October 25, 2021: From Justin Beiber and Diane Keaton's Collabs tease to finally getting desktop uploads (creators, how are we feeling?), it was a big week for the Instagram community. Instagram is always working on giving creators new ways to tell their stories, connect with their audiences and express themselves. These new exciting updates to the platform are geared towards making the Instagram experience more fun, dynamic and collaborative!
Here's what dropped:
Collabs: Collaborating is a huge part of how people connect on Instagram. To make that easier, Instagram launched a new way for people to co-author Feed Posts and Reels, called Collabs. From the tagging screen, you can now invite another account to be a collaborator on the post or reel. If they accept, both accounts will appear in the post or Reels header, and it will be shared to both sets of followers. The post or Reel will live on both Profile Grids and have a shared view count, like count, and comment thread.
Superbeat + Dynamic/3D Lyrics: Turn any Reels into an immersive performance with Superbeat and Dynamic lyrics. Superbeat intelligently applies special effects to the beat of the user's song. Top it off with Dynamic or 3D lyric, two new lyric effects that display on-screen song lyrics for people to perform with, flow with the groove, and make their Reel more engaging. Spend less time editing and more time creating and sharing.
Feed Creation on IG Desktop Web: This has long been requested by our Instagram community and we globally launched the ability for people to post photos and videos under one minute in length in a desktop browser directly to Instagram. Hurrah!