Essence Unveils Kingdom of Essentia: A New Era of Immersive Experiences in the Roblox Metaverse

The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen Z and Gen Alpha.  Introducing Kingdom of Essentia At the heart of this experience lies the Kingdom of Essentia – a vivid, seasonal universe designed to celebrate diversity, creativity, and teamwork. Players are invited to explore visually stunning islands, each inspired by a different season, and embark on exciting missions to defeat the Evil Gray, a force representing ......read more

Get the Look: Cynthia Erivo's Golden Globes Glam by Benefit Cosmetics

By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics   Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet.   See below for a full breakdown from Joanna on how-to achieve this red-carpet ready look at-home.   Skin Prep:   Step 1: First, Joanna Simkin prepped Cynthia's skin with The POREfessional Matte Primer to prime her base and blur her pores. Joanna focused the product on the center of Cynthia's cheeks for perfectly blurred and mattified skin.   Concealer:   Step 2: Next, Joanna ......read more

Catrice's Hottest Bestsellers in MENA – Flawless, Vegan & Affordable Beauty

Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best of Catrice: Your Full-Face Essentials! Catrice HD Liquid Coverage Foundation Lightweight, full coverage with a matte, airbrushed finish. Long-lasting and oil-free—stays fresh for 24 hours. Available in 6 shades to match your skin tone! Glossin’ Glow Tinted Lip Oil Hydrating, non-sticky formula with a sheer, glossy tint. The perfect blend of lip care and color for everyday wear. It comes in 4 vibrant shades GO Big. Go Bold. Mascara Collection Go ......read more

Your Hair Deserves Its Own VIP Routine!

New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil -  the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it gets exciting: the art of oil concoction. This trending hair care ritual lets you mix and match oil variants to maximize nourishment and address your hair’s unique needs. ✨ Listen to Your Locks – Whether your hair craves hydration, repair, or shine, Vatika’s enriched oils offer a variety of blends packed with the goodness of natural ingredients like olive, coconut, almond, blackseed, onion, and avocado. ✨ The Power of Personalization – Create your own ......read more

Benefit Cosmetics is revealing its New Brow product: Mighty Fine Brow Pen

Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. Shake it up & flick onto clean, dry brows to build your own MIGHTY Fine moment. HOW-TO-BRÖW Shake, shake, shake! Hold the brush perpendicular to brows to get the finest lines. Flick upwards onto clean, dry brows. THE (MIGHTY) FINE PRINT Easily fills in sparse areas Rich color Brows look defined FIRST triple-tip brush pen on the market FINEST triple tip brow pen available (0.1 mm!) 3 superfine 0.1 mm lines in 1 stroke!   24-hour longwear Waterproof ......read more

Stepping Into The Spotlight - How Hollywood's Glam Squad Became Award Season's Hot Topic

(Selena Gomez’s glam squad shared their post-Globes routine with the LYMA Laser before getting her ready for the red carpet) (MUA Holly Silius is a committed LYMA Laser user and also used it on Emma D’Arcy to achieve her fresh luminous look) Sounding the red carpet klaxon for the awards season ahead, Sunday January 5 marks the 82nd Annual Golden Globes but this year, the focus isn't just on the stars. It's the ultra-skilled heroes behind the red carpet’s most iconic beauty looks, the playfully termed, ’celebrity glam squads’ who are drawing global attention. Whether it’s the meticulous makeup looks of Hung Vanngo who travels the world alongside Selena Gomez, Chris Appleton’s big-time blow dries constantly called for by the Kardashians and HRH Jennifer Lopez, or the trendsetting ......read more

Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays

Dubai, 26th  December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a curated selection of fragrances that blend timeless elegance with unique character. Be it a thoughtful present for someone special or a fancy treat for yourself, these five aromatic perfumes are bound to leave a lasting impression. Qasida Dahabia A unisex fragrance with zesty bergamot and orange, floral hints of rose and jasmine, and a warm base of musk and vanilla. Versatile for any occasion, it’s perfect for adding a touch of elegance for any celebration. Price: 236.25 ......read more

