- Hala Badri: We were keen to build a vibrant, innovative identity that expresses our mission and supports our strategic agenda
Dubai, UAE, 26 May 2021: Dubai Culture and Arts Authority (Dubai Culture) and Bellwether won six awards, including four gold, a silver and a bronze, at the Transform MENA Awards 2021. The ceremony, which was held in Dubai on 25 May, celebrates innovative and strategic ideas when developing regional corporate identities as well as celebrates those who establish and re-launch them.
The awards received by Dubai Culture and Bellwether include three gold awards in the Best Implementation of a Brand Development Project,' ‘Best Use of a Visual Property,' and ‘Best Visual Identity from the Public Sector' categories. The Authority also won the silver award for the ‘Best Creative Strategy' category and the bronze award for the ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning' category as well as the grand gold award for the ‘Best Overall Visual Identity.'
Hala Badri, Director-General of Dubai Culture, said: “We are proud to have received this important recognition from the foremost experts in the field of corporate identity. We have been keen to build a vibrant and innovative corporate identity that expresses our mission and supports our strategic agenda aimed at launching a comprehensive movement to enhance the emirate's cultural and creative scene and consolidate its position as a global centre for culture, an incubator for creativity, and a thriving hub for talent. Our efforts over the past period have resulted in important achievements in this field, and winning these prestigious awards has strengthened our pride in these accomplishments. I would like to congratulate all members of the Dubai Culture team and thank everyone who contributed to the development of our corporate identity for their efforts in transforming our ambitious vision into a visual identity that reflects it excellence. I would also like to also extend my sincere gratitude to the jury of the Transform MENA Awards for this honour.”
Shaima Rashed Al Suwaidi, Director of the Marketing & Corporate Communication Department, and Acting Chief Executive Officer of Arts & Literature Sector at Dubai Culture, said: “We are extremely happy to have won these awards that reflect the team's great efforts over several months to develop our corporate identity and utilise it in a way that embodies the essence of our vision, values, mission and services. This will strengthen its connection with residents and members of the creative and cultural community, granting them a platform to express their passion and aspirations. We are proud of these successes, and we will continue on the path of excellence at all levels.”