GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• Pioneering technology could help reduce the health risks caused by sitting down too long
• ‘Morphable' seat system continually adjusts to optimise customer wellbeing on long journeys
• Micro-adjustments made by series of actuators in seat foam simulate the rhythm of walking
• Research forms part of Jaguar Land Rover's commitment to make societies safer and healthier
 
 
 
Thursday 16th January 2020, Dubai, United Arab Emirates – Jaguar Land Rover is developing the seat of the future - a pioneering shape-shifting system designed to improve customer wellbeing by tackling the health risks of sitting down for too long.
 
 
The ‘morphable' seat, being trialled by Jaguar Land Rover's Body Interiors Research division, uses a series of actuators in the seat foam to create constant micro-adjustments that make your brain think you're walking, and could be individually tailored to each driver and passenger.
 
 
More than a quarter of people worldwide – 1.4 billion – are living increasingly sedentary lifestyles*, which can shorten muscles in the legs, hips and gluteals causing back pain. The weakened muscles also mean you are more likely to injure yourself from falls or strains. 
 
 
By simulating the rhythm of walking, a movement known as pelvic oscillation, the technology can help mitigate against the health risks of sitting down for too long on extended journeys with UK drivers covering an average of 146 miles every week**. 
 
 
Dr Steve Iley, Jaguar Land Rover Chief Medical Officer, said: “The wellbeing of our customers and employees is at the heart of all our technological research projects. We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe.”
 
 
Jaguar and Land Rover vehicles already feature the latest in ergonomic seat design, with multi-directional adjustments, massage functions and climate control fitted across the range. Dr Iley has also issued advice on how to adjust your seat to ensure the perfect driving position, from removing bulky items in your pocket, to shoulder positioning and from ensuring your spine and pelvis are straight to supporting your thighs to reduce pressure points. View the video here.
 
 
The research is part of Jaguar Land Rover's commitment to continually improving customer wellbeing through technological innovation. Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.
 
 
Together, these efforts are driving towards Destination Zero; Jaguar Land Rover's ambition to make societies safer and healthier, and the environment cleaner – a responsible future for our workers, customers and communities around us. Through relentless innovation, Jaguar Land Rover is adapting product and services to meet the rapidly-changing world.



Posted by : GoDubai Editorial Team
Viewed 4758 times
Posted on : Thursday, January 16, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Volvo Cars and China Unicom collaborate on 5G communication technology development in China
Next Story : HINO trucks dominate the UAE's fuel delivery sector
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
AIGNER - Mother's Day
Why User Experience is Essential for Travel Business Growth?
Foreo Reveals Red Carpet Secrets for Fresh & Glowing Skin
Tissot T-Wave Bicolour Glamour always!
Hot SS20 New Launches From Rodial For Your Make-Up Kit
Foreo Set to Break the Beauty Stratosphere According to Experts
ASICS Spring / Summer 2020 Collection
COLOR WOW Launches EXTRA Mist-ical Shine Spray
Mother's Day Gift Guide 2020
Offering a Better Insight Than Stocks
St Valentine's Day'
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakh...
6 Trends That Will Dominate Beauty in 2020 According to Foreo
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb!
Race Day Edit
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnersh...
Best Gifting Picks for Him & Her This Valentine's Day From Grand Optics!
V-Motif Western
Max Mara Valentines Special
Ortendahl Makes Team Abu Dhabi Debut in Kuwait as Al Mulla Launches Bid for Thi...
5 Ways To Bring Spring's Top Trends Into Your Wardrobe
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE
City of Gold Rewarded 200 Jewellery Shoppers With 4 Million Worth of Dubai City ...
Rado True Thinline Les CouleursTM Le Corbusier'
Corum Admiral's Cup Legend 47 Worldtimer'
Cisco Accelerates Applications in a Hybrid Multicloud World
Union Coop to Sponsor the FAZZA Championships for People of Determination 2020
Kim Clijsters To Begin Her Comeback at Dubai Duty Free Tennis Championships
AS World Group Global Roadshow Promotes Expo 2020 Dubai at 33rd African Union Su...
SPORTMAX 50th Anniversary Capsule Collection
Dairy Has the Nutritional Credentials to Meet Snacking Boom Driven by a Health &...
Italian Food Exports to the UAE Increases by 11%, Reports ITA Ahead of Italian P...
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program
Japanese Driver Takuma Aoki Joins the Jaguar I-pace Etrophy Series With Team Yok...
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait
Aston Martin DBX Makes First Public Appearance in UAE
Arla Foods Introduces New Baby&me Organic Products to Saudi Arabian Market
Samsung's New Galaxy S20 Now Available for Pre-Order in the UAE
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range
Marks & Spencer, Britain's Best Loved Denim
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening...
Spring is in the Air at West Elm
Mother's Day Gifting - Steve Madden
Samsung Introduces Galaxy S10 Lite and Note10 Lite in the UAE
Now at IKEA Dubai you can buy with your time. IKEA's latest innovation converts ...
Building on the Success of Last 25 Years, Nikai Group Continues Its Growth by Co...
A Limited-time-only Hangout Space Has Launched at City Centre Sharjah
Yahsat Receives Commendation for Its Participation at National Science, Technol...
Parmigiano Reggiano Consortium Participates in Gulfood
Sharjah Crown Prince Inaugurates the 22nd National Career Exhibition at Expo Cen...