13 June 2022 – In the latest edition of Pitti Uomo, two titans of land and sea unite for the first time in a ground-breaking collaboration, bridging legacy and future-minded, ethically driven innovation.
Maserati, the visionary automotive leader, is partnering with North Sails Apparel to launch a capsule collection comprising a selection of products designed around the shared values of exclusivity, responsibility and performance.
The two businesses have a long history of using advanced engineering to develop high-performance products both on and off the water, which are showcased in this collection.
The clothes are developed in future-fit materials, from organic and recycled cotton to Gore-Tex Infinium fit for performance. Key pieces—from hybrid vests to an elevated update on the classic polo and a mobility-centred jacket in two lengths—capture the most relevant and acutely developed technologies available. Breathability, air permeability and durability are key considerations for this collection. The colour palette, a deep navy, crisp white, bold black, grey dawn, mixed with electric blue and the distinct Maserati yellow, is refined and distinguished.
“North Sails Apparel is committed to working with Maserati on building responsible exclusive collections that showcase our commitment to innovation and performance,” said Marisa Selfa, CEO of North Sails Apparel.
Davide Grasso, Maserati CEO, commented: “Maserati is innovative by nature and is looking ahead to the future. The partnership with North Sails emphasises the close links between Maserati, dynamic performance, and technological innovation.”
This collection is technically innovative, with products that are also environmentally conscious, reinforcing the brand's motto “Embrace the spirit of the ocean”.