SHEGLAM and Lifestyle at Centrepoint Mark One Year of Partnership in the Middle East

Join the celebration from 19 Dec – 2 Jan at Lifestyle at Centrepoint Store in City Centre Mirdif for exclusive promotions and exciting product launches December 19th, 2024 – Global beauty giant SHEGLAM proudly marks its first anniversary in partnership with Lifestyle at Centrepoint, celebrating a year of redefining beauty retail in the Middle East. This milestone commemorates the brand’s commitment to empowering beauty enthusiasts in the region with high-quality, innovative cosmetics while strengthening its position as a leader in the Middle East’s beauty market. Over the past year, the partnership between SHEGLAM and Lifestyle at Centrepoint has brought customers an immersive and personalized shopping experience, merging convenience with the latest beauty trends. Launched as the world’s first ......read more

Extreme Lashes, Extreme Style: essence Goes Bold and Blue for the New Year

essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your lashes pop, the I LOVE EXTREME BLUE crazy volume mascara is the perfect way to add a touch of excitement to your makeup routine. The striking blue hue is perfect for anyone ready to experiment, stand out, and embrace their unique style. The long-lasting formula glides on smoothly, adding intense color and gravity-defying volume that stays put. It’s more than mascara—it’s an invitation to be fearless, playful, and unapologetically yourself. Whether you're creating a bold ......read more

Get Ready to Shine – Catrice Drops the Melt & Shine Juicy Lip Balms

Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine Juicy Lip Balms come in sleek, pocket-perfect packaging that’s as chic as it is practical – because who doesn’t love beauty that fits in their clutch? The real showstopper? Five ultra-cool shades with names that are pure vibe goals: 020 Beach Blossom – soft, floral pink for that effortless glow 030 Sea-Cret – sheer magic with an ocean-inspired tint 040 Everyday is Sun-Day – a peachy tone that screams weekend feels 050 Resting Beach Face – ......read more

Accio Beauty! SHEGLAM Drops the Spellbinding Harry Potter™ 2.0 Collection

December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine and transport you straight into the Wizarding World of Hogwarts. Prepare to dive into a cauldron of enchantment with products that are as iconic as the magical artifacts they’re inspired by. Unleash your creativity with eyeshadows as wild as the Monster Book of Monsters, light up your look with glitter liners that shine brighter than the Goblet of Fire, and add a touch of sweetness with a blush inspired by Harry’s legendary ......read more

Prepping Your Skin for Flawless Holiday Looks with Benefit Cosmetics

As the holiday season approaches, our calendars fill up with festive events and family gatherings, all of which call for stunning makeup looks. However, with all the glamorous makeup, it's essential to keep your skin healthy and flawless. Benefit Cosmetics has the perfect products to help you prep your skin and ensure it's ready for any holiday look. Here's our guide to prepping your skin using only Benefit Cosmetics products. 1. Cleanse Your Skin: The first step to achieving perfect skin is to ensure it's thoroughly cleansed. Start with a double cleanse using The POREfessional Good Cleanup foaming cleanser followed by The POREfessional Get Unblocked makeup-removing cleaning oil. This combination ensures your skin is free from impurities and makeup residue, leaving it clean and refreshed. 2. Clear Your ......read more

Sensai total finish powder foundation launches in middle east

Our #1 foundation has undergone an upgrade to wear more comfortably and naturally. New SENSAI TOTAL FINISH offers the radiance of silky moisture and the precision of a powder in a single stroke. This expert blend of specially treated powders allows a smooth, non-powdery application with just enough coverage to let your natural beauty show through.  Silky-soft and lightweight, the formula lets the skin breathe and offers a sensation of hydrated comfort.  With one simple sweep, TOTAL FINISH becomes one with the skin. Fresh and seamless with a natural healthy glow. SILK SKIN is your skin, effortlessly enhanced. Our commitment to sustainability . The refill container is made from recycled PET. . The outer carton is made of FSC®-certified material     Creamy Fusion Formula An exquisite ......read more

