• The world's leading Arabic streaming platform and the leading Smart TV manufacturer have joined forces to bring this exclusive experience to users across the region
• This marks the very first time a MENA-based streaming service has its own branded button on a Samsung Smart TV remote control – allowing even more convenience for subscribers to access Shahid VIP's premium content at any time
Dubai, UAE – 24 June 2021:
Shahid VIP – the premium, subscription-based service of Shahid, the world's leading Arabic streaming platform – and Samsung Electronics – the leading television manufacturer – have partnered to bring an exclusive Shahid VIP branded button to all new Samsung Smart TVs launched this year.
This marks the very first time a MENA-based streaming service will have its own branded button on a Samsung Smart TV remote control, providing Samsung Smart TV users an enriched home entertainment experience that provides even more convenience for subscribers when accessing Shahid VIP's exclusive and premium content at any time.
Samsung became the first TV provider to launch Shahid VIP's Smart TV app, and this latest announcement aligns with Shahid VIP and Samsung's shared mission to continuously bring the best content and user experiences to audiences.
Complimentary Subs With A New Samsung Smart TV Purchase
In addition to the above, those investing in a brand-new Samsung Smart TV during the launch phase of this new branded button can also receive an extra perk in the form of a Shahid VIP subscription at no additional cost. Complimentary subscriptions range from three months to one year durations, depend on the Samsung Smart TV model and purchase location, and are subject to availability at time of purchase.
Sam Barnett, CEO of MBC GROUP commented: “Two of the biggest brands in entertainment are coming together to provide a game-changing experience for at-home viewers. This is the first time Samsung has integrated a MENA-based streaming service on its TV remote, and this makes Shahid VIP easier to watch for an even bigger audience this year.” Elaborating further, he added: “Our latest partnership with Samsung Electronics will help us to achieve our goal of increasing the reach of Shahid regionally and globally.”
Meanwhile, Mr. Sungwan Myung, President of Samsung Electronics, Middle East and North Africa, said: “It's extremely exciting for us to be partnering with the region's number one broadcaster and world's leading Arabic streaming platform. After leading the global TV market for 15 consecutive years, our innovations at Samsung continue to put users first by providing localised, exclusive experiences. Our partnership with Shahid VIP provides our users an extensive library of premium content that caters to a variety of tastes.”
Part of MBC GROUP, Shahid is home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, and the top watched live Arab TV channels. As a global television leader, Samsung has always been ahead of the pack when it comes to making societies smarter and empowering its customer base. The brand's long-standing commitment to create and deliver world-class products and services continues to yield positive outcomes, enhancing convenience and lifestyle for all through the winning combination of technology and innovation. Samsung will continue to put the users first as part of its enduring customer-centric approach, allowing them to make diverse entertainment selections while catering to every preference.