GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Middle East region witnesses significant rise due to increased demand for organic products  
  • Global Organic Milk market estimated to reach USD 5643 million by 2025, from USD 4423.5 million in 2019

 

February 11, 2020:  Arla Foods, a leading international dairy company has introduced its new range of Arla® Baby&Me® Organic supplements to the Kingdom of Saudi Arabia following increased demand for related products in the Middle East with a launch event at Park Hyatt Jeddah – L'azurde Ballroom, held recently.

 

The multinational cooperative's experience in infant nutrition dates back three decades, with Arla producing, supplying and developing infant formulas for the world's leading infant milk formula (IMF) brands throughout that time, while its milk production history spans more than 130 years. According to a recent report from the Market Research Report Store, the Organic Milk market is expected to register a compounded annual growth rate of (CAGR) 6.3 per cent. In terms of revenue, the global market size will reach USD 5643 million by 2025, from USD 4423.5 million in 2019.


The products unveiled at the launch included: Mom Formula – for expecting mothers; Infant Milk Formulas; Multi-grain porridges – 4 months and above; Pouches/fruit and vegetable porridges – 6 months and above.


Rasmus Malmbak Kjeldsen, Senior Vice President of Arla Foods Middle East & North Africa, said: “The Middle East region has seen a significant rise in demand for organic products and retailers have in turn demonstrated a growing interest in stocking organic baby produce. As one of the world's leading producers of organic dairy products, we are delighted to supply parents in the Kingdom of Saudi Arabia with our range of Arla® Baby&Me® Organic products.”


Kjeldsen continued: “For milk to be labelled as organic, the farms must meet standards set by EU law on animal welfare, caring for wildlife, sustainability and production quality. This includes being free from preventative antibiotics and artificial hormones used to increase the milk production of cows, ensuring cows are fed a 100 percent organic diet, prohibiting the use of pesticides or artificial fertilizers on all feed crop, and making sure cows graze at least six hours per day from April to November. Essentially, we at Arla recognize that safety, trust and consistent high quality are vital to consumers. In line with this, we can trace the milk back to the individual farm, establish the cause of any problems and act accordingly, prevent and correct, and guarantee transparency throughout our entire value chain.”


Hassan Naja, Head of Arla Child Nutrition, MENA, said: “Today, we are taking forward Arla's decades of expertise in infant nutrition, into homes in the Middle East. Our pure Arla® Baby&Me® Organic Milk Formula is not only for babies, it's also for pregnant women, providing inner strength to ensure a healthy and happy motherhood. We are not just aiming to deliver organic mother and infant milk formulas and weaning food products to a new region, our mission is to provide a 100% organic, natural foundation for the next generation's all-round development for a stronger future.”


Faisal Bokhari, VP at Arabian Trading Supplies, a member of M.Y.Naghi Group, said: “We are truly delighted to build a partnership with Arla Foods as we recognize the importance and the need for organic baby food products in the Kingdom. Arla® Baby&Me® Organic is a perfect match for us and, with the support of all our team members, we have successfully launched the brand. It is now available in many key cities in the Kingdom.”


Arla's Baby&Me® Organic range will be launched in Kuwait and the United Arab Emirates simultaneously as part of the company's regional phased approach. 



Posted by : GoDubai Editorial Team
Viewed 6484 times
Posted on : Tuesday, February 11, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Leading Nutr...
Next Story : Healthy Farm Targets 500,000 Consumers with Enhanced Plant-Based Portfolio in 2020
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C ...
Kristina Fidelskaya Press Release AW2020
Maybelline's Falsies Lash Lift Make Their Way to the GCC
Top 13 Features of the HONOR MagicWatch 2
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Preventio...
Slip into style at home with Steve Madden
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Herita...
Dubai Health Authority Partners With Twitter to Provide Health Information on CO...
Realme Set to Launch Its Latest Range of Smartphones in UAE
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE
Keeping the Community Safe and Informed on COVID-19
Union Coop to Operate 24 Hours With All Goods Available
Sportmax Leather Trend SS 2020
Horological Machine N°10 ‘Bulldog'
Brighten Up With Marina Rinaldi
Carrefour Statement – Opening Hours
Max Mara Bridal 2020
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning
Deema Ajlani Ramadan Capsule Collection, 2020
Perfect Polka Dots
Chronoswiss Timemaster 150'
SCCI Provides Online Attestation Services for All Transactions
The Department of Culture and Tourism – Abu Dhabi Closes All Cultural Sites in t...
Ralph Lauren Collection Spring / Summer 2020
At Home in Karl Lagerfeld
"Stay Home" Instagram Sticker Launches in the UAE
Airbus Announces Measures to Bolster Liquidity and Balance Sheet in Response to ...
Huawei Mobile Services To Explore The Ultimate Potential On HUAWEI P40 Series
NYUAD Researchers Develop New Tool for Performing Cancer Liquid Biopsy and Study...
Etihad Airways to Temporarily Suspend All Services to and From the UAE Following...
Kitchen Appliances Designed With Cleanliness at the Forefront
Emirates Post Group Company Hosts First Remote Board Meeting to Discuss Ongoing ...
Winnie Harlow x Steve Madden Collection
LG Oled TV Again Takes Top Honor at Prestigious Red Dot Design Awards
Schneider Electric Launches Two New UPS Solutions for IoT and Edge Computing App...
Dubai Chamber Urges the Private Sector to Implement Remote Working for Their Emp...
Marks & Spencer Introduces Its Cosy Loungewear Collection for Men
Adamas Motors LLC, One of the First Automotive Dealer's in the United Arab Emira...
A Vast Majority of UAE Working Professionals Claim the Coronavirus Has Impacted ...
Top Personal Trainer Thanks Dubai Sports Council for “Be Fit, Be Safe” Campaign
Natuzzi's Ergo Collection, A Tribute to Mother Nature
What Are the Effects of the Covid-19 Pandemic on Private Healthcare Insurance an...
Expo Centre Sharjah Adopts Several Precautionary Measures at Headquarters and in...
Transform Your Home With Wellness Inspired Pieces From Marks & Spencer
The Methods That Must Be Followed to Avoid Infection With the Corona Virus COVID-19
Al Bastaki: Union Coop Confirms Commitment to International Standards During the...
Etihad Cargo Deploys Cargo-Only Boeing 787s to Complement Freighter Fleet and En...
Pirelli: Cancels Planned 2021 Pirelli Calendar 100,000 Euro Donated to Initiativ...
Hormann Launches Fast Doors Suitable for High Temperature Changes