The Biggest Wellness Trends Of 2025 Have Hit

Next-Gen Face Lasers, Borderline Jawline Obsession and the Good Kind of Stress. Meet the Wellness Trends We’ll Be Zeroing In On In 2025- Wellness has undergone a seismic shift, leaving behind fads and pseudoscience for trends rooted in medical breakthroughs, advanced technology, and robust research. The 2025 beauty and wellness landscape is precise, measurable, and results-driven—ushering in a year of meticulous, science-backed self-care. REACHING NATURAL RESULTS WITH DEVICE-BASED TREATMENTS   Over the past decade, non-invasive "tweakments" have disrupted the cosmetic surgery market, offering subtle, preventive enhancements over major reactive procedures. While injectables, muscle relaxants, and fillers remain common due to their regular upkeep, energy-based solutions like laser therapy and at-home ......read more

Enter Your High-Shine Era with the New SHEGLAM Crystal Jelly Glaze Stick

November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit Silver – SHEGLAM’s latest brainchild looks like a multi-use glitter stick, but it’s your ticket to galaxy-level glam! The next-gen solid-yet-jelly formula combines the lightness of water with the radiance of glazing pearls, creating a crushed gemstone effect that bounces ethereal light. Think high shine, lightweight sparkle, and a refreshingly cool texture that feels as amazing as it looks. But the SHEGLAM Crystal Jelly ......read more

Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual oriental scent experience

Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse. At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that ......read more

Catrice Launches Invisible Cover Foundation: Where Comfort Meets Confidence in One Zone

Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here to say that staying in your comfort zone doesn’t mean holding back. When it comes to skin, we believe in leaning into what makes you feel your best, not masking it. With a barely-there texture and effortlessly blendable formula, the Invisible Cover Foundation is crafted for those who want their skin to breathe, glow, and be unapologetically real. The Invisible Cover Foundation provides 16 hours of comfortable wear and hydrating benefits, offering medium buildable coverage and a natural ......read more

What's Your Juicy? essence Introduces the JUICY BOMB glossy butter balm

Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy butter balm offers a soft, smooth, and melting texture that delivers a luscious, glossy finish to your lips. Whether you’re in the mood for bold and vibrant or soft and sweet, there’s a shade and flavor to suit every vibe. Available in three fun and flavourful shades – Time To Pitaya (Pitaya A.K.A. Dragonfruit), One In A Melon (Watermelon), and So Berry Cute (Blueberry) – each shade bringing its own burst of personality and charm. Designed for ......read more

Clinique La Prairie Enhances Skin Rejuvenation in Revitalisation Programs through Strategic Partnership with La Prairie

The legendary Swiss longevity clinic, Clinique La Prairie has introduced the brand new ‘Life Matrix Haute Rejuvenation Cream’ from the prestigious Swiss skincare house, La Prairie, into its two acclaimed longevity programs: Revitalisation and Revitalisation Premium. This exclusive addition reflects Clinique La Prairie’s commitment to continuously integrating cutting-edge science ,  into all its unique method’s pillars, including skin health as part of its well-being pillar. How is skin’s health and wellbeing a key to CLP Longevity Method? Clinique La Prairie leverages decades of expertise in the science of aging to address the intricate processes that influence each tissue and organ in the body. While aging affects cell types differently, common underlying mechanisms unite these changes. In ......read more

Ajmal Perfumes Enhances Travel Retail with New Boutique in Muscat Duty Free

Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences to travelers worldwide. Ajmal Perfumes has fortified its position in the travel retail sector, boasting over 66 duty-free international locations. These include prominent destinations such as London, Kuwait, Bahrain, Cairo, Lagos, Cyprus, Casablanca, Bucharest, Hamburg, Frankfurt, Munich, and Vienna. In the UAE, Ajmal maintains a significant presence in Dubai, Abu Dhabi, and Sharjah. The latest addition at Muscat Duty Free is strategically positioned to cater to the 12.6 million passengers who ......read more

Benefit Cosmetics is revealing its Benemart Holiday Collection!

