-Customer service and unrivalled product range delivers success in record time-
12 November 2012 Dubai: Just 12 months after launching, www.mumzworld.com, the Middle East's largest bilingual online marketplace for everything mother, baby and child, has established itself as an undisputed e-commerce leader in the region. With over 1.2 million unique visitors to the site over the past year and a 62 percent re-purchase track record, the website has earned a reputation for excellent customer service, unrivalled choice and range of products, and a position of influence in a market of high potential.
As one of the fastest growing markets in the world, GCC internet use has grown a staggering 1,500 percent since 2000, from a mere 1.2million back then to more than 19 million people today. According to IMRG International, the industry association for global e-retailing, e-commerce and e-business are crucial drivers for both the world and regional economy, growing around 20 percent per annum. In the GCC revenues generated through e-commerce in 2011 totalled more than $5 billion.
Launching in October 2011 with an initial offering of 15,000 products, www.mumzworld.com today sells more than 60,000 items and has become the online shop front for over 300 leading regional and international brands in the mother, baby and child segment. Offering the widest choice of mother, baby and child products at the best prices in a faster, easier and more effective manner, Mumzworld has attracted a loyal following, enjoying a product return rate that is amongst the lowest in the industry and with 73% of users buying from the site more than twice .
With physical operations in both the UAE and the Kingdom of Saudi Arabia, Mumzworld now enjoys customer traffic from more than 20 countries around the world. Although the majority of orders are received from GCC and North African countries, orders are also received from as far afield as the US, UK and South Africa.The site's community value has been further endorsed by direct links to www.mumzworld.com on two of the Arab world's biggest and most influential community portals for women.
Mona Ataya, CEO, www.mumzworld.com said: “It's been an exciting and whirlwind twelve months. When we launched last year, we wanted Mumzworld to become synonymous with everything mother, baby and child. We now offer more products than any other online or offline store in the region, with many available exclusively through our site. Interestingly we are now being approached by a number of global brands to act as their official distributor, both online and for their bricks & mortar retail stockists around the region. This really demonstrates Mumzworld's standing and reach in the market.”
Ataya continues: “To capitalise on the growth in regional e-commerce, it's been vital to build a trusted brand. Our research shows that many shoppers are concerned about poor customer service and the security of shopping online. We have been determined from the very start to put the needs of our customers first, going above and beyond to source one-off products for customers, personal follow ups to ensure a delivery is made on time, and helping many a time-poor new mother navigate the many choices she has to find the perfect product for her new-born baby.”
The site already offers unique services to its users, including a gift registry for baby showers and birthday parties, live Q&A sessions with industry experts and product comparison features. This innovation and adaptation to the needs of its customers remains a key focus for Mumzworld in its second year.
“The e-commerce industry is fast paced and we never stop adapting our service, our platform and our range of products. We have used this past year to learn, to test and to understand what our consumers want and need. We have a team of technicians working on our site to make it more intelligent and user friendly, introducing new features that will help empower parents by offering them a more informed choice. We will continue to ensure that a Mumzworld shopping experience is better than any other online or offline experience, by offering the widest range of global best selling and award winning products, as well as exclusive products not found in any other store in the region. We will also continue to engage with our customers both on the site and through community events to offer the best advice, assistance and support we can,” said Ataya.