GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
● For the first time in its history, Maserati is opening the doors of its engineering division on Via Emilia Ovest to offer an exclusive look behind the scenes into the heart of innovation and development of the Brand.
● The new Dynamic Simulator featuring latest generation DiM (Driver-in-Motion) technology, the Static Simulator and the laboratories devoted to develop the “User eXperience”: the Brand is on the cutting edge of support technology for the development of new models.
● From the virtual product to the final result: an integrated approach that prioritizes the human factor right from the initial development phases.
 
 
Dubai United Arab Emirates - November 14, 2019:   In a surprise move, Maserati is opening the doors to an exclusive and usually off-limits location: the Maserati Innovation Lab.
 
The Brand's engineering hub, inaugurated in September 2015 and located on via Emilia Ovest in Modena, is for the first time sharing with the outside world its  fundamental role as the Brand's beating pulse, driving research technology, development and planning.
 
The Maserati Innovation Lab is a state-of-the-art facility where the cars of today and tomorrow are developed. Here, the digital processes support the product development, applying the exclusive Maserati formula which, by means of an integrated approach, prioritizes the human factor right from the initial phases. Concern with customer needs has been scrupulously incorporated into the virtual simulation process thanks to an exclusive mix of hardware and software.
 
The digital processes supporting product development take place in three major areas: the Static Simulator, the latest generation Dynamic Simulator featuring DiM (Driver-in-Motion) technology and the “User eXperience” development labs.
 
The Product Development hub (or Technical Department) employs more than 1,500 technicians (divided into the Modena offices in Via Emilia Ovest, in Viale Ciro Menotti, via delle Nazioni, in the headquarters of Grugliasco and Balocco). At its headquarters in Via Emilia Ovest covers a total area of 33,744 square meters (of which 14,000 square meters are covered and 19,744 square meters uncovered). More than 1,100 people carry out their activities, the majority of which are engineers, representing 17 different countries.
 
The environment is comprised of a very young and dynamic workforce of an average age of around 37 years. Almost half of the employees are under 35 and 20% are under 30. The organization has grown considerably in recent years, attracting top graduates from the best Italian universities, including those that collaborate with Maserati.
 
 
Static Simulator
 
The Static Simulator is the starting point for every experience in the Maserati realm of simulation.
The system is composed of a cockpit, three projectors and high computational power. It is a simple system that helps engineers, from the very initial phase of the development process, obtain immediate feedback from the driver, and makes a major contribution to new model validation. 
In particular Maserati engineering ensures a driver-centred strategy even during virtual development, by creating a link between the Hardware In the Loop (HiL) methodology and the simulator. Using this approach, real subsystems such as steering and braking, ABS and ESC can be added in, to create tests that connect physical and simulated components to provide a test-bed for developing all the characteristics of a new vehicle. Last but not least, driver assist systems can be developed, trialled and validated in a safe environment by reproducing the complex scenarios which may arise anywhere in the world. 
 
 
Dynamic Simulator with latest generation DiM (Driver-in-Motion) technology
 
The Dynamic Simulator featuring latest generation DiM (Driver-in-Motion) technology, the most modern and advanced exemplar found in Europe, supports the Maserati engineers in the development of all the new models. The Dynamic Simulator incorporates state-of-the-art technology and enables full exploitation of systems' integration thanks to the evolution of proprietary control strategies, cutting development times and costs. It also helps to reduce the number of prototypes and ensures that the Virtual Sign-Off is very close to the final product.
 
With various directions of movement, this tool generates an effective driving experience, emulating in a virtual environment the driving dynamics of a car in the real world on a wide variety of road surfaces or contexts, including the world's top international racing circuits. 
The simulator makes it possible to test cars on various racetracks on the same day. Modifications to the vehicle can be made with a few simple clicks and this greatly simplifies the analysis of the data gathered.
 
The majority of simulators utilize six actuators in order to offer six “degrees of freedom”. The innovative dynamic simulator used at the Innovation Lab takes full advantage of nine actuators, thanks to which it can utilize 3 degrees of freedom with the lower platform and 6 with the upper one. In this way it can offer in total 9 degrees of freedom to accurately reproduce the driving characteristics of a car. All of this enables the engineers to precisely analyse the dynamics of the car, in addition to driving performance and comfort, all on the same moving platform.
Another particularly interesting characteristic is a very thin cushion of air which makes the entire platform float over the pavement, enabling dynamic, silent and continuous movement thanks to the electric actuators.
 
The Dynamic Simulator featuring latest generation DiM (Driver-in-Motion) technology offers tried and tested technology that makes it possible to achieve a 50% reduction in time-to-market for new cars, to carry out 90% of all development on the simulator and to reduce by 40% the use of physical prototypes.
 
Using the simulator makes it possible to study and emulate the electrified vehicles included in Maserati's future plans even before physical tests become possible. Thus, the new opportunities offered by this different propulsion method can be analysed and explored in ways that keep the Maserati DNA absolutely intact.  Weight distribution and the location of the centre of gravity have been effectively optimised thanks to the scope for testing hundreds of different configurations. A centralised logic that guarantees all the car's active contents and its electric traction has been developed, maximising dynamic performances since the entire car provides an integrated reaction to all inputs from the driver. 
Particular care has been focused on exploiting electric motors' vast potential in terms of power and rapid response. 
 