We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium quality. Gorgeous, guaranteed. And only at the Benemart. The Gorgeous Grocer – 24 Days Advent Calendar 24 Beauty Gifts Full, Mini, and Fun Sizes This basket of Benefit bestsellers and must-haves is your one-stop shop for stocking up all things beauty. Holiday specials? Check. 24 days of surprises perfect for gifting (or keeping for yourself)? Double check! Available in all Benefit boutiques & Sephora website

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Lucibel.le presents its brand-new PULSE technology at Beautyworld Middle East 2024

United Arab Emirates October 23rd – Lucibel.le, specializing in LED technology for cosmetics and beauty, will unveil its latest innovation at the Beautyworld Middle East trade show, taking place from October 28 to 30, 2024. The French brand will exhibit at the Dubai World Trade Center, at the French Pavilion, Hall 2, Stand G24. A disruptive technology for skincare professionals... This year, continuing to leverage cutting-edge technology, Lucibel.le is launching its brand-new Cell Regen technology. It combines two wavelengths, red and yellow/green, emitted at an intensity precisely calibrated for skin cells. This unique combination has achieved unprecedented, clinically proven results on skin tone uniformity, skin microbiome, and skin elasticity, particularly on darker skin tones. Currently available at the Bulgari Spa and ......read more

SHEGLAM Drops Harley Quinn x SHEGLAM Collection – Get Ready to Rule on your Own Terms

November 18th , 2024 – SHEGLAM has gone all out with the Harley Quinn x SHEGLAM Collection, channeling Harley’s iconic combo of chaos and charm into a collection that’s anything but ordinary. Packed with rebellious colors, quirky surprises, and enough attitude to take on Gotham, this collection is here to let you own your wild side. The Journey to Love Mallet Blush Stick is the blush that thinks outside the box. Inspired by Harley’s signature mallet, it comes in three shades – Pummel, Bang Bang, and Big Swing –all with a glassy, dewy finish. There’s even a twist: Bang Bang reacts with your skin’s pH to create a color that’s uniquely yours. Designed for the boldest of the bold, this mallet blush lets you add a little Harley edge to your ......read more

Zieda Aesthetic Clinic Breaks the Taboo Around Men's Aesthetic Treatments

Dubai, UAE – November 2024: Zieda Aesthetic Clinic, a premier provider of cutting-edge aesthetic and wellness treatments located in Jumeirah, is proud to announce its latest initiative aimed at breaking the stigma surrounding men's aesthetic procedures. This campaign highlights Zieda’s commitment to promoting inclusivity and redefining the narrative around self-care for men in the region. In the past, conversations about cosmetic enhancements have been centred around women. However, there has been a shift in the beauty industry, with more men showing interest in aesthetic treatments. Zieda Aesthetic Clinic recognizes this growing demand and has expanded its range of services designed specifically for men. This has attracted more male clients looking to boost their confidence and maintain their appearance. “At ......read more

Welcome to LYMA's Black Friday!

