha reveals five new food and beverage offerings
Microsoft introduces team-empowering Surface Hub 2S to UAE market at GITEX Techn...
Saif bin Zayed unveils first floating Smart Police Station
Save the Children Jordan launches TREE program “Transforming Refugee Education t...
Caparol Paints completes two decades of success, innovation and sustainability i...
Dubai Cares unveils ground-breaking Early Childhood Development (ECD) solutions ...
Ajman Opens the Largest Private Academic Hospital in the Region
Leading public, private sector organisations line up to sponsor World Tolerance ...
Halloween Celebrations at Le Meridien Dubai Hotel and Conference Centre
GITEX hosts global AI expert, international CEOs and honours retail, smart city ...
HE Hamad Obaid AlMansoori: Hazzaa has shown excellent health condition
Aquaplex with an eye on the future expansion of Specification sales, launches ne...
Cambridge Assessment English witnesses a huge demand for OET (Occupational Engli...
du, NXN, & TELUS Health Collaborate to Optimise the UAE Healthcare Sector
SCCI and UOS Announce Doubling of the Financial Value of Sharjah Chamber's Award...
Focus Softnet Launches its Artificial Intelligence Platform - AIFA at GITEX 2019
Nesma collaborates with Hytera for IoT-enabled mission critical communication te...
Ups Flight Forward Attains Faa's First Full Approval for Drone Airline
Hazzaa AlMansoori reveals post flight details in a press conference
du, Nokia & SRTIP Sign a Strategic teaming Agreement to Bring Sharjah's Knowledg...
Hazzaa AlMansoori's return to the UAE is scheduled for Saturday 12th October
The Dubliner's present Rugby Zone