GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

United Arab Emirates, 22 August 2019:  Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year's catalogue theme is ‘A fresh start' and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest. 

In its 2020 edition, the catalogue aims to launch product ranges that are affordable, high in quality and sustainable in nature for each season. IKEA has come up with innovative solutions that are relevant and have a distinct look and features.

For the IKEA solutions to resonate with people, five different homes were designed with people from different backgrounds and markets. Each of these homes showcase solutions and illustrate five emotional needs – Belonging, Ownership, Comfort, Security and Privacy. Each home has a story to tell!

Belonging is about feeling part of a group of people who accept you for who you really are and places that reflect you.

Ownership isn't just about deeds and mortgages, it's about having a sense of control over the space and place you live in.

Security is about feeling safe and grounded, not about the locks on the door.

Comfort is about feeling content and at ease in your surroundings.

And, Privacy is about having control over where and how you can disconnect and reflect.

IKEA has four upcoming seasonal launches, The Autumn Launch in the 2020 catalogue is about a fresh start as it's when the holiday period is over, people go back to their offices and kids begin the new year at school. The Winter Launch is all about ‘celebration and joy' and how to transform your home to make space for its ever-changing members and activities. Meanwhile the Spring Launch encourages people to have a ‘conscious home' with innovative new IKEA products that can be repurposed, repaired, reused, resold, and recycled. Finally, the Summer Launch looks at ‘expanded homes' and having fun with the great outdoors. 

Commenting on the launch, Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman at IKEA commented, “Our 2020 Catalogue is all about helping people put things in perspective and offer them innovative ideas and solutions to give them a fresh start. We want our customers to be able to do this every day and live by the fresh start motto. With different personalities and preferences in the UAE, we are keen to offer better solutions to the many and we truly believe that focusing on sleep to improve your life is essential, which is the essence of our 2020 catalogue.”  

At the event, IKEA also announced the results of its independent online survey that delved into the UAE's most popular scents and how they make people feel. Gathering results from over 4,000 respondents across the UAE, the survey revealed that residents prefer fresh scents with zesty, minty and fruity notes, with 55% respondents saying these triggered a feeling of happiness. 

Seventy-three per cent of respondent answered they preferred fresh scents as opposed to warm, woody and spicy scents. When it came to objects that people loved the smell of, 60% of participants called out the fresh smell of a new book, with 40% saying they enjoyed the scent of a fresh new catalogue, stating the smell of a catalogue made them feel excited (35%), happy (19%) or relaxed (17%). More than a third (37%) of people said their top scent was fruity fresh, with 29% stating that they loved zesty fresh fragrances. 

Following the research, IKEA worked with a perfumer to create a scent inspired by the feeling of freshness to tie in with the launch of its new 2020 catalogue as well as the research findings.  The scent featured various fresh top notes including Kiwi, mandarin, guava and pomegranate and base notes including blackberry, sandalwood and musk. 

Lucky guests that attended the exclusive 2020 catalogue launch were given a limited-edition ‘fresh start' fragrance to enjoy in their own homes and as a keepsake from the event. 

The IKEA 2020 catalogue is available in store now and online. 



Posted by : GoDubai Editorial Team
Viewed 10858 times
Posted on : Thursday, August 22, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : BoConcept Announces an Exclusive 25% Sale at the Villa Store
Next Story : Modular Sofa's by Boconcept
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Drops of Youth
Go Neutral with Palladio Beauty
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family
Valentine's Gifts to Fall in Love With
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor
The Tag Heuer Autavia
Corum Admiral's Cup Legend 47 Worldtimer'
Regulator at pole position
Parmigiani Fleurier creates horological history with world's first wristwatch wi...
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've a...
UAE Team Emirates Unveil New 2020 Team Jersey
SUBWAY® commemorates 2020 with enhanced customer experiences
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Pro...
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India
The Winter Youth Olympic Games Lausanne 2020
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020.
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Fest...
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Prot...
Karl Lagerfeld - S/S 2020 Urban Cycle
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift
Show your Support for Australia alongside THT – That Hair Tho
Former United Nations Secretary-General Ban Ki-moon delivers keynote speech at i...
Danube Properties completes Dh300 million ‘Royal Magical' Resortz project
Go Bold with Blue from 2XL Furniture & Home Décor'
Corum And Joachim Horsley Light Up The Folies Bergère
Valentine's Day Fashion and Gifting - Steve Madden
Kia Motors Corporation MEA appoints Memac Ogilvy for PR partnership in MEA region
Seha Leads Discussions in Pediatric Medicine
Celebration in Bahrain for Aga Khan Award Laureate “Revitalisation of Muharraq”
It's a new dawn, it's a new day, it's a new life, and I'm FELINE good
Fashion and Gifting for Valentine's Day - ECCO
ADNEC to Host the World Future Energy Summit 2020
Drive home more than just a car: Juma Al Majid offers value deals on new Hyundai...
OSN; The Only Place to Watch Golden Globe Winning and Nominated Content in the M...
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With ...
The Data Center Market in 2020: What to Expect
Schools from across the UAE to battle it out at Credence High School's annual Qu...
EEC Engie Deploys Schneider Electric's New Medium Voltage SF6-Free Switchgear Te...
Why Video Surveillance Is Great for Retailers & Consumers
Marks & Spencer Welcomes Spring with its Midi Dress Edit
C Central Resort The Palm Welcomes 2020 with its Grand Opening in Dubai
Etihad Airways and Easyjet Enter Into New Partnership
Stage set for 16th SteelFab 2020 at Expo Centre Sharjah
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah
In Giant Leap Forward, Virgin Hyperloop One Announces Technology Can Be Powered ...