GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• With ‘Buy With Your Time' campaign, the time spent going to IKEA can be used to purchase products across the IKEA collection.
 
 
 
Dubai, UAE, 12 February 2020:   Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. 
 
IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai's second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. 
 
In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all the time and effort they have invested over the years getting to IKEA with a novel way of paying for products. 
 
Called “Buy With Your Time”, IKEA changed their product prices into “time currency” prices based on the average Dubai salary*. It meant that customers were able to buy products with all the time they have spent over the years travelling to IKEA. 
 
Thanks to GOOGLE MAPS TIMELINE, a function that records past routes taken, customers were able to show how many minutes they had spent on previous IKEA journeys. This accumulated time was converted into currency to allow customers to spend it on IKEA products.
 
Before the birth of this campaign, we realised two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city centre. We think it's only right to reward our customers' efforts by repaying them for the time spent reaching us. It's our way of helping the Dubai community make the most of every minute.
 
Through this activation, IKEA demonstrated that to be close to your people, you don't have to be next to them. By simply adapting to their needs, you can delight, reward and earn their continued loyalty. 



Posted by : GoDubai Editorial Team
Viewed 5673 times
Posted on : Wednesday, February 12, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Spring is in the Air at West Elm
Next Story : Heart-Winning Accessories from 2XL Furniture & Home Décor
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C ...
Celebrate Mother's Day #WithLove
Caring for Dry Hands After Frequent Washing
Versus Rue Denoyez VSP1U0319
Kristina Fidelskaya Press Release AW2020
Mattify Your Life With Foreo's UFO Activated Mask
Maybelline's Falsies Lash Lift Make Their Way to the GCC
Longchamp Introduces the Iconic Eyewear Styles
Chronoswiss Sirius Chronograph Moon Phase'
A CEO Plan for Coronavirus: Actions to Take Now
At Home Anywhere: Rachael Lynn's Guide to Feeling at Home Wherever Life Takes You
Mark the Advent of the Blessed Month of Ramadan With the Islamic Calendar Watch ...
New 5G Nokia Smartphone Unveiled as Portfolio Expands – Ensuring a Nokia Phone i...
Marina Rinaldi Mother's Day Gift Edit
Ajman Sewerage Cuts Service Fees by Up to 100 Percent
A More Hygienic Life With Steam Technology
Urgent Emergency Support Requested for Airlines
Etihad Airways Eases Travel Plans by Introducing Etihad Credit
Record Breaking 7 Million Cambridge English Exams were Conducted in 2019
Zoho Offers Emergency Financial Relief to Its Small Business Customers
Top 13 Features of the HONOR MagicWatch 2
Slip into style at home with Steve Madden
Terminal Moves at Abu Dhabi International Airport
What Parents Need to Know About the Coronavirus
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Preventio...
Realme Set to Launch Its Latest Range of Smartphones in UAE
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE
Senior Citizens and People of Determination to Benefit From Free Delivery by Emi...
A Perfect Blend of Technology and Style: INFINITI of Arabian Automobiles Offers ...
MBRSC Commemorates Isra Wal Mi'raj with A Satellite Picture of Al Aqsa Mosque
Union Coop to Operate 24 Hours With All Goods Available
Marina Rinaldi by Roksanda SS 2020 Wearing Art
BenQ Encourages Healthy and Engaging eLearning Environment at Home & Classrooms
Jaguar Land Rover Confirms Temporary Suspension of Production at UK Manufacturin...
Sportmax Leather Trend SS 2020
du Increases Internet Speeds Up to 500mbps for Free to Meet All Customer Communi...
Conference Call Chic – Taking Style Tips from The Duchess of Cambridge
Dubai Health Authority Partners With Twitter to Provide Health Information on CO...
NYUAD Researchers Develop New Tool for Performing Cancer Liquid Biopsy and Study...
Carrefour Statement – Opening Hours
Deema Ajlani Ramadan Capsule Collection, 2020
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Herita...
Twitter Expands Its Safety Rules in Relation to COVID-19
Al-Futtaim Provides up to Three Months' Rent Free Support for its Mall Tenants w...
Dubai Chamber Activates Its Role as the Voice of the Business Community to Suppo...
Keeping the Community Safe and Informed on COVID-19
Crate and Barrel's Spring 2020 Collection Invites Us to Live in an Artist's Studio
Horological Machine N°10 ‘Bulldog'
National Food Products Company Reassures Nation of Continued Food and Beverages ...
Kitchen Appliances Designed With Cleanliness at the Forefront