29th August 2023 - Today, Bang & Olufsen announces a new collection with motorsport pioneers Ferrari. The collection champions Bang & Olufsen's excellence in aluminium and celebrates the two brands' shared passion for poise, power, and precision by reimagining a series of headphones and speakers: the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore. All tied together with a striking shade of red, creating an unmistakable connection to the Ferrari brand signature.
“We are very excited about this collaboration. There was a strong sense of history in the making as we came together to create it”, says Bang & Olufsen CEO Kristian Teär. “It goes all the way back to the start for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries, who redefined their industries by challenging the status quo. Their legacies ring down through the decades to push both brands to new heights to this day”.