The introduction of this campaign has ensured that the footfall on Monday is close to that on weekends
Al Ain, 17th February 2020: As part of its ongoing commitment to provide its shoppers with the best shopping, entertainment, and dining experience, Bawadi Mall, the largest shopping mall in Al Ain, launched the Happy Monday Campaign in December. The unique campaign is still running every Monday and will continue for the whole of 2020 and years to come.
Speaking about the success of the campaign, Bassam Saleh, Director of Marketing, Bawadi Mall said, “We created this campaign to have a midweek destination here in Al Ain, and have made an impact by bringing about a change in people's lifestyle through this new campaign. Originally, this campaign was created to support our tenants to drive more footfall and increase their sales, and I must say that we have received positive and happy feedback from our participating tenants in terms of the footfall and sales, as well as from the customers. The introduction of this campaign has ensured that the footfall on Monday is close to transactions and customers on weekends.”
Mondays at Bawadi Mall are not only a normal midweek day with regular shopping level, but has more visitors than other midweek days, drawn by some family / kids' entertainment and food offerings. Bawadi's Happy Monday campaign has made the mall a destination for good deals, visitors can play, watch movies, shop for groceries and have a great meal with special deals.
The 145,000-square-metre Bawadi Mall, Al Ain's ultimate shopping, dining, and leisure destination, houses more than 400 outlets, including regional and international retail brands of fashion, food, and jewelry. Bawadi Mall boasts a 18,000-sqm state-of-the-art Family Entertainment Centre, which features a range of fun activities, from roller coaster ride to ice skating; eight movie theatres; a 16-lane bowling alley; a distinctively rich food court; and several casual dining alternatives offering delicious varieties of cuisines.