GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Survey findings reveal that 9 out of 10 smart phone users play mobile games in the MENA region and among all the participants' regions, Egypt plays more often compared to others.
 
18th September, 2019:  This year, world's largest mobile advertising network - AdColony organized its must-attend event's Digital Industry Get Together for ACIS'19 in Istanbul, with over 350 leaders and 600 participants in the digital advertising industry. It was a 2-day event, hosted at swissotel the Bosphorus and captured insights from marketing professionals on topics like brand safety, ad fraud, viewability and creativity. The second edition of the event also served as a platform to network and learn. Experts discussed the latest trends, made connections with potential partners, and shared experiences in the business while shaping the future of the digital industry. 
 
Participants were spanned across over 25 countries from the Middle East to Latin-America. 
Speakers from companies like MOAT, Oracle, IAB, Adjust, Mindscapes, Kantar Millward Brown, Nielsen, OnDevice, Unilever, LEGO, Heineken, LG, Nissan, McDonald's, Visa, LinkedIn shared insights into the future of the digital advertising landscape. Keynotes and panels boasted a lineup of expert speakers who touched on various aspects of growth marketing including fraud, programmatic world and the future of marketing intelligence.
 
A few of the hot topics at the event were:
- Maximise your LinkedIn Organic Presence
- Mobile Gamers of the World Unite
- Viewability, Ad Fraud & Pre-Bid Solutions
- Going for Gold: Creating a Sustainable Future for Digital Advertising 
- KPI Oriented Measurement
- Local vs. Global Markets
 
The summit discussed topics on how are people playing mobile games and what motivates them in a safe environment and is it a good place for advertisers? Survey findings revealed that 90% of people play a game on their mobile phone per day for at least 20 minutes. Two-thirds of people play games on a daily basis - men play more sports and females play more puzzles and casual games. 
 
Majority of people play games while at home and watching TV. Young people aged between 18 to 24 play action, sport and more involved games consistently throughout the day for fun and socialization while people aged between 45 years and over play for relaxation, destress and mind exercises and peak around 8-11pm at night.
 
Egypt ranked the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. For advertisers, it is important to know that 70% of people feel mobile gaming is a safe environment for advertising as people are overwhelmingly happy when playing a game as they indulge in this activity to relax after work. Hence gaming has become a viable form of entertainment for players from all backgrounds and ages. 
 
Warrick Billingham, Regional Sales Director – MENA said, “‘Our Intelligence Summit continues to grow from strength to strength. This year over 350 of our global client and agency partners from 25 countries joined us in Istanbul to talk through the hottest topics and trends in digital. As digital ad spending increases day by day, marketers are keeping an eye on emerging trends and new ways to reach their intended audience via places to invest, areas to avoid & up-and-coming technologies.”
 
“With AdColony Intelligence Summit 2019, our main objective was to address all of these areas effectively. With a list of fantastic key note speakers, great interactive panel discussions and of course time set aside to enjoy Istanbul's hospitality, I'm sure all in attendance enjoyed themselves immensely, both on and off the field”
 
The General Manager of AdColony EMEA and LATAM Volkan Bicer said, “As AdColony Turkey, we are proud to be able to organize the second edition of our successful event, ACIS on a larger scale once again. The event is important for both Turkey and Global since we bring all the digital industry leaders under one roof for two days on a global scale and I believe ACIS'19 will change the way how global markets see Turkey and the Turkish media industry.' 



Posted by : GoDubai Editorial Team
Viewed 3642 times
Posted on : Wednesday, September 18, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Peru brings craftsmanship and exclusive designs to the region's design and hospitality sector
Next Story : Group Partnership wins back DEWA account in five-way pitch
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Enjoy Smoother Skin with the current obsession from PMD - The Personal Microderm...
A new model for the ladies enriches the Corum AC-One collection with luscious fe...
Energize & Refresh Your Skin With the Foreo Luna 2 for Men
Saint Honore Haussman
The new urban warrior unleashed - Corum injects modernity and athleticism into ...
6 Ways To Wear The Houndstooth Print
From Dubai Police's floating police station to Etisalat's Lazareth Flying Motorc...
Hamdan bin Mohammed calls on the city to be ‘In It Together' for the Dubai Fitne...
Medusa Lock Icon
Middle East Retail Forum (MRF) 2019 focused on RetailNEXT
One stop shop for classifieds and deals in UAE- QUOODO.com
This visually-impaired Emirati knows no impossible
Heritage village at Global Village offers a glimpse into Emirati traditions
Marks & Spencer Launches Its New Sleepwear Collection for AW19
OMEGA's new Museum
The Coffee Club in Al Bateen, Abu Dhabi re-opens with a refreshed new look
Choithrams Customer lends her voice to World Food Day in support of The United N...
Al Tayer Battles on in China After Aquabike Setback
More than 1,900 beneficiaries at Al Mizhar and Umm Al Sheif Islamic Cultural cen...
Expo Centre Sharjah announces winner of 1KG gold
Malabar Gold & Diamonds inaugurates its relocated outlet in Hamdan Street, Abu D...
Revving The Engines At Rallylegend 2019 With Eberhard & Co.
The Workwear Edit
Dubai-Based NRI business leader donates INR 10m to his Alma Mater to setup Innov...
Union Coop Hosts Almarai's Gifting Ceremony For the Second Time
KOBEYa - The First Japanese and Far Eastern Gluten Free Café opens in the UAE
Dubai Customs inks partnership agreement with Hawkamah Institute for Corporate G...
DAFZA contributes 12% to Dubai's foreign trade in first half of 2019
IFS lays out blueprint for new era of intelligent and autonomous enterprise solutions
Worldsteel Short Range Outlook October 2019
Alno launches new products in UAE in strategic partnership with Diemme kitchen
Diwali Feast at Purani Dilli at Four Points by Sheraton, Sheikh Zayed Road
Dubai Shopping Malls Group Announces “shop & Win Gold” Promotion for Diwali 2019
The My Perfumes Group receives the Golden Visa
Al Majid Motors Co. announces 15-day sale with generous discounts on latest Kia ...
Montegrappa Welcomes Back Hazzaa Al Mansoori and Marks the Historic Occasion by ...
Abu Dhabi Airports signs historic Memorandum of Understanding with Beijing Daxin...
Mazoon Dairy inaugurates the first biogas plant in the region
The Turtleneck Edit
Dubai Refreshment Company Wins First Prizeat the Dubai Green Industrial Award 2019
Middlesex University Dubai Leads The Way Being The 1st University In The UAE To ...
Baarish 2.0 is back by popular demand for a second run at Bollywood Parks™ Dubai
Commercial Bank of Dubai adopts the Microsoft Cloud to accelerate digitization
WCO delegation visits Dubai Customs and views latest practices
Celebrate Diwali with BurJuman
November Specials at Le Meridien Al Aqah
The new Chronoswiss Regulator Classic – All-rounder in two sizes
Hormann introduces faster and more energy efficient fourth generation garage doo...
EWEC and ACWA Power Announce the Financial Closing of the World's Largest Revers...
The House of Karl Lagerfeld Announces “A Tribute to Karl”