Discover LYMA’s world-class anti-ageing innovations, which include the celebrity-favourite, LYMA Laser, highly-active LYMA Skincare and powerful, high-grade nutraceutical the LYMA Supplement. LYMA Power System 30% off Laser Starter Kit + Skincare Starter Kit + Supplement Starter Kit was £2,558.35, NOW £1,790.85, save £767 LYMA Skin System 30% off Laser Starter Kit + Oxygen Mist & Glide + Skincare Starter Kit was £2,369, NOW £1,658.30 save £710 LYMA Skincare Starter kit 20% off was £495, NOW £396 save £99 LYMA Laser Starter kit 20% off was £1,999, NOW £1.599.20 save £399 LYMA Supplement Starter kit 20% off was £199, NOW £159.20 save £39    

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Brighten the Holiday Season with SHEGLAM's Limited-Edition Festive Glow Gift Sets

November 7th 2024 – This holiday season, SHEGLAM invites you to unwrap the glow with their first-ever SHEGLAM Festive Glow Gift Sets, a limited-edition launch that’s here to add sparkle to every celebration. Curated to light up your holiday look, these sets are perfect for adding that special touch of glamour and joy to your gatherings, from cozy nights in to festive parties with family and friends. In each gift set, you will unpack SHEGLAM’s best-selling Liquid Blush and Highlighter duo, made to enhance your natural radiance. Choose between two exclusive combos: the cult-favorite Love Cake paired with Vanilla Frost for a warm, classic glow, or the all-new Rose Ritual and Glass Heart pairing that brings a fresh, luminous twist to your look. The sets offer the ideal combo of silky, blendable formulas that melt into ......read more

Fall-ing for Benefit Cosmetics: How to Nail the Autumn Look, even if It's Still 35°C

Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, who says we can't channel autumn vibes through our beauty routines, even if actual sweater weather is a distant dream? This is where Benefit Cosmetics comes to the rescue, helping us fake those moody autumn looks without melting in the heat. Grab your iced pumpkin spice (because let's be real) and let's talk products that will have you looking fall fabulous, no matter the desert temps. Brows That Stay – And Slay Nothing screams "autumn chic" like bold brows, ......read more

Get Your Glow On with essence's Must-Have Picks for a Luminous Fall Look

This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season. 1. META GLOW COLOUR CHANGING LIPSTICK  A lipstick that’s a total trick and treat! This pH-reacting formula creates a unique shade of soft pink that enhances your natural lip color. The bullet design of this lipstick with its sheer finish and confetti-like look, it’s as fun as it is functional. It’s literally your lips but so much more cuter. 2. META GLOW MULTI-REFLECTIVE LIPGLOSS  What shimmers like the stars on a dark night? This non-sticky multi-reflective gloss brings sensational sparkle and a 3D-like shine that’ll have ......read more

Go Big. Go Bold. Go All Day: Catrice 24H Extreme False Lash Effect Mascara Takes Volume to New Heights!

Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and curl that lasts an incredible 24 hours. Say goodbye to smudging, clumping, and reapplying. The Go Big. Go Bold. 24H Extreme False Lash Effect Mascara boasts a high-performance brush that ensures every lash is coated, giving you an extreme false-lash effect without the fuss of falsies. Whether you’re headed for a full day of meetings or dancing the night away, this mascara’s long-lasting formula helps your lashes stay bold, lifted, and flawless. Designed for the daring, ......read more

The Ultimate Guide to Post-Sun Care with Benefit Cosmetics Pore Care Collection

The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun recovery. Why Post-Sun Care is Crucial Sun exposure, while giving you that sun-kissed look, can also lead to dehydration, increased oil production, and enlarged pores. The harsh UV rays break down collagen, leading to premature aging, uneven skin tone, and, in the worst cases, sunburn. That's why it's essential to pamper your skin with the right products to restore its balance, minimize damage, and keep it looking youthful and fresh. The Pore Care Collection: Your Go-To for ......read more

All the magic you could ‘wash' for with the Lush 2024 Holiday Collection

Experience the wonder of Christmas with Lush As the festive season draws near, Lush’s 2024 Holiday range hopes to make soaps and dreams come true, offering all one could ‘wash’ for this Christmas, including great smelling gifts for everyone on your list! Now available in Lush shops and online. With spellbinding fragrances, colours and characters evoking the joy of the Christmas season, customers can explore Lush’s whimsical range and discover returning favourites, new arrivals and innovations from the experts in bathing. Lush really does make Christmas, with all products handmade and manufactured in Dorset UK. Last year, Lush produced and sold over 32 million products in the UK&I. From designing products using ethically sourced ingredients to ensuring any packaging can be treasured and reused or ......read more