The “User eXperience” development labs
 
The “User eXperience” development labs are fundamental in the design of the human-machine interfaces, one of the major challenges of the latest Maserati development projects. 
 
The rapid evolution of connectivity and the use of driver assist systems, combined with electrification, generate a vast number of scenarios for multisensorial interaction with the vehicle, which are often completely new and require state-of-the-art tools for managing their extreme complexity, to take full advantage of all the opportunities and deliver a unique user experience, with competitive development times and costs. 
 
The Maserati driver simulator hub includes a lab dedicated to vehicle ergonomics, enabling accurate reproduction of driving posture, visibility and interactions with the on-board controls and displays, and where the vehicle under development can be driven in any scenario with the utmost realism. 
The integrated design of the user experience is aided by the effective, coherent visual, acoustic or haptic alerts in highly automated driving mode, from the level of distraction generated by the most frequent operations to the accessible layout of the controls, and full information in the different driving modes. 
The ergonomics lab is completed by a set of sophisticated, specialised instrumentation to analyse the various issues that contribute to the user experience. 
 
Two examples: the skylight simulator, designed to reproduce lighting conditions at all times of day, at any point in the year and at any latitude. Here there is an in-depth focus on reflection problems, to avoid disturbance at the wheel while still providing solutions with attractive shapes, materials, finishes and colours. 
The psycho-acoustics lab where the soundtrack of future Maseratis is developed: the acoustics of the controls, the audio alerts, the driver assist systems and .... much more! 
 
The 'User eXperience” development labs support the integrated development of ergonomics, the human-machine interface and the vehicle's perceived quality for genuine 'user-centred design' dedicated to delivering the distinctive Maserati user experience.



Posted by : GoDubai Editorial Team
Viewed 3776 times
Posted on : Thursday, November 14, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Saudi Driver Takes Overall Autos Lead as Docherty Penalties Put Mare in Charge of Motos
Next Story : Maserati, the future is now
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection
VINOPURE Purifying Gel Cleanser
Harmesh Jewellery National Day Collection
Maserati's innovation on board the Multi 70 trimaran: the technical partnership ...
Research by Lipton Finds That One in Three 18-34 Year Olds Feel Lonely And Revea...
Gennaro Esposito Receives “Michelin Chef Mentor 2020” Prize
Sunny Leone unveils the cover page of Filmfare magazine's December issue
PACE to Space
TAG Heuer launches 2 new timepieces in honor of Formula 1 legend Ayrton Senna
The Luxury Closet's Commitment to a More Sustainable Fashion Future to Change th...
With a mission to make water available everywhere, S4SUN by DAB makes its debut ...
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlets in Bur D...
Ports Customs and Free Zone Corporation celebrates the 48th National Day
Corum Golden Bridge Round 43 Art Deco
Travel Diaries - ECCO Shoes and Accessories
Kate Spade New York - Holiday 2019 Collection - December Edit
J.D. Power announces 2019 UAE Sales Satisfaction Index
Expo 2020, infrastructure projects driving growth of Dubai's construction sector
Arabic version of Zoho Creator launched to help businesses create custom applications
Master Chronometer: Raising Standards
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival
Huge White Friday Deals Coming to Dubai Festival City Mall
Union Coop Pays Tribute to the Martyrs on Commemoration Day'
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Pas...
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki
Dubai Health Authority wins several local, regional and international awards.
Al Dhafra residents learn about nuclear energy and Barakah plant progress at ENE...
Cisco Advances Solutions to Simplify Cybersecurity Processes in Saudi Arabia
Trading Enterprises announces the arrival of the new S60 premium sports sedan i...
Kids Eat for Free This National Day Weekend at Freddy's Frozen Custard & Steakburgers
Emirates Post issues commemorative stamps to celebrate the UAE 48th National Day
The Department of Culture and Tourism - Abu Dhabi Launches the 2nd Edition of Al...
Dubai Festival City Mall Predicts Biggest Celebration of UAE National Day Yet
Luxury Wedding Gifts from 2XL Furniture & Home Décor'
Robinsons celebrates UAE National Day with leading Emirati brands and a host of ...
Revive Your Haute Couture Collections with Champion Cleaners VIP Couture Cleanin...
du Launches The UAE's First Unlimited Postpaid Power Plan with Unlimited Everyth...
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanu...
Zambian President affirms commitment to bolster UAE ties
Dunecrest American School Celebrates the UAE National Day
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation
China Homelife the Largest China Sourcing Platform Set to Showcase a Wide Variet...
Gulf Medical University Provides 220 Healthcare Professionals to the Healthcare ...
Spice Up with Shades of Brown from 2XL Furniture & Home Décor
MG Motor launches its first electric vehicle for the Middle East at the 5th Int...
Italy breaks ground for its Pavilion at Expo 2020 Dubai
Dubai Cares delegation visits Vietnam to launch a three-year program that addres...
UAE Ministry of Energy and Industry launches Emirates Nuclear Technology Center ...
Celebrate the 48th UAE National Day at Dalma Mall
Innovative Solutions in Construction Industry are Key to District Cooling Energy...