What happens if you don't advertise - Nothing! Whoever made that statement - most probably he was selling advertising – I must say he is absolutely right!

If you want success you require advertising. Well, one need not spend huge amounts on advertising. The amount should be relevant to your gross sales. Obviously large corporations spend large amounts to advertise because they receive millions of Dirham in return on their investments.

Very few ... Read More

The advertising market in the UAE is very active and aggressive and can make a big difference to your business. The purpose of advertisement is not just to create a brand but to persuade the consumer to recognize it as a brand. If you are thinking of advertising, this column is just for you and will give you a brief idea about advertising and its benefits.

One should ask the following four key questions when planning an advertising ... Read More