Transforming Salon Hair Care: RIOBELO to Present Innovative Products at Beautyworld 2024

Dubai, United Arab Emirates, October 2024: RIOBELO, the sustainable Brazilian hair care brand, is thrilled to announce its participation at Beautyworld Middle East 2024, the region’s largest trade fair for beauty, hair, and wellness. From October 28th-30th, RIOBELO will present its innovative range of hair care products, designed to bring Brazil’s top secrets for achieving luscious, frizz-free hair to the global stage. RIOBELO’s signature 20-minute-only treatments are set to transform the hair care industry with fast, high-quality results - providing maximum hydration and shine without causing damage. Key products include the Real Brazilian Smoothing Mask for normal and curly hair, featuring Maracuja extract to deliver smooth, shiny results in minimal time, and the Smoothing Thermal Protection Spray, offering ......read more

This Christmas, Lush offers great-smelling gifts for everyone on your list!

No Christmas is complete without a Lush gift under the tree! Last year over 1.7 million people opened a Lush gift on Christmas Day! The epitome of Christmas gifting, Lush is a go-to for everyone on your list. With whimsical designs, nostalgic fragrances, and wonderfully festive products to evoke that festive feeling.   As well as our in-house design team, we also work with a range of freelance artists and designers, many from diverse backgrounds, and celebrate them and their stories. This year we have worked with 5 artist groups on the Christmas collection who work with neurodiverse artists with learning support needs. All hand-wrapped and ready to give, Lush has carefully sourced all the materials for each gift - so you don’t have to. Give with the confidence that you are spreading a little joy and wonder - not ......read more

Simplify your hair routine while amplifying those special moments with your loved ones with the latest revamped Pert Plus!

Say hello to our newest & most improved Pert Plus shampoo and conditioner combo that promises Softer hair from the very first wash, powered by natural ingredients. And designed exclusively, meet Pert Men—a thoughtfully crafted 4-in-1 formula to cater to your hair, face, beard, and body needs. At Pert, our experts harness the power of nature to unlock your hair's true potential. That's why our new and improved Pert Plus formulas are infused with natural ingredients, delivering the softest, most detangled hair from the very first wash. Introducing our newly enhanced daily shampoo and conditioner range for women, now featuring a variety of nine delightful shampoos including Henna & Hibiscus, Coconut & Lemon, and Almond Oil. To beautifully complement our hair wash range, we also offer four nourishing ......read more

Light up your Diwali with Ambiance by Talata – where every scent tells a story!

Celebrate Diwali with Exclusive Luxury Gifting Collection 17th October 2024 Dubai, UAE – This Diwali, illuminate the Festival of Lights with the perfect balance of elegance and warmth as Ambiance by Talata unveils its Gifting Collection. Featuring luxurious home fragrances, personalized perfumes, and indulgent body care sets, this curated selection promises to bring a unique, thoughtful touch to your festive celebrations. Whether you're looking to surprise a loved one or add a personal touch to your own home, Ambiance by Talata offers a range of gifting options designed to capture the spirit of Diwali in a truly luxurious way. Bespoke Perfume Experience – A Personalized Diwali Delight This year, Ambiance by Talata presents an extraordinary gifting opportunity—the Bespoke Perfume Experience. Offering the ......read more

Ambiance by Talata Debuts in the UAE

Luxurious Home & Body Care Inspired by Africa’s Rich Heritage October 7th, 2024, Dubai, UAE: Ambiance by Talata, the rising star of African luxury in the fragrance and beauty care industry, is proud to announce its grand entrance into the Middle East with the opening of its first store in Dubai. Located at the prestigious Dubai Ladies Club, this landmark opening marks the brand’s debut in the region and represents a major milestone in its mission to bring the soul of Africa to the world’s luxury markets. Founded in Ghana, Ambiance by Talata is driven by a passion to transform everyday moments into lasting memories through the power of scent. Each of the brand’s fragrances is a meticulously crafted story inspired by Africa’s diverse cultural heritage and landscapes—from the aromatic spices of ......read more

France's Cosmetics Excellence: A Blend of Innovation and Tradition at Beautyworld Middle East

A prominent national pavilion with a delegation of 96 French companies in hall 2 - DWTC  United Arab Emirates – october 16,  2024 - The France Pavilion, organized by Business France, is set to host a delegation of 96 French companies specializing in the beauty and cosmetics. From October 28 to 30, 2024, visitors and professionals are invited to Hall 2 of the Dubai World Trade Centre to discover the latest innovations in the industry. Over these three days, attendees can explore high-tech face masks, sun-kissed complexion fluids, fragrances that combine pleasure with neuroscience, natural and organic products and much more. A key highlight of the pavilion is the French Buzz Zone, hosting 14 innovative French companies, further emphasizing the country's leadership in beauty and wellness. Highlighting French ......read more

SHEGLAM's New Haircare Line Delivers Effortless Style, Putting You in Full Control

OCTOBER 14, 2024 – SHEGLAM has been pushing the boundaries of beauty for years, and now it’s taking it to the next level with the launch of SHEGLAM HAIR. This new line is all about embracing hairstyling without compromise – because why not have fabulous style and healthy hair? With SHEGLAM HAIR, your locks will shine brighter, feel stronger and be ready for all creative adventures. SHEGLAM helps you explore and express the style that feels most like you, confident, comfortable and entirely your own. With SHEGLAM HAIR, you get the tools to dive deeper into your journey of self-discovery with that extra hair flair. Complicated curlers be gone with the new SHEGLAM It-Curl One-Touch Instant Curler, designed for anyone who wants flawless curls without the fuss. In just 60 seconds, this curler heats up and is ready to ......read more

SHEGLAM Launches Limited-Edition Pink Ribbon Rose Blush in Support of Breast Cancer Awareness Month

October 9, 2024 – SHEGLAM is proudly supporting Breast Cancer Awareness Month this October in partnership with the National Breast Cancer Foundation (NBCF), American leading not-for-profit organization dedicated to funding world-class breast cancer research. For every purchase of the new limited-edition SHEGLAM Pink Ribbon Rose Blush, $1 will be donated to NBCF, contributing directly to life-saving research and support for those affected by breast cancer. The SHEGLAM Pink Ribbon Rose Blush is a heartfelt tribute to the courage, strength and hope of breast cancer survivors. Featuring an intricately designed 3D rose, each petal contains a soft shimmer blush pigment that imparts a radiant, rosy glow. This limited-edition piece is a symbol of resilience and beauty, offering you a meaningful way to show support. Accompanying the ......read more

Ajmal Perfumes Unveils New Luxury Fragrances in the UAE

-Golden Hawk, Blue Hawk, and Feather Blossom- Dubai, United Arab Emirates, 1st Oct 2024: Ajmal Perfumes, a global farm-to-fragrance brand with seven decades of craftsmanship in the intricate art of perfumery, proudly announces the exclusive launch of three new scents – Golden Hawk, Blue Hawk, and Feather Blossom in UAE. Each fragrance is meticulously crafted to embody elegance, sophistication, and the region’s taste for luxurious perfumes. Golden Hawk is a bold and refined fragrance, opening with vibrant citrus and spice, followed by a floral heart of lavender and orange blossom. Its rich base of patchouli, sandalwood, and labdanum, with hints of leather and caramel, provides an opulent finish. The gold-accented bottle reflects its powerful and luxurious appeal. Blue Hawk offers a fresh, dynamic scent. Bergamot and